FREE SEO Google COURSE for beginners

An Introduction to Google SEO Course Free For Beginners

Table of Contents

We get a lot of inquiries in our email and social media accounts about a basic understanding of who are interested to start a career in the field. We have already written a basic SEO guide and SEO terms list post on our blog. These posts should have got your foot wet with SEO and its terms.

In this post, we have tried to collect the best and free SEO course for learning digital marketing course from the experts and well-known resources in the SEO world. Please note that the information in this post is not owned by us and we have here just created a curated list of information to help the people who are looking for SEO course online for free. This information is already available online and we have just collected them here in one place.

What is Digital Marketing?

Marketing done by and to digital devices can be called digital marketing. It usually means marketing to users of electronic devices like computers, mobile, tablets, or any other devices in the respective formats. It has many forms like audio marketing, video marketing, image marketing, and other ways. These forms of marketing are also called display ads marketing in the lingo of digital marketers.

Did you know that almost 80% of Americans go online to find information and buy online? More than 40% of those go online more than once a day.

When you place an advertisement in a magazine, TV, or any other form of traditional media, you cannot see its results and analyze it to improve over it. You might have some idea about the demographics, region response, or neighborhood sales but this won't be enough to optimize your campaigns.

Enter digital marketing and you can control where to show your ad, whom to show, and when to show them. Plus you can customize these ads on the fly based on the region and visitors. These kinds of advertisements tend to convert well for businesses.

What is ?

You have probably heard this term SEO closely related to digital marketing. This is because it is a major part of digital marketing and helps businesses get their websites the exposure they need from the online audience.

Search Engine Optimization (SEO) is an important digital marketing tool in the process to increase a website's ranking in search engines for relevant searches. The better the position of your website in the search results, the better the visibility of your business to the online audience.

Do You Need To Care About SEO?

Definitely, if you want to improve your business and adapt to the growing trend of businesses moving online to improve their businesses hugely. Because the traffic you get from a search engine is not just any traffic but highly targetted traffic for your business keywords which can result in a sizable growth of your company.

SEO brings high intent and targeted traffic to any business. This makes the sales process of any business go boom in just a few clicks. And who doesn't love more sales!

How Can I Learn About SEO? Is There A SEO Training Course For Google?

Surely you can learn about SEO in digital marketing. There are huge resources all over the internet to introduce you to SEO. There are many online platforms various types of SEO training courses. Some of them offer free SEO courses too.

Resource 1: Grow With Google Programme

In fact, Google itself teaches you SEO. Google has set up a Digital Garage to teach everyone about digital marketing. It has a course of up to 40 hours for learning and enhancing all kinds of digital skills. It also hosts live webinars and events online related to digital marketing strategies, digital advertising, social media, and more. You can check it out here:

Resource 2: Official Google Search Central Docs

Google search central is a platform that shows information about how the Google bots crawl, index, and serve your website in their search results. It is an important tool for every webmaster.

If 40 hours of learning program from Google's Digital Garage seems too much for you and you want to get started as soon as possible, then studying a brief overview from Google's official support documents will help you. This information can help you get started in a few hours by giving you a brief overview of How Google Search Works and the SEO Starter Guide.

Check it out here:

Update Oct 8, 2021: E-commerce SEO

Google just recently added new content in their SEO Official Guide. This guide is aimed at E-commerce platforms.

If you are planning to launch or have an E-commerce website, this guide will be very helpful. It comes directly from the mouth of Google and gives you all the required info to do proper SEO for your E-commerce stores.

E-commerce stores need a lot of Technical SEO to be done. In this new guide from Google, they share it directly how they like to see your online store and its structured data.

structure, sharing data with Google and much other important info are shared here in detail.

Check out this new guide from Google for E-commerce SEO here:

Resource 3: One-hour Guide To SEO by Moz

Moz has established itself as a well-known brand in the digital marketing world. They have got some very good and useful tools for both beginners and SEO experts. We use their tool extensively while making our SEO strategies. It is one of the SEO techniques which helps rank better in search engine results.

Moz is kind enough to share their one-hour-long 6 part video series for free. This video series covers all the important SEO concepts to get you started in just one hour. They cover the SEO topics like:

  1. Searcher Satisfaction
  2. Keyword Research
  3. Technical SEO
  4. On-page Optimization
  5. Link Building Techniques

These are the core concepts of any SEO course and they have covered them well. It doesn't require any email signup or credit card trials. Just check out this link and get started immediately with the push of a button.

Check it out here:

Resource 4: Ahrefs Complete SEO Course for Beginners

Another popular brand in the SEO world is Ahrefs. This company has been on a rise for a while now with solid tools and a great content writing team. Their -checker tool is used regularly by our team while searching about the competitor backlinks of our client websites.

Here I have embedded their youtube channel directly below for you to watch it and learn from Sam Oh. He has covered all the basics of SEO required for beginners.
Introduction to Google SEO

I have also posted the main highlights of this video as a transcript at the end of this post so that you can give it a read if an hour-long video of YouTube with ads is annoying for you.

Resource 5: Ahrefs SEO Training Course for Beginners

All the basics of SEO like Keyword Research, On-page SEO, and link building lessons in this academy course. This course is well designed and suitable for SEO beginners to Marketing Team Leaders.

Do not miss the Technical SEO best practices in this course which is covered in the end. The rest of the course can be found here:

Resource 6: (Recommended)

A new resource we found lately which captured our attention at This website has a roadmap to become pro SEO.

It starts with SEO basics and goes up to specializing in an SEO course. Also included are the SEO implementations in CMS. WordPress is used here as CMS for demonstrations.

Do not miss the Deepen your SEO knowledge step where it goes beyond the basics and explains some of the advanced SEO topics.

After going through this course, we say that this will be our recommended course for SEO beginners. Do not miss it.

Resource 7: Majestic SEO Webinars

Majestic is a well-known name in the SEO world. They have a good SEO team and decent tools on their side.

People get confused with the Majestic SEO tool as any other SEO tool like Semrush. It actually gives you more detailed info about a website's backlinks.

Majestic SEO tool is an advanced backlink analysis tool. It is used by SEO researchers and advanced experts.

But we are not talking about these tools here. What we would like to bring in your notice is their YouTube channel where they often upload their webina videos.

These Majestic webinar videos have very good information about different SEO techniques. You should visit their channel and check their Uploads section for recently uploaded webinar videos.

They interview the industry experts and talk about the trending SEO strategies that work towards improving the website rankings on Google and other search engines.

This resource will come in handy when you have learned and practiced SEO techniques.

Resource 8: Free Digital Marketing Webinars

One of the best ways to learn SEO and digital marketing subject is to start listening to experts. The best way to do that in SEO is to attend different kinds of webinars related to SEO and link building.

In the above resource we showed you the recorded webinars from Majestic on their YouTube channel. Similarly there are many other companies that bring in experts from various fields to talk about SEO on their webinars.

Most of these webinars are free and some are paid too. We have dedicated a page to listing free webinars for our readers here: Free Webinars On Digital Marketing, Content Marketing, and Social Media Marketing In 2021

And the best part about these webinars is that you get to ask questions directly to the experts. And the chances of getting the best reply to your questions are higher.

Go check out the page we linked above and see if there is a webinar that will help you get good SEO education. Attend it and let us know in the comments below if it helped you and how it did.

Resource 9: LinkedIn Learning Centre

LinkedIn is a social network with professionals around the world. Their network has been growing constantly for a while now.

LinkedIn has now launched a new section for learning new technologies. Many professionals use it to enhance their technical skills.

In LinkedIn Learning, they have a section under the Business and Marketing category for Search Engine Optimization (SEO).


At the time of writing this post, this section has 28 videos that include courses, videos, and learning paths. They are targeting all beginners, intermediate and advanced learners.

We haven't checked out all the videos here but the few we checked, were good. These videos are contributions from people around the world. So we assume that it will be good.

Since the contributors are from around the world, you can expect to gain good knowledge from LinkedIn Learning.

LinkedIn is giving out a 1-month free trial to check these courses. I think it's enough time to check these videos for a good SEO course and note down the points that will be helpful.

Resource 10: BrightLocal Academy Free Course

BrightLocal Academy is a free online school that aims to teach all about Local SEO. A lot of small business owners and agency professionals can take advantage of their courses.


This academy is aiming to educate about local SEO. As of November 2021, all of their courses are free. This can change in future maybe. So grab it while it lasts.

Brightlocal Academy courses talk about basic and advanced local SEO topics in their courses. Local SEO audits for multi-location businesses is one of those advanced topics that can be helpful for advanced SEO experts too.

Resource 11: Squirrly's SEO Basics: Beginner’s Guide to SEO Success

Squirrly is the company behind a popular WordPress SEO plugin called Squirrly SEO.

It has come up with a new SEO beginners course here:


5 basic questions have been answered in this tutorial with good pictures and art.

These are the basic questions that everyone who wants to get organic traffic should ask – and learn the answer to. 

These are the blocks to building a strong understanding of what SEO is and how to get great results in an ever-changing SEO environment.

Resource 12: SEMRUSH Youtube Video

A recently updated video on the Semrush's Youtube channel is making rounds in the SEO community. The video is present by the founder of Gotch SEO.

The Semrush team said that this video will be followed up by many other videos.

This video covers all the basics of SEO. SERP analysis and keyword research was well covered. A more detailed video about keyword research will be followed up as promised by the author.

A good insightful and beginner friendly SEO series by SEMRUSH.

Next Step After Learning By SEO Courses

Now that you have got a basic understanding of SEO, you can start to move to practicals with this knowledge. How can you do that? Just get a and good hosting and start applying the things you learned in the SEO course. This according to me is the best way to learn the skills of SEO in digital marketing.

Learn by practice is the best way to acquire the SEO skills required for digital marketing jobs. You will have to put a lot of time and efforts until you start to see the results. Patience is the key to success in SEO. Gaining more knowledge and improving yourself while you move to your next profitable website is also a smart way to learn SEO skills.

Let's see how you can improve your skills while you are practicing what you learned in the SEO course by Google or any other source.


Podcasts are a very good source of information to learn and stay updated with SEO & Digital Marketing. Some of the well known podcasts are:

  1. WebmasterRadio.FM/ SEO 101
  2. PNR: This Old Marketing
  3. Search Engine Nerds
  4. The Digital Marketing Podcast
  5. Search Talk Live
  6. Marketing School
  7. Webcology
  8. Duct Tape Marketing


The most valuable information in digital marketing is shared through blogs. Checking them out regularly will help you gain knowledge and expertise. Some of our favorite blogs are:

  1. UnderWP's Blog
  2. The Google Blog
  3. Ahrefs Blog
  4. Search Engine Land
  5. Moz Blog
  6. Backlinko
  7. SEOBook
  8. Search Engine Watch
  9. Search Engine Journal
  10. Search Engine Roundtable

Facebook Groups

Facebook groups have grown to popularity now and gained some good discussion groups of SEO and digital marketing. Sometimes you find useful information in these groups when people share their journeys and findings. Keeping an eye on these groups once in a while helps.

  1. WordPress SEO, Tutorials & Tips, Freelancers
  2. Digital Marketing
  3. Digital Marketing Tips & Jobs
  4. Seo Group
  5. Digital Marketing, SEO, SMM, SMO
  6. SEO
  7. Digital Marketing Questions

Reddit Communities


Reddit communities also known as subreddits are a valuable source of information. Here you can ask and get answers from experts. These subreddits are strictly moderated so make sure you follow the community rules before posting anything out of context there.

  1. wordpresssquad
  2. Big SEO – A Reddit Community for SEOs
  3. Search Engine Optimization: The Latest SEO News
  4. Just START!
  5. Blogging
  6. Affiliate Marketing
  7. Digital Marketing
  8. Digital marketing: turning online content into business value

Final Words

We have tried to cover all the best possible courses which can be an introduction to Google SEO for beginners. And all of them are free. Following these courses and then joining a few communities on Facebook or Reddit will help you get going for your next SEO project.

Developing an SEO curiosity will help you keep updated with the changes in the SEO world. This is one of the most important skills every search engine optimizer has to develop.

Now that you have got all the SEO course of Google, it's time to practice and apply in reality. Remember to keep track of changes and note down what is working for you and what is not. Once you start working on a real project a lot of other factors come into play and then Google search is your best friend to get information about any new SEO concept and strategies.

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  • Just-iko avatar Just-iko Hello, is there any reliable tools for article SEO checker? If someone doesn't mind to share.. thank you in advance!
  • Hrugger avatar Hrugger Hello @everyone
    Actually I'm an expert in dropshipping with 3 year experience in it
    I run three store which made about 20k last month
    And I help new people to get started into dropshipping business and be successful through it.
    Kindly inbox me to get started with your projects.
  • Tvde1 avatar Tvde1 They do provide you with info about keywords, clicks, indexing issues
  • MrWorthy avatar MrWorthy you don't wanna see any data. You're asking us about other search engines webmaster tools, which you can submit you website to, because neither Google nor Bing nor Yandex provide you with the traffic.
  • Tvde1 avatar Tvde1 I wanna see all the data haha
  • ddev66 avatar ddev66 There can be more but why do you need so many?
  • Tvde1 avatar Tvde1 I'm using Google Search Console, Bing Webmaster Tools, Yandex Webmaster Tools. Are there any more sites you guys know of to see info directly from search indexers?
  • ddev66 avatar ddev66 GitHub pages and netlify will be helpful for you
  • Just-iko avatar Just-iko ah sorry for late reply, yes only a very simple landing page basically
    wanna make a lot with different domain name
  • Tvde1 avatar Tvde1 github pages
  • Tvde1 avatar Tvde1 cloudflare pages
  • ddev66 avatar ddev66 Only html pages?
  • Just-iko avatar Just-iko Hello mate,
    Do you have any suggestion for a good landing page hosting? the one that is affordable and SEO friendly using HTML ..
  • MrWorthy avatar MrWorthy
  • MrWorthy avatar MrWorthy Hey there! Sharing the latest post, hope you will like it!
  • Just-iko avatar Just-iko Thank you very much for answering ☑️ ✨
  • ddev66 avatar ddev66 Put your content in the right HTML tags and Google will show it this way.

    In the picture that you show, the first content is put in a list with bold headings.
    The second content is a FAQ on that page.

    Put in the right HTML tags and Google will pick it up nicely.
  • Just-iko avatar Just-iko Hello, I'm a newbie in this field, any guidance would be appreciated :) some questions please, is there any idea on how to make our website could appears like that in Google search? The one that I marked..
  • ddev66 avatar ddev66 Semrush or Ahrefs will help you for spying competitors.

    I think Semrush has a trial period as well.
  • Aadhi avatar Aadhi Buy semrush, you can buy it at cheap rate by using Group buy method
  • SG.CK avatar SG.CK Any free tool for spy traffic and ranking ?
  • ddev66 avatar ddev66 Search on google “htaccess redirect rules”
    Put them in your website’s htaccess file if you are using Apache
  • Brunoo avatar Brunoo how should I go to solve this issue
  • Brunoo avatar Brunoo Can you explain a little bit more? My website is not wordpress, I use amazon web services
  • ddev66 avatar ddev66 You can make a 301 redirect to the correct page on your website.
    If you are using Wordpress then SEO plugins like rank math have this feature.
    If you don’t want to use SEO plugins then there are many good redirect plugins in the Wordpress repository.
    And if you are not using Wordpress then .htaccess file is your friend.
  • Brunoo avatar Brunoo For example, is this image, the second link "THU Main Event" goes to a different page that it's supposed to. How do I fix this.
  • Brunoo avatar Brunoo So I have a website and when you search for it, one of the hyperlinks that google provides goes to the wrong page, is there a specific way for me to change that?
  • ddev66 avatar ddev66 Need more explanation
  • Brunoo avatar Brunoo Hello people, does anyone know how to fix a hyperlink within a google search?
  • ddev66 avatar ddev66 Semrush shows you all the links that it considers as toxic in its domain overview dashboard. You can then use these website list to disavow in GSC.
  • rrakesharmaa avatar rrakesharmaa I want to remove high spam backlinks via Disavow tool. So i need these links.
  • ddev66 avatar ddev66 extract high spam score backlinks.
    This is little confusing for me to understand

    Do you want to remove high spam backlinks to your website or do you want to receive backlinks from websites that have a high spam score?
  • yaswanth avatar yaswanth Now I use the Search console live URL inspector. It shows the page source and screenshot with an error(If any).
    Result: The page is not mobile friendly in the screenshot. All the element's styles are broken.

    Now, I feel like, " What the hell is happening in rich result tester? The google bot shows everything is ok, and in the search console, this is happening."

    # Problem Digging Stage final stage - Solving the problem
    The easiest way to solve the problem is to compare the thing and find the difference.
    Is rich results tester a google bot? Yes!
    Is it owned by google? Yes!
    Is it have any link with the official search console crawler? No!

    Now, What is the difference between 2 crawlers?
    Their IPs are different. They work differently.

    Summary: Google bot (Offical bot) is not able to crawl all elements in the webpage. It is not able to read all styling files. All other bots(services that use crawl as Google Bot) can view/crawl the page.

    List of official google bot IPs:

    Solution: Rather than digging into all files, we changed the hosting server located in the exact location.

    Thank you for reading this article. It takes a few mins to read this article, but It took hours to find the correct problem with a solution. If you find this article valuable, give it a like and if you have any questions, feel free to ask them.
  • yaswanth avatar yaswanth Solving Critical Indexing Problem (CASE STUDY)

    Last week I received a message from a friend he is requesting me to help him index a page of his website. I said, " Wait, sometime google will index automatically" Then he said he was getting problem with his homepage. So, I started digging. First, I want to find the problem. Then all other things were easy.

    # Problem Digging Stage 1 - Analyze the top layers
    Checking the basic things
    1) No Index tags
    2) Canonical tags
    3) Website page Age

    Result: Nothing Found

    # Problem Digging Stage 2 - Getting Deeper
    1) Checking status codes (If there is any redirects, 404 error, or soft 404 errors)
    2) Using an SEO browser to check the web page accessibility
    3) Trying with different user agents

    Result: Nothing Found

    # Problem Digging Stage 3 - Analyzing and
    comparing past and current stages of webpage
    1) Checking the Wayback machine for any spam content history
    2) Checking the search console for errors
    3) Other page's indexability

    Result: I got some clue. Search console shows "Page is not mobile friendly."

    # Problem Digging Stage 4 -Finding the reason for the search console error.
    When I checked the web page with SEO Browser, the page was mobile friendly, and I also tried "crawl as Googlebot." Everything looks good. Then where is the problem?

    One thing was confirmed google is not able to view the webpage clearly. And all other bots are not getting any problems.

    So, I decided to use only google properties in the further process (Because only the google bot gets stuck).
    I selected three tools to process further.
    1) Google page speed insights
    2) Google rich results tester
    3) Search console Live URL inspector

    First, I used page speed insights to check If the google bot can crawl/view the page or not(If there are any issues in crawling, then the tool returns a lighthouse error)
    Result: everything is ok

    Second I used Google rich results tester. It provides the page source and screenshot of the webpage.
    Result: everything is ok
  • achann avatar achann Backlink actually link that provided outside web, so if you use instagram and insert your web link that still counted as backlink.
  • achann avatar achann If you want to be free, why not using mailchimp for email blast. Or maybe you can use whatsender for whatsapp blast, there is nulled version I think.
  • achann avatar achann Um.. Maybe you can use whatsapp blast and give link? Or maybe you can use email marketing and give link to your web?
  • rrakesharmaa avatar rrakesharmaa How can I extract high spam score backlinks for my website? Is there any free tool that provides all high spam score sites HELP ME PLEASE 🙂
  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this:

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • Deleted User avatar Deleted User trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.

22 Responses

  1. Did not know about Google’s garage. Attending webinars has been helpful in learning SEO for me. Now I found that Google does that too in their garage. This is helpful. Thanks.

    1. Google’s garage is improving every day. Keep visiting them often and you might end up finding a resourceful webinar.

  2. Helpful guide. Ahrefs got a good blog and YouTube channel for SEO-related information. But this SEO beginners guide is handy and looking forward to furthering guides that can be helpful for beginners to get PRO level.

    1. We will keep updating this post if we see any new good resources for SEO beginners. Subscribe to our blog for more upcoming posts like this.

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  4. I was curious if you ever considered changing the structure of your blog?

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    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or 2 pictures.
    Maybe you could space it out better?

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  11. Hi! Do you use Twitter? I’d like to follow you if that would be okay.
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  12. It’s actually a nice and useful piece of information. Please keep us up to date like this. Thanks for sharing.

  13. Complete knowledge about Digital Marketing or SEO Course . It will really helpful. Thankyou so much to share this informative and valuable blog.

  14. Great list of starter SEO courses. Brightlocal is a good set of tutorials on local SEO. I hope they keep their videos active and keep teaching more details about the local SEO. One of the areas of SEO where the courses are less or minimal.

  15. I could not resist commenting. Well written and complete SEO beginners guide!
    Cannot wait to read your other blog posts. Some very good information here.

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