Google Business Profile has added new security policies and set a waiting period for new owners and managers.
Tech giant Google has recently updated its business profile policies. When a new manager or owner is added to a Google Business Profile, they need to wait seven days to get complete access to the profile features.
A Google Business Profile gives business owners incredible opportunities to increase their brand’s visibility. Because of the importance of local search in any digital marketing campaign, it is a viable solution for both national and international businesses.
In addition, it enables customers to access relevant business information quicker.
As the owner of a Google Business Profile, you can add more users, so companies with multiple owners and managers can access the specific business profile and edit the information.
Each individual can access the account from their sign-in. Nevertheless, the owners and managers of the Google Business Profile have different access levels, as listed below.
- Owners have the sole power to add or remove users from the profiles.
- Managers can leave the profile whenever they want.
- You cannot add Google groups to the Business Profile as a manager or an owner.
- The power of transferring direct ownership lies with the primary owner of the profile.
The new Google policy has certain restrictions. This policy is a new feature by Google to secure business profiles.
In other words, when a primary owner adds new owners or managers to their Business Profile, they must wait for seven days to get complete access.
During this period, the new manager or owner will encounter issues if they:
- Delete or recover a Google Business Profile
- Remove other owners or managers from the profiles
- Transfer the direct ownership to themselves or another user
- Accept the transfer of primary ownership from an existing owner or manager
If the new owner or manager deletes their business account within seven days, Google will revoke their access to the Business Profile.
Moreover, if they decide to recover their account, they will not be added to the profile by default. Consequently, you would have to add them again.
If you are new to Google’s Business Profile feature, you may wonder why the new owners or managers cannot access the profile features.
The new security feature protects your Business Profile from potential security threats and prevents fraud attempts.
What is a Google Business Profile?
If you wonder what a Google Business Profile is, let us clarify it for you. Google Business Profile previously known as Google My Business is an innovative platform for business owners that helps you create a Google listing of your business.
Every time someone enters your business name or any keyword related to your business on Google, they should be able to view all the relevant information.
Consumers appreciate companies that ensure easy access for customers. Whether they require a location, contact details, or information about purchasing goods, all of these should be easily accessible.
So how do businesses accomplish this? By using a Google Business Profile.
You’ll be able to create listings for your business and improve your company’s outlook.
As mentioned before, these features will significantly impact users and potential new customers.
Google’s Business Profile features are loved by business owners globally, and here’s why:
- It leaves a positive impact on viewers.
- Provide vital information to customers, such as contact info, email address, business hours, location, and much more.
- Provide your location to help customers find your business quickly and save precious time.
- Include promotions, upcoming events, news, and other information.
- Add photos to share with the public.
Finally, Google’s Business Profile is a powerful tool and a valuable resource that helps businesses worldwide grow.
Check our another recent Google Business Profile post about adding special products in your listing. Valuable information for B2C businesses. Google Update: Special Products In Your Google My Business Catalog
Final Words
A Google Business Profile is a practical feature designed for business owners. The profiles owners may create a listing of their business on the world’s most powerful search engine.
This will increase the visibility of their companies on Google and provide ease of access for customers. Primary owners of Google Business Profiles can add new owners or managers to their profiles.
Recently, Google has updated its policies regarding Business Profiles. Google Business Profiles set a waiting period for new owners and managers.
A new user or manager must wait seven days before they are given full access to the features of an existing business profile.
This policy might seem troublesome to some people. However, Google has added it as a security layer to ensure security and ward off threats and fraud attempts.
