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Long-tail keywords help to rank easier with the right content strategy and they can be more valuable if you know how to use them. They tend to have higher conversion rates. Now, I know what you’re thinking: Long tail keywords and SEO – is that a match made in heaven?
Bold letters in good content add value to its SEO. It is a part of good on-page SEO practices. Google answers this itself. Back in 2012, Matt Cutt said clearly that the bold letters or bold HTML tags do not help the ranking of content pages. It only helps the
