sustainable link building strategies

Sustainable Link Building Strategies

Table of Contents

is the process of creating links between your site and another site. The aim of this process is to improve the visibility of your website in search engines. A lot of people consider it as an art rather than a science.

In fact, there's no magic formula that works all the time. There has been so much information shared on how to build links but what does it really take to be successful?

There may be many ways to from external websites. You can use strategies such as article marketing, video marketing or social media marketing.

Some people even say that guest blogging offers great returns for their efforts. But if you're looking for a long-term solution, then here are some ideas on how you can create permanent and sustainable links through different methods.

Connect With Other Bloggers For Guest Blogging

Guest blog posting is one of the most popular ways to drive traffic to your website.

It involves writing articles for other blogs and adding your resource box at the end. This allows bloggers to include your link and also gives them credit for publishing your work.

This method works well when used strategically because you'll have access to thousands of high-quality readers who might see your post and click your link. Also, they are most interested in your expertise so they want to read more about you and learn more about your business.

It's best to choose specific topics within your niche where you can contribute value to others' blogs.

For example, if you own a health & fitness boutique, you would probably find it easier to connect with other fitness experts and bloggers than someone who sells shoes.

You can contact bloggers who cover related topics by browsing relevant forums. Or you can simply send them an email explaining why their audience should check out your blog.

If you're lucky enough to land yourself a few interviews, you'll have a chance to showcase your knowledge and impress potential clients.

Keep in mind that there are some drawbacks to guest blogging.

Firstly, you'll need to write compelling posts for each blog which takes time and effort.

Secondly, you'll be responsible for the whole process including scheduling, research, and proofreading.

Lastly, you'll need to promote your new posts on social media and update your blog regularly.

Creating Likeable Good Content For Website Visitors


Content creation is essential for every online marketer today. Good content attracts a targeted audience and helps convert leads into customers.

So it makes sense to create engaging content that keeps users coming back again and again.

When you provide valuable insights or solutions to problems your target audience faces, you'll develop trust towards your brand and start receiving referrals from satisfied customers.

One effective way to consistently produce fresh content is by joining communities and groups on Facebook, Pinterest, LinkedIn, etc., where you can share your thoughts or ask questions. By doing so, you can attract followers who are genuinely interested in what you offer.

Another way to engage with audiences is by answering comments posted on your blog, product page or social media page. When users comment on your content, it shows up on your profile automatically.

Here is a list of tips to keep in mind while creating content.

1. Know your audience – Before creating anything, understand who your audience is and what type of content they prefer. Ask around among friends and family members and focus on getting feedback from real users.

2. Create something original – Your content must stand out because it's unique. Try not to copy other people's work. Write from your heart and convey your personal opinions.

3. Be authentic – People appreciate authenticity and honesty. Share your true self and let your personality shine through.

4. Use infographics sharing – Infographics are eye-catching visual representations of data. Sharing infographics with your audience will help them better comprehend complex concepts.

5. Find inspiration – Don't limit yourself to just one topic. Always look for inspiration outside your field. Inspiration is everywhere. Just pick up a book, listen to music or watch TV.

6. Post regularly – Consistency is key. Keep posting new content for a longer period of time.

7. Track results – After a week or two, evaluate whether your content was effective or not. If not, tweak accordingly.

8. Engage your audience – Give away free stuff or reward customer loyalty. Make sure you add call-to-actions so that users feel compelled to act upon your calls-to-action.

9. Experiment – Test different things out until you come across something that works well for you.

10. Have fun! – Content is meant to serve your audience so make it enjoyable for them.

The Organic Way Of Generating For A Website

While organic backlinking is generally seen as negative, I think it definitely has its benefits. An organic backlink refers to a natural linking process without any kind of paid promotion.

In order to achieve this, you need to spend time learning and following a proven guide. However, it doesn't take too long before you begin to notice increased rankings and traffic to your site.

We have a wonderful starter guide at UnderWP here: A Handy SEO Guide For Beginners

The main reason behind this phenomenon of increased is that algorithms now place greater weight on sites that receive organic backlinks. Therefore, it's crucial to stay focused on boosting your presence on major platforms like News.

Some people believe that it requires months of hard work and lots of money to rank highly organically. But these days, you can easily get started with a low budget with the right guidance and strategy.

You only need to pay attention to the keywords you are targeting. Then optimize your web pages for those keywords. Once you do that, you'll eventually start seeing your website appear higher in search engine result pages (SERPs).

And yes, there are many myths associated with organic backlinking. One common misconception is that it's impossible to dominate SERP rankings without buying links. That isn't true.

If you got good content, people will start putting your website links as reference points. This generates a lot of good and quality backlinks for your website.

Buying link building services like ours here: SEO Link Building Services can also get you a good amount of backlinks from high DA sources. This is a faster process than organic backlinks. But works for most of the websites.

A good backlink building service will get you backlinks from authority websites and in turn, increase your website authority. We do the same with our clients.

This is the reason why our sustainable link building techniques when applied over a period of 6 – 9 months bought amazing results for high competitive keywords.

Consistent Content Generation Is Important

As mentioned earlier, the secret sauce to success lies in consistency. What is consistent anyway?

Well, having a clear vision and mission statement will give you direction. And sticking to your goals and values will ensure that you remain focused on achieving them.

For instance, if your goal is to increase sales and you want to sell certain products, you should never stop promoting them. On the contrary, you need to continuously remind your audience about it.

Similarly, if your aim is to build a reputation for being reliable, you need to constantly deliver on promises. If you fail, you risk losing credibility.

Also, remember that quality over quantity. Focus on producing quality content instead of churning out dozens of mediocre pieces. Quality content is what matters, not how often you publish it.

Influencer Marketing


Online influencer marketing is a strategy intended to reach niche audiences by using social media.

Influencer marketing (also known as word-of-mouth marketing) is a strategy in which you promote your business through the help and influence of other people who have a following.

These individuals tend to be perceived as experts or go-to sources by their social following. Influencer marketing can also be referred to as “brand ambassadorship” or “individual advocacy.”

This type of marketing strategy is helpful if you want to promote your brand. But it is not just that.

When you promote your blog or website with influencers, it will get you instant traffic and social media shares.

Getting social media shares is also a ranking signal in the eyes of the . It will increase your search engine rankings.

And when the influencers say to follow or retweet your link on their social media channels, it will get you a good amount of backlinks for your website.

This is a creative and sustainable link building strategy. Apply your twists to it and you will open up a completely new door of link building strategy for your website.

Final Words

Sustainable link building is the process of obtaining links that are high quality and permanent.

If you are looking for a way to add backlinks to your website that is not only effective but won't harm your website's SEO or other SEO work you have done, these sustainable backlinks from highly visited and respected websites will be the link building strategy for you.

We showed you 5 ways how to get sustainable links for your website. One of which is a creative way of using social media influencers. Try these out and let us know in the comments below if it helped.

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  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this:

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • z. avatar z. trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@968643757010481232> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as `````` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here
  • ddev66 avatar ddev66 Surely <@555915490791391232>
  • Alex25 avatar Alex25 Hello guys ,
    I'm a begginer at Marketing and i'm really stuck on my project if you guys can help me with it i'll be soo greatful .
  • ddev66 avatar ddev66 Discuss your seo related questions here
  • Alex25 avatar Alex25 Hello everyone
  • ddev66 avatar ddev66 Hello everyone! Here we will be sharing all the SEO related information and threads.

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