Digital marketing which includes SEO, PPC and so many other ways to bring your website on top of SEO is a subject that keeps updating itself quite often. New algorithmic updates in Google search bring up new views among the digital marketing experts.
Even if you are a beginner to SEO or an advanced SEO expert, you need to keep your eyes and ears open for learning the new changes or expert ways to perform a perfect SEO on your website. Online webinars are one of the best ways to keep yourself updated with the latest digital marketing and SEO trends with industry experts.
Here we have tried to collect the SEO webinars we found can be helpful to anyone who wants to learn and stay updated on digital marketing, content marketing, social media marketing, and all the other aspects that can help you grow your business online.
Now that we have completed 2021, let's look at all the free digital marketing webinars in 2022.
Free Digital Marketing Webinars 2022
|Webinar Name||Date & Time||About the webinar||Category|
|Getting Started: Website Building 101||Monday, Jan 10, 17, 24, 31: 7 pm UTC|
Tuesday, Jan 11, 18, 25: 10 am UTC
Wednesday, Jan 12, 19, 26: 6 am UTC
Thursday, Jan 13, 20, 27: 7 pm UTC
Friday, Jan 14, 21, 28: 4 pm UTC
|Not sure where to begin? We’ll help you tackle your project one step at a time. This session is hosted every weekday.||WordPress|
|Making Money||Monday, Jan 10. 24: 4 pm UTC|
Monday, Jan 17, 31: 6 am UTC
|Discover how to add basic eCommerce tools on your WordPress website using straightforward solutions. This session is hosted every Monday.||WordPress|
|Quick Start: Blogging||Tuesday, Jan 11, 25: 6 am UTC|
Tuesday, Jan 18: 4 pm UTC
Wednesday, Jan 12, 26: 2 pm UTC
|You’ve got something to say. We’ll show you how to say it with style on your own blog. This session is hosted every Tuesday.||WordPress|
|WooCommerce 101||Thursday, Jan 13, 20, 27: 4 pm UTC||Find out how to build a fully functional online store using a top eCommerce plugin. This session is hosted every Thursday.||WordPress|
|Build a High-Impact SEO Strategy in 2022||Jan 13, 2022||In this webinar, you will learn the essentials of a high-impact SEO strategy such as:|
How to discover SEO opportunities
Key prioritization methods that eliminate emotional decisions
Approaches to developing a strong content strategy
SEO metrics you really need to track
|The Ultimate Social Media Guide to Building Your Brand in 2022||Jan 20, 2022||What emerging and persisting social media trends are having a huge impact in 2022|
Which social channels are having the most impact, rising stars like TikTok and Reddit, and how to engage by channel
How to create a baseline and track your brand health
|Social Media Marketing|
|Social Media Trends 2022: Hot Takes (Hootsuite)||Jan 20, 2022||In our Social Trends 2022 webinar, we presented the results of our sixth annual report on global social media trends.|
Emerging trends and key opportunities in social media, social listening and analytics, and user-generated content for 2022
Practical examples to help you apply these trends in your social strategy
How to leverage the power of communities on social for your brand
|Social Media Marketing|
|Improve your SEO with Google Search Console||January 14, 2022||How much time do you spend in Google Search Console? Probably not enough! There’s a great deal of valuable data for SEOs inside of Google Search Console and in Episode 25 of Old Guard vs New Blood we explore what data you might be missing out on and how to incorporate the use of this data into your work patterns.||SEO|
|Top 5 Mistakes That Can Make or Break Your International Search Strategy||Thu, Feb 3, 2022||Why translating English content won't deliver results|
How user experience impacts organic and paid search performance
Technical considerations that can make or break your search efforts
|Feb 22, 2022||07:00 PM in Universal Time UTC||Join our WordPress experts to learn all about the essential tips to integrate social media with your website. This free, special topic webinar will provide a deep dive into the following topics:|
->Link in Bio page creation
->Social feeds on your website
->Connecting with your audience
|Webinar Title||Webinar Description||Category|
|Getting Started: Website Building 101||Not sure where to begin? We’ll show you how to tackle your project one step at a time. This session is hosted every weekday.||WordPress|
|Making Money||Discover how to add basic ecommerce tools on your WordPress website using straightforward solutions. This session is hosted every Monday.||WordPress|
|Quick Start: Blogging||You’ve got something to say. We’ll show you how to say it with style on your own blog. This session is hosted every Tuesday.||WordPress|
|WooCommerce 101||Find out how to build a fully functional online store using a top ecommerce plugin. This session is hosted every Thursday.||WordPress|
|Building Trust, Builds Brands: SEO Link-Building Strategies That Work||-> How building authority builds brands|
-> Why link building is essential in 2022
-> The most important metrics to evaluate
-> Granular factors to consider for success
|2022 Trends in Content Marketing: Expert Discussion||You’ll get a sneak peek at the most important content marketing trends for this year and even get a chance to submit your own ideas to be discussed at the event.|
-> A 360-degree view of industry trends in content marketing and organic search
-> Tips for building a content strategy and optimizing your content
-> Unique insights on the anatomy of high-performing organic content.
|Internal Linking||How important are internal links in 2022? Join in with Dixon and guests while they discuss some of the most common mistakes that websites make with internal linking, and share their best tips to help you look for key internal linking opportunities.||SEO|
|SEO Mastery Summit||Learn the phases of BUILDING and SCALING your SEO to RELIABLY bring in traffic and customers like clockwork.|
Featuring 30+ SEO specialists sharing about tech SEO, content optimization, link building, PPC and more!
-> How to Write SEO Strategies that Sell
-> Align Your SEO & PPC Strategy for Better Results
-> How to Use Strategic Partnerships to Handpick Your SEO Clients
-> How to Sell a Local Product Internationally - Case Study
-> E-A-T Isn’t New, But it is Important
-> PPC and SEO Working Together
-> Accessibility SEO in 2022
-> How to Prevent Indexation and Deindex Content
-> Making Newsworthy Content (And the Power of Syndication Networks)
-> Design a practical Knowledge Base with WordPress (and harvest SEO benefits)
-> Google My Business and Local Search Engine Optimization
-> 15 Google Search Console Hacks/Tips/Tricks You Probably are Unaware of
-> Core Web Vitals for WordPress
-> Building a Search Intent-Driven Website Architecture
-> SEO for Startups: Tactics to Win the SERPS with a Small Budget, No Authority and On the Go!
-> Shopify SEO
-> How to Explain SEO to your Mom
-> How to Build Great Relationships at Work (Even When Remote)
-> Themed Link Building Strategies
-> Video SEO Best Practices for 2022
-> How to create an image ALT optimization strategy?
-> Link building at scale in Hypercompetitive niches
-> Jack of all Trades or Master of none? The KPIs to work towards as SEOs
-> The Future of Local SEO in A New Realm: GBP
|Drive Traffic to Your Website with SEO||Hosted by one of Google’s internal SEO experts, this workshop will give you a behind-the-scenes view into how Google approaches SEO for its own sites. You will learn practical strategies that you or your web development team can implement to help drive traffic from Google Search to your site.||SEO|
|Drive Traffic to Your Website with SEO||Anyone with a website or business presence online can benefit from search engine optimization (SEO), the process of helping search engines find and display your site in search results. Hosted by one of Google’s internal SEO experts, this workshop will give you a behind-the-scenes view into how Google approaches SEO for its own sites. You will learn practical strategies that you or your web development team can implement to help drive traffic from Google Search to your site.|
This workshop is part of Grow with Google’s Partner Digital Series, which curates specialty content for learners of our Nonprofit partner organizations.
|SEO At Scale: What Large Ecommerce Sites Do Differently||Ecommerce is filled with so many incredible opportunities, yet there is so much more competition.|
However, large ecommerce sites are thriving – you’ve seen the proof.
Successful, large ecommerce companies approach their SEO in a way that allows them to grow, even with the rising costs of customer acquisition.
Now, you can thrive, too.
You’ll learn how to:
-> Rank your top-performing pages by spending crawl budget wisely.
-> Connect revenue with organic search strategy.
-> Discover new growth potential with automation.
|5 Steps To Dominate Ad Copy In A Smart Bidding World||In this session, you'll learn how to maximize ad copy relevance and performance alongside your automated processes. We'll go over:|
-> The evolution of ad copy options with Smart Bidding
-> Benchmarking your ad copy performance alongside your competitors
-> Why message matters by segment or market
-> Assessing local markets ad copy at scale
-> How brand ad copy plays a critical part in Share of Search
|Brand Growth Summit 2022|| The Leading Global Event For Modern Marketers, Brands & Growth Leaders|
Brand Growth Summit 2022 is the premier virtual event for growth marketers, brands, and executives who set ambitious growth goals and are serious about achieving them.
We’re covering established best practices in personalization and customer experience, the latest trends in emerging growth channels like AI, how to take full advantage of the creator economy, and everything else you’ve always wanted to learn.
Through a full suite of formats - like strategic keynotes, actionable case studies, and tactical workshops - the summit will teach you how to make a powerful and sustainable impact on your bottom line.
And, of course, we’ll connect you with influential decision-makers from leading brands, so you can get on a first-name basis with the high-powered professionals who can help you secure your next customer or partner.
|Drive Ranking by Mastering E.A.T. with Content and Links||We all agree that E.A.T. is not a ranking factor or a single signal to get your site to rank in YMYL or any category. In this webinar you will learn: |
-> How Google (and we should) understand entities
-> 3 core principles of establishing an entity’s E.A.T
-> 3 steps to becoming an expert
-> Influencers are not experts, what’s the difference?
-> 3 steps to building authority
-> Trust: How to get it, hold onto it, and not blow it
|The 3 Reasons an SEO Project Fails||-> How to identify problems in advance: CMOs, managers and others in your company need to know what to look out for that can derail SEO.|
-> How to overcome common pitfalls: You’ll discover what to do to keep SEO projects on target.
-> How to avert disaster: If your SEO project is already in trouble, you need to know how to turn things around.
-> How to manage an SEO project the right way: You’ll learn three critical keys to help ensure SEO project success.
|Google Ads Conversion Masterclass: From Clicks to Calls to Revenue||Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you're struggling to reduce CPA while increasing revenue, you're not alone. Join the Google Ads experts from Paid Search Magic and Invoca for this webinar to learn the latest best practices for jumpstarting Google Ads ROI in 2022.|
-> The keys to Google Ads search success in 2022
-> Common mistakes that hurt Google Ads ROI growth
-> How to drive more valuable conversions online and over the phone
-> Ways to convert more callers from Google Ads to customers
|Marketing Strategy Health Check||As we begin closing out the first quarter, where do you stand with your marketing strategy? How is your business or your clients tracking to your goals?|
The beginning of Q2 is a great time to reevaluate your strategy, and ensure there aren’t any missteps contributing to business growth.
In this live Q&A, Baruch Labunski, entrepreneur, internet marketing expert, and Founder of Rank Secure, will be speaking and dropping gems on tweaking and perfecting your marketing strategy for future growth. In addition, he’ll be hosting a LIVE website review for webinar attendees who submit their website link.
What You'll Learn
-> SEO tips and tricks to transform your strategy
-> Missteps in your strategy that might be preventing new opportunities for your business or clients
|Full Site Editing|| With the release of Full Site Editing (or “FSE”), we are continuing to offer our new webinar, which will provide a deep dive into everything you need to know about the new Site Editor. FSE will allow you to edit all parts of your site without the need for code — so join our WordPress experts and learn how to use the new tools.|
Topics covered will include:
-> Limitations of how WordPress themes currently work
-> Introduction to Block Themes
-> FSE Introduction
-> FSE Tips & Tricks
All you need to prepare for this webinar is basic familiarity with the WordPress.com dashboard and the block editor. This hour-long webinar will include a Q&A, so be sure to prepare yours in advance.
|4-Step SEO Waltz: Tackle SEO Challenges Head-On||Establishing a consistent SEO structure within your company?|
Wouldn’t it be nice to solve every technical SEO problem in a standardized, easy-to-follow manner?
We know, with constant changes internally and in search, there is never a dull day in the world of SEO.
But, is it possible to keep your teams on a pre-planned track to success, even during an unplanned challenge?
Surprisingly, that answer is yes.
It can be easy to develop consistent, streamlined approaches that have a real impact.
This works for in-house, agency, and freelance consultants alike.
Learn the four-step process that will help you tackle technical SEO challenges head-on as they arise.
This 4-Step Technical SEO Waltz takes you through:
Many SEO professionals view the technical SEO process as a complex dance.
Instead, it could be a simple and practical framework for addressing many challenges.
|MarTech||Don’t miss your chance to discover dozens of cutting-edge technologies, tools, and solutions to drive ROI, streamline operations, and deliver exceptional customer journeys -- all for free, and all without leaving your desk.|
-> Real marketers sharing real advice. Senior-level marketers from brands like Panasonic, Gartner, AB InBev, and more are ready to share unvarnished insights about their marketing challenges and lessons learned. You’ll hear exactly what it takes to win in today’s complex marketing ecosystem.
-> Learn straight from the source. Nearly 40 market-defining solution providers are ready to showcase their technologies and tools that can help save you time and make you money. And many of them will be joined by clients eager to share their success stories – including Belk, Build-A-Bear, M&T Bank, Northwestern University, Truist, and more.
|Martech||MarTech is your one-stop shop to discover dozens of cutting-edge marketing technologies, tools, and solutions that streamline operations, drive ROI, and empower you to deliver exceptional digital journeys that keep customers coming back again and again.|
You’ll also hear first-hand how real-world practitioners are implementing and benefitting from these technologies every day during sessions like…
-> How a CDP's real-time insights can empower B2B marketing (featuring E&Y)
-> Elevating customer experience: Next-level personalization with Belk
-> Leveraging technology to improve customer experiences (featuring Panasonic)
-> Using analytics to optimize your marketing portfolio in a digital world (featuring CarMax)
-> How M&T Bank successfully implemented a CDP
|Website Privacy Q&A with Termageddon||If you work on the web, I’m sure you’ve heard about the increasing user privacy regulations and data retention regulations. You’ve seen the acronyms: CalOPPA, CCPA, GDPR, PIPEDA, UK DPA, or others, but perhaps you’re confused about the rules. Maybe you aren’t sure whether they apply to you- or your clients.|
The team at Termageddon will help explain what you need to know about privacy to protect yourself and your clients. In fact, it not only will help your clients but could be a way for you to generate recurring revenue for your web design or development business.
|Google Training Session 2 | Six steps to build your digital media plan||A call for small business owners and aspiring digital marketers who want to get a grip with the main Digital Marketing Channels.|
Learn how to develop, implement and track your Digital Marketing Strategy.
|AI-Powered SEO||In this joint webinar with Botify and In Marketing We Trust learn how to automate common and complex SEO tasks to free up your time and headspace.|
Historically, SEOs have had to operate extensive spreadsheets to build reports and analyse data and conduct manual checks to stay on top of their website’s technical health. With most time spent on reporting and audits that left little time for action and strategy.
In this webinar, you’ll learn:
-> How to use Botify to determine what tasks will drive the biggest impact
-> How to automate technical recommendations
-> How to protect your website and resolve issues before you’re impacted in rankings, useability or performance
-> How to automate keyword performance reporting at scale
-> And much more
|Google MUM and The Future of Search||Why does Google MUM matter? What are the benefits and what do we know about this update? The most advanced AI for answering online queries is now here. How does this impact the state of search and what does this mean for SEO in the future, join in on the conversation.|
We’ve gathered a round table of brilliant minds who tackle all sorts of these complex needs, and now their turn to teach you all you need to know about MUM.
We’ll talk about:
-> Long term strategies for Algo updates in the age of MUM
-> How Can You Prepare for MUM today?
-> What are the Challenges and Advantages for SEO in the Years to Come?
|Google Algorithm Updates & Local SEO: 6 Top Tips From Experts||With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates.|
-> The latest updates to the Google local search algorithm.
-> How local SEO impacts businesses.
-> Tips and best practices for local companies to utilize local SEO.
Most local businesses may think SEO is difficult, but focusing on a targeted local market can help you achieve even better results.
We’ll provide strategies for using local search to your advantage and improve your search ranking.
|SEO in France||Is doing SEO in France any different to doing SEO in English speaking countries? In this episode on Old Guard vs New Blood we explore whether you should be aware of any differences if you want your website to be riding the top of the SERPs in France.||SEO|
|8 Email Best Practices for 2022 to Drive Growth||Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales.|
Join Salesforce Marketing Cloud and Litmus to discuss:
-> How to think about your emails within the larger customer journey
-> How to choose impactful KPIs that showcase customer engagement
-> Success stories from how brands have leveraged their systems & technologies to create personalized experiences for customers
-> How to add AI into your toolset to drive more engagement and save time
|State Of Organic Marketing In 2022: Top SEO Priorities||Do you know where to focus your SEO efforts this year?|
How has your organization been adapting to an ever-changing landscape of global events?
Wondering how other digital marketers are planning for success moving forward?
There are a lot of new changes and strategies in place for 2022, but one thing remains constant across all of organic marketing – providing the best digital experience for your audience.
Conductor surveyed top marketers to understand better their challenges and how they expect to achieve success in 2022.
Register for our State of Organic Marketing webinar to learn:
-> How organizations can become more resilient and drive performance with organic marketing strategies.
-> Trends in organic marketing budgets and the top channels of focus.
-> The top SEO priorities around collaboration and productivity.
|How to Leverage the Latest Search Trends for Your Marketing Plans||We’ll discuss global trends and elaborate on:|
-> Ecommerce and Amazon data: Get traffic benchmarks and learn about the shifting ecommerce landscape.
SERP feature data: Updates on Featured Snippets, PAAs, Knowledge Panels, and more.
-> The number of newly ranking pages and domains: Is the Covid-fueled expansion of the web here to stay?
-> Rank volatility data: Analysis of Google algorithm changes and volatility on desktop and mobile across industries.
-> Pagespeed/Core Web Vitals: Learn how the landscape has changed since PageSpeed and Core Web Vitals became ranking factors.
-> Local SEO: Insights on reviews and ratings for many different industries.
|SEO Best Practices: News and Schema||-> Get an overview of schema markups and how to implement them. |
-> Learn how to optimize your website for the best chances of appearing in Google News.
-> Get answers to frequently asked questions and get the opportunity to ask questions live.
|3 Ways Google Performance Max Campaigns Boost Paid Search in 2022||Google recently released their Performance Max campaigns enabling businesses to advertise their ads across all of Google’s channels (Search, Display, Gmail, Maps, Discovery, YouTube, etc.) instead of creating specialized ads for each channel.|
However, as with any automated advertising platform, it's best to oversee and guide the overall strategic direction to ensure campaign success. Join paid search experts from Adthena to learn three ways to boost your Google Performance Max campaigns to ensure they deliver real business results:
-> Spot opportunities to shift budgets and targets (including local campaigns down to city level)
-> Capture and optimize detailed search query data
-> Get creative insights from your campaigns and the competitions from auto-generated ad creative
|3 Overlooked Ways To Improve Inbound Marketing ROI||When mapping out your ideal inbound lead process, it’s not enough to generate a lead and hope for the best when it moves further in the inbound process.|
Many small businesses face staff shortages today, but by the end of this webinar, you’ll have a clearly defined inbound lead process that maximizes your inbound marketing efforts.
You’ll learn how to:
-> Map out your ideal inbound lead process regarding staffing, training, and efficiency.
-> Optimize your Interactive Voice Response (IVR) to uncover if the lead’s experience is good, and if they connect quickly to your reps.
-> Measure call conversions to create more effective marketing campaigns.
|How to EAT Links||The idea of “Expertise, Authority and Trust” is a central pillar in Google’s Quality Rater Guidelines. Unfortunately, they talk very little about links – but the idea makes for a sensible and readily transferrable way of looking at links. This talk looks at how you can think of links in terms of Expertise, Authority and Trust and use this to build a better presence on the web for your brand.||SEO|
|Real Estate Investors’ and Lenders Guide to Digital Marketing||From this webinar you will learn:|
• How to evaluate your business’s digital presence and understand where the gaps are in your digital marketing strategy.
• Why Digital Marketing is important
• The basics of Google and Social Media strategies
• Which digital marketing tactics work best to achieve your objectives
|Search Central Virtual Unconference 2022||The Virtual Unconference is different from most other events. It's about you, not about us. There are no speakers and no presentations.|
The event also will not be recorded.
The event is a collection of group discussions. Each of these discussions will have one or two facilitators, who make sure there is a starting point for a conversation and that there's momentum throughout the session, as well as a chance for everyone to join in.
To keep these discussions manageable and open, each discussion has a limited number of participants and the session will not be recorded.
Facilitators might be Googlers, Product Experts from the community, or other community members. In fact, you can become a facilitator, too!
|How to Grow Your Business With Local Marketing||In this live webinar, you will gain an understanding of:|
-> What local marketing is.
-> Types of local marketing.
-> How local marketing works to grow your business.
-> How to set goals for your local marketing.
-> What you need in order to make your local marketing strategy a success.
With this information you’ll be able to create actionable steps to improve the local marketing strategy for your business.
|The Surprising Secret to Digital Marketing Success in 2022: Phone Conversations||People call businesses billions of times a month, and those calls are huge drivers of appointments, sales, and revenue. How well your digital marketing drives the right types of calls—and the experiences your business provides to convert them—can make or break your ROI.|
-> Why calls are a much more valuable marketing goal than clicks
-> How brands optimize digital marketing to drive more valuable calls
-> Which marketing strategies work for better call experiences and conversion rates
-> What data to capture from calls and how to use that info to transform your ROI
|Top Data and Analytics Trends for the Digital-First Marketer||As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to understand how marketers use data to understand customers, build trusted relationships, optimize performance, and maximize the ROI of every investment. |
-> How marketers define their roles in the digital-first era
-> How marketers are adapting to a privacy-focused data ecosystem
-> The role of data in marketing-led growth and customer experiences
-> Trends in cross-channel marketing and analytics
|4 Steps to Ranking Higher on Google with Hub and Spoke Content Marketing||A hub and spoke content marketing strategy can help you boost keywords rankings, increase website traffic, and enhance downstream metrics like conversions, leads, and sales. In fact, Conductor helped one company experience a 328% increase in the number of keywords ranked on page 1 of Google!|
Join two of Conductor's SEO mentors, Zack Kadish and Chaz Marshall, as they share the basics of a hub and spoke model, explain why it works, and show you a four-step process you can use to rank higher.
|SERP Trends & Top Keyword Data By Industry||How well do you understand your audience?|
Do you know how they search and where they spend time online?
Which search trends and keywords should be a focus for your business this year?
By understanding how your customers search within your industry, you can put yourself in the best position to win over your competitors.
Join this webinar to learn more about a variety of SEO metrics across regions, more specifically in the US and UK, which can help you make more data-driven decisions.
-> SERP features by industry.
-> The fastest-growing industries in organic search traffic along with engagement metrics.
-> Keyword difficulty by sector and region.
|Machine Learning for SEO||How is machine learning changing SEO? And how do you need to adapt your SEO workflows to take full advantage of machine learning in SEO?||SEO|
|C3, Conductor’s annual SEO and content marketing conference||What to expect: Hear from brands like Getty Images, SAP, Credit Karma, and more. You'll leave feeling inspired, involved, and equipped to elevate your entire SEO strategy. Ready to rise in the ranks?|
The Power of Real-Time Technical SEO for Your Site's Health (and Bottom Line)
Join the conversation with Steven Van Vessum, VP of Community at ContentKing, and Matt O'Such, Vice President of SEO at Getty Images & iStock Photo, as they talk technical SEO and the new power metric: real-time website monitoring. Cut through the code clutter and learn how to resolve fixes fast before impacting your bottom line.
Level-Up Your Approach: Winning Enterprise SEO Strategies for B2B Brands
It's time to level up your B2B marketing strategy and make organic a reliable driver of higher quality leads. Hear from Mike Nelson, Senior Manager of SEO at Pegasystems, and Kristen Modesto, Director of Global Digital Marketing at Mandiant, on the latest B2B organic marketing strategies they saw the most success from (and how they increased quality MQLs).
Use promo code C322-SEL for 50% off in-person tickets or free virtual tickets through April 29th.
|Google I/O: Live From Shoreline||Connect with Google developers from around the world for thoughtful discussions, learn from Google experts, and get a first look at Google's latest developer products.||Web Development|
|Outrank in Organic Search with These 5 Core Tactics||SEO can drive significant site traffic and revenue as well as build brand equity. But not all SEO tactics are created equal. In fact, many SEO teams spend time working on issues that rarely move the needle.|
If you want to generate impression share, drive clicks and bring intent-driven traffic to your site, you need to learn and implement these five core SEO tactics today. Before you get tactical, it’s time to look under the hood.
In this webinar, SEO experts will share insights on these top five tactics:
-> Driving SEO Success via User Intent
-> Rev-Up Qualitative Content – Not Quantitative
-> E-A-T and Link Acquisition to Drive YMYL
-> The Simple Secret – Tune-Up Your Consistency
-> Go from 0 to 60 with Cohesion
|How to Win at Content Marketing in 2022 and Beyond||Companies are publishing more content than ever before, and it’s a trend that’s only growing.|
So, how can you ensure your content stands out when the pie slices keep shrinking?
Today’s landscape is too competitive for old strategies to deliver the same results. The way to win at content marketing now is to do it well and with intention.
What You'll Learn
-> Expert tips to create, distribute and amplify your content effectively.
-> How to create content that makes you discoverable against so much competition.
-> How to align content goals with business goals to verify that your content works.
-> Strategies to find relevant influencers to instill trust in your brand and build your reputation.
Designing a tailored content plan isn’t effortless, but with the right insights at your disposal, you’ll gain the confidence required to move forward with intelligent intentions.
|6 SUCCESSFUL WAYS TO GET COMPANY BUY-IN FOR SEO||Is SEO enough of a priority in your company?|
In order for SEO to truly succeed at your organization, everyone from the C-suite to the IT department must be on board with it.
The problem is that companies are often pressed for time and resources. And SEO won’t be a priority unless people across the company understand why it helps the organization as a whole.
Industry pioneer and the “Father of SEO” Bruce Clay has expert insights to help you build buy-in to achieve long-term results.
Register now to learn:
-> How to explain why SEO must be a key strategic initiative for the company to achieve the best results
-> How to get stakeholders to understand how SEO impacts the entire company
-> How to prove the relevance of SEO to long-term business goals
-> How to get management to see the importance of SEO as part of the business model
|Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert||Wish you knew the secrets to getting your written content seen and ranked faster?|
Want to know what’s slowing it all down?
We can help you understand how your content gets seen and crawled by Google so you can create naturally higher ranking pages, blogs, and more.
Once you see your content how Google sees it, you can easily determine how to get it live on the SERPs – faster.
Real-time log file insights can become your secret ingredient to better content and SEO.
You’ll discover how to:
-> Get content crawled, indexed, and ranked faster.
-> How to use log file insights for effective content.
-> Create far better SEO forecasts.
Get a better idea of how content impacts the behavior of Google’s crawlers and how to use it to rank higher.
Most organizations still produce content each month without reflecting critically on how quickly these assets were crawled and indexed.
Making future content plans is still a guessing game, but this webinar will get you up to speed.
|Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack||Running an ecommerce business?|
How many apps have you added to your site to improve customer experience?
A handful, you say?
Maybe not enough?
It’s easy to keep adding new apps geared toward improving your customer’s user experience, increasing sales, etc.
But with so many bells and whistles, marketers can lose track of their focus!
Let’s cut down the laundry list of apps in your ecommerce site’s ecosystem with a 360-degree strategy and one goal in mind: driving revenue.
Learn how to choose the right plugins and apps to:
-> Drive traffic.
-> Boost conversions.
-> Raise your average order value.
Ecommerce sites perform slowly and poorly when their Martech stack isn’t optimized, slowing growth.
Discover how to wade through the sea of website apps and find the right solutions for your business.
|Dominate Your Competition with Google Auction Insights and Search Intelligence||Auction Insights is a powerful tool we've all come to use for understanding campaign performance against competitors. Search intelligence adds another layer of granularity to ensure you're one step ahead of your competition.|
Join Sean O'Connor, Senior CSM and Sales Engineer at Adthena, to explore three easy search intelligence tactics that will help you dominate your competitors along with use-cases from L'Oreal and Avanti West Coast trains.
After this session, you will be able to understand how to:
-> Save time with competitive monitoring
-> Track performance over time
-> See your competitor's spend and ad copy
|Content Comes First: Transform Your Operations With DAM (Digital Asset Management)||When it comes to promoting and selling products, content is the beginning of everything. The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels.|
Disorganized content workflows can be a recipe for disaster. So it's imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Using digital asset management (DAM) and other technologies, McCormick is transforming how product content is created and used across its organization.
-> How to embrace a pilot-first approach to new technologies
-> End-to-end content operations for product content
-> A DAM ROI calculation
|Local SEO: Top 6 Ways To Get Higher Quality Reviews||Worried about the online reputation of your local business?|
Are you happy with the reviews?
Wondering how you can better meet your customer’s expectations and get closer to five stars?
Online reviews could make or break your business – especially in the smartphone era of on-the-go research.
Join our webinar to stay competitive, get ahead of comparison research, and win customers before they even walk into your store.
Learn how to improve your online reputation by exposing the six local SEO myths you need to bust.
Plus, get access to:
-> New consumer trends.
-> A guide to improving your Google Business Profile listing.
-> A step-by-step on gathering more high-quality reviews.
Find out how to profit from the new, dramatic shift in how your customers seek out and conduct business.
|Get Started With SEO: 3 Things Your Business Should Know.||In this live webinar, you will gain an understanding of:|
-> What local Search Engine Optimisation (SEO) is.
-> Understand how a SEO strategy can help your business grow.
-> Identify steps your business should take to implement & measure the effectiveness of your local SEO strategy.
Bonus: 10 local SEO tips your business can implement for free.
With this information you’ll walk away with a foundational knowledge of SEO and will be able to help your business implement this digital advertising strategy.
|Benchmark Your Social Media Performance For a Competitive Edge||Social media benchmarking involves comparing your metrics and processes against the industry standards. Learn how you can get a clear idea of how you stack up against the competition.|
The metrics and benchmarks you can use to measure your social media performance. Using data from recent research, they will provide benchmarks for these key social metrics on Instagram, Twitter, and more, along with the necessary context for interpreting and applying them.
Additionally, they will discuss platform-level trends that could be affecting your performance and illustrate examples of brands that are outperforming on social.
|Social Media Marketing|
|SMX Advanced||Join us online for an expert-level, two-day training experience that will equip you with brand-safe, actionable tactics that power search marketing success.||Digital Marketing|
|International SEO: Top 10 Best Practices You Need To Know||Do you have a brand that’s expanding globally?|
How are you handling your search presence in different countries?
Is your communication strategy clear as you enter those varied markets?
International SEO can help.
By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content.
Join our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets.
-> How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue (happier executives).
-> A solid technical foundation that drives improved ROI for years as international traffic flows to your website.
-> How to manage global SEO across search engines, audit your technical foundation, and oversee end-to-end content creation and reporting.
They’ll dive into how you can have a unified brand, maintain a top position, and excel in various markets.
You’ll get to discover more specific ways to get ahead in the global race.
|SMX Advanced||Empowering keynotes, expert-level sessions, and invaluable Q&A (Overtime!) with search marketing leaders…||SEO|
|SEO Fundamentals for Construction||Having an effective Search Engine Optimisation (SEO) strategy and ensuring it's implemented effectively is vital. This webinar from Koozai will cover the basics and provide take away tips and guidance.|
You’ll learn about Search Engine Optimisation (SEO), what it is and how it works. Where to start with keyword research, some important technical factors and how to optimise content. We want this to be informative and useful and our aim is to provide you with tangible take away tips you can implement or consider for your own businesses.
You'll be able to ask questions, which we will follow up with after the session so you can make the most out of the webinar.
|Get a Jumpstart with Google Analytics 4!||Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now.|
Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4's and UA’s interfaces.
learn more about:
-> How to get started
-> The comparison between GA4 and Universal Analytics
-> GA4's distinct features (capabilities): Cross-Platform Analytics, Predictive Analytics, User Journey, and Marketing Activation
-> Why you should be migrating to GA4 now!
-> Your roadmap (starting with an Audit Assessment Report) for success
|The World's Largest Online Ads & Business Growth Summit For Instagram & Facebook||Learn how to grow your audience, improve ad performance, drive quality engagement and increase revenue using the trends, technologies and tactics developed by Meta and the advertisers and marketers crushing it on Instagram and Facebook today.||Social Media Marketing|
|Build an Integrated Search Strategy Across Google, Amazon and YouTube||Search behavior is no longer limited to a single space. So, how can you build a unified keyword strategy across Google, Amazon, and YouTube?|
In this webinar, you’ll see how consumers interact with each search engine and what type of content resonates most effectively with different audiences. You’ll hear from Gerald Murphy, Senior Solution Business Manager at Similarweb, about why it has never been more important to have a search engine strategy and discover search behavior trends and best practices you can use today to give your business an edge.
-> The top keywords on each search engine
-> Google SERP feature metrics and how they influence other areas of search
-> How search behavior differs from platform to platform and why it matters
-> Best practices to follow to keep you ahead of the competition
|Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation||Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages and the only response you get is link clicks. It’s a useful way to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert?|
This is where standard marketing automation gets out of its depth—traditional, one-way email nurture just can’t provide the kind of personalized, back-and-forth experience needed to move lukewarm leads to sales-ready status. And the only way to scale that one-to-one communication is Conversation Automation: two-way, human-like conversations powered by AI that guide prospects to the next step in the buyer’s journey.
Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI.
Join this webinar to learn:
-> Why status quo email automation isn’t enough for today’s customers
-> How Conversation Automation increases quantity and quality of engagement, ultimately leading to higher conversion
-> Top Conversation Automation use cases and best practices for setting up campaigns that deliver big revenue results
|Protect Your Paid Advertising Spend Against Ad Fraud and Invalid Traffic||Over half of all internet traffic is generated by bots. Because of this, performance advertising is plagued by attempts to steal the attribution of your leads. Juniper Research estimates that by 2023, the global cost of digital advertising fraud will reach $100 billion. Invalid traffic and fraud consume your budget, leaving you with few genuine leads and poor advertising ROI.|
In this presentation, you'll learn how to verify advertising engagements and proactively block invalid traffic. Ad fraud expert, Adam French, will share his insights into creating better outcomes for digital advertising efforts and discuss how organizations can deploy end-to-end protection and detection capabilities to maximize ROI.
Join this webinar and learn more about:
-> The emerging digital marketing challenges caused by ad fraud
-> How marketers today can proactively block invalid traffic from infiltrating their ad campaigns
|8 Ways To End Silo Mentality & Increase Business Agility||When it comes to SEO, are the teams within your organization effectively communicating?|
Or do they seem to be working on their own island?
How do you keep everyone up to speed while the digital landscape changes at a faster pace?
Getting discovered online is essential to achieving your business goals.
Being found on SERPs involves a comprehensive SEO strategy that touches all aspects of the website, including every team involved.
Join our webinar to discover how bringing your team together will help you catch SEO issues before they damage your rankings – and bottom line.
You’ll learn how to:
Boost your SEO results by breaking down silos and increasing agility within your content, SEO, and web teams.
Enhance your team’s agility to improve rankings, online acquisition, conversions, and market position.
Prepare your business with the right teams, technology, and processes to handle volatility on Google and unpredictable economic declines.
Conductor’s Patrick Reinhart, VP of Digital Strategy and Customer Success, will show you how your company can quickly adapt new ideas across teams for long-term success.
Often, people can be misunderstood, efforts overlap, and opportunities are lost because there isn’t proper communication.
You’ll find out how connecting and sharing information between teams can move the needle for all your SEO efforts.
|Everything You Should Know About Building Quality Links at Scale||Getting backlinks is one of the most challenging and time-consuming tasks in SEO. So how do you get started on creating a successful outreach program that brings in quality links?|
Join Purelinq's Kevin Rowe, who will walk you through creating a scalable outreach program to create a natural link profile, meet minimum quality requirements and drive maximum impact.
|Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed||Are you looking to start an SEO strategy for your business?|
Don’t know where to start?
Creating and executing your first SEO strategy can seem daunting and complicated.
But, with the right resources, businesses of any size can see the growth they are looking for.
Register now and learn the ten things every SEO campaign needs to succeed.
-> The 10 things you need to succeed with SEO.
-> How to optimize with quality content.
-> What a successful SEO campaign looks like.
Small businesses often know the importance of SEO but they don’t always know where to start.
In this insightful webinar, you’ll learn the important factors needed to start improving your business’s online presence and grow through SEO.
Can’t attend the webinar? A recording will be available afterward. Register now!
|SEO for charities 101||Search Engine Optimisation (SEO) is an essential tool for charities. SEO allows charities to raise funds, find a larger audience, increase reach, build reputation, and so much more. But SEO has a reputation for complexity, often depending on confusing jargon, technical buzzwords, and exclusionary language.|
Our webinar will break down that confusion and give you a straightforward guide to SEO. We will cover keyword research, keyword optimisation, backlinks and hyperlinks, load times, mobile friendliness, content creation, social media, and so much more.
The webinar will give you the tools you need to effectively optimise your content and increase your reach.
|Unlock the Power of TikTok for Your Social Strategy||With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers.|
This webinar will break down how content and influencers drive engagement and influence consumer behavior. Learn how to measure your competitive share of voice, engage consumers, and drive revenue growth for your business.
In this session, we will cover:
-> Understanding your TikTok audience
-> Spotting patterns in your TikTok data
-> Outperforming your TikTok competition
|Social Media Marketing|
|Yoast SEO news webinar||Why this webinar?|
The world of SEO is constantly evolving, and keeping up with all of these changes can be quite a challenge. Our Head of SEO Jono Alderson will keep you up-to-date on the latest news in our monthly SEO news webinar. He will be joined by our guest speaker Nichola Stott. Besides the monthly updates, they’ll talk about SEO strategy, and how to zoom out and make sure that you’re optimizing in the right direction and using the right tactics.
Who is this webinar for?
-> Everyone that is regularly working on their SEO;
-> If you’re looking for advice or have questions about your SEO strategy;
-> If you want to ask these experts your SEO-related questions in the Q&A.
|How to measure the performance of your content||Welcome to Substrakt’s new series of free webinars where we’ll be sharing practical tips, resources and insights about various topics relating to content, SEO & analytics, user research and digital strategy.|
In the third of these sessions, our content strategist Zosia will be joined by our digital expert Kat to talk all about understanding and measuring the performance of your content.
By the end of this session, you will know:
1. why you should split your content by user intent
2. how to categorise your content by user intent
3. how to create segments and reports in GA4 to monitor the impact of your content based on user intent
We’ll then do a quick 10 minute live demo so you can see it all in action, before leaving plenty of time for Q&A. Sound good?
|Web accessibility for agency leaders - grow revenue, avoid an ADA lawsuit||Make web accessibility part of your agency offerings and lead it to growth|
One in four people in the US live with some kind of disability and today, more than ever, your clients' websites need to be inclusive and accessible to everyone. If they are not, you’re doing them, and our whole industry, a disservice.
It's not simply a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it's also good business – because web accessibility can deliver better results and enhance search engine optimization.
What’s more, instead of allocating resources yourself to that end, AI technology can do most of the accessibility work for you – helping thousands of agencies not only mitigate legal risk but also boost their clients’ businesses.
Tune into this webinar to learn:
-> How to make accessibility an integral part of your agency’s proposition and generate new revenue streams
-> What you need to comply with to mitigate the risk of unnecessary litigations
-> How the AI-powered approach makes web accessibility efficient and affordable
Free Digital Marketing Webinars 2021
We have kept the 2021 webinars list for reference here. Some of these webinar links will have recordings that can be checked out later.
|Webinar Name||Date & Time||About the webinar||Category|
|SEO for Shopify||Sep 1, 2021||1.75 million merchants sell using the Shopify platform, so if you’re an SEO that specializes in e-commerce, you absolutely need to master Shopify SEO. That’s the subject for this webinar||SEO|
|How to Rank on Google in 2021||Sep 1, 2021, 09:00 AM in Pacific Time (the US and Canada)||Ranking on the first page of Google is no easy task, but having the right keywords, high-quality content, and a good user experience can go a long way in helping you get there. |
Join us and our SEO specialist as we discuss this topic for Wednesday's webinar.
|Choose the Right Keywords With These Research Tips and Tricks||Thu, Sep 09, 2021 · 10:00 AM | Pacific Time (US & Canada) (GMT -8:00)||Join Conductor’s Brian Psota, Team Lead Audience Research, and Zack Kadish, Sr. SEO Success Manager, as they deliver a crash course on keyword research tips, tricks, and best practices.||SEO|
|Unfold Search: Winning Search Marketing Strategy||Sep 30, 2021 04:15 PM in Copenhagen||Are you planning your search marketing strategy for 2022? Let us help.|
Join Mike Moran and other top search marketing leaders at the Unfold Search Summit on September 30, 2021, for 2.5 hours of expert insights and panel discussions.
What to expect at the Summit:
– 2.5 hours of expert insights and panel discussions from search marketing leaders – diving into the hottest trends and topics in search marketing
– Advice-packed keynote session on ‘Selling Search to C-level’ from search marketing expert and SoloSegment chief product officer Mike Moran
– Actionable plans for building a strategy to hit your 2022 search marketing goals
|INBOUND 2021||OCTOBER 12-14, 2021||INBOUND 2021, is a fully immersive, online experience, that gives you access to transformative business trends, proactive conversations, and key actionable takeaways that future you will appreciate. Connect with leaders across industries and spark the catalyst that awaits you. Sessions were built with remote work in mind, so you can learn from anywhere with audio sessions, meetups, and on-demand content. Hear from Oprah Winfrey, Spike Lee, Tim Stokely, and more.||Digital Marketing, SEO, Entrepreneurship|
|5 Tips to Max your Google Ads Search Spend Efficiency and Grow||October 5, 2021 – 10:00 AM PDT||As we come to crunch time for the end of the calendar year, brand owners and their agencies look to squeeze every ounce of performance from their campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets at risk.|
Join this session to hear 5 cutting-edge tactics to improve your spend efficiency.
|Killer Paid Search Tactics That Every Marketer Needs to Know||Thu, Oct 14, 2021 · 6:00 PM London (GMT 0:00)||In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.||PPC|
|Supercharge your web development workflow with Jamstack: A two-part series||Part-1: Available On-Demand After Registration|
Part-2: Wednesday, October 20, 2021, 11:00 AM PDT
|Jamstack is revolutionizing how frontend development teams think about building the modern web, by offering a simpler developer experience, faster performance, and improved security and scalability. Join us and the full-service digital agency Happy Cog, who works as the web development team for Dig restaurants, as we talk about what Jamstack is, how it’s solving development challenges for companies from eCommerce sites to small businesses, and how you can leverage it today.||Web Development|
|Boost Your Online Reputation With Your Google My Business Ranking||Tue, Oct 12, 2021 · 05:00 PM GMT||In this webinar, we dive into a new study that shows what people are looking for when they look you and your clients up online, including how the pandemic has changed your customers’ expectations. Learn more about gathering reviews, responding to reviews, and keeping your online reputation robust.||Digital Marketing|
|Digitalzone Online – Largest Digital Marketing Event in Eastern Europe & MENA||October, 26-27, 2021||You do not need to go abroad in order to be a part of an international digital marketing experience. This year in Digitalzone, we meet industry leaders who are speakers at the biggest events in the world. In the 9th year of Digitalzone, with the help of our prestigious sponsors, we will welcome 13 speakers and 2000+ senior digital marketing professionals online!||Digital Marketing, SEO|
|Website Crawling for SEO||Wednesday 3rd November at 5 pm GMT||How often should you be crawling your website and what are the key issues that you should be looking to identify with a site crawler?||SEO|
|Writing Content That Ranks High [Week 2]||November 11, 2021||In this webinar, we're bringing you an advanced session on writing for SEO. You'll get tips and tricks to find the right keyword, optimize clusters, and analyze multiple keywords. All this will be packaged with a live demo of our Content Editor!||Content Marketing|
|How to Launch a Winning Video Strategy and Increase Conversions||November 17, 2021 @ 11AM PST||Learn the fastest ways to create video content that will reach your audience and rank on each channel||Video Marketing|
|Reverse Engineering and Auditing [Week 3]||November 18, 2021||Learn basics of reverse engineering and advanced auditing techniques based on Surfer toolset.||Content Marketing|
|The Payoneer Forum 2021||November 23, 2021, 02:00 PM — 05:00 PM (GMT+8)||Payoneer Forum is a virtual summit that brings together industry thought leaders, services providers, and content from across the globe to help you leverage infinite possibilities of cross border opportunities. Whether you are an online seller or a wholesale exporter, Payoneer Forum 2021 would bring you unmissable sessions, breakout sessions, networking opportunities and service providers.||Ecommerce|
|SEO in 2022 Preview||Wednesday the 1st of December 2021, at 5 pm GMT||We’ll be publishing a book called “SEO in 2022” soon, which features 66 of the world’s leading SEOs as they share their number #1 actionable tip for 2022.||SEO|
|Global Growth Accelerate Conference 2021||DECEMBER 7 – 9, 2021 | ONLINE||Global Growth Accelerate Conference 2021 is Growth Blazers’ first annual, industry-leading event for founders, modern marketers, growth & product leaders.|
Together with our partners & Growth Blazers’ community (7k+ members strong), we learn revenue-building strategies, master the latest growth tactics, and stay on top of the latest industry trends to help you draw a growth marketing roadmap for the year ahead.
This event features visionary keynotes, actionable, no-nonsense sessions, tactical workshops, and inspiring IPO & growth case studies.
|Digital Marketing, SEO|
|How to Leverage Keyword Intent to Get More Traffic and Boost Conversions||Dec 2 at 12:00 EST||On our live session where we’ll talk about:|
The 4 different types of intent,
Analyzing keywords for user intent, incorporating them into your SEO strategy, and discovering new opportunities,
Finding the gaps in your content and mapping them to customer journey stages,
Which intent you should be focusing on depending on your goals,
Tips on optimizing content for specific keyword intent, and much more.
|Building a sustainable topic clustering strategy||December 7 at 10:30 a.m. CST||The importance of pillar pages and cluster content, and how to apply these practices to your modern SEO strategy|
Actionable techniques for amplifying your content output
How to gain buy-in from leadership for manageable, sustainable, and measurable programs
|SEO, Content Marketing|
|SEO for Developers||December 14, 2021||For SEOs and developers who want to elevate their tactics around SEO-friendly coding and testing.|
Topics will include developer testing, Edge SEO, framework optimization, required developer tools and, of course, Core Web Vitals.
|Digital Marketing Unwrapped||Wed, Dec 15, 2021 11:30 PM||Learn how you can implement proven digital marketing practices from our team of experts. Stay on the nice list with tips and tricks on everything from SEO to advertising, Google and more!||Digital Marketing|
Some of these webinars might require free signup using your email address. Some of them can be joined directly with the links.
A lot of webinars also have an option to play on demand. But this kind of webinar can ask you to pay for it.
Do webinars help?
Yes, webinars are a very useful resource of information. They provide you with all kinds of related information along with expert knowledge.
You can also connect with the expertise of the field and ask questions directly to them. This helps you clear any doubts on the subject and get the right information.
Digital marketing webinars are also a great way to learn and connect with the experts of SEO. You can follow them on Twitter or other social networking channels and share your thoughts.
How do I join these webinars?
There are many ways to be joined in a webinar. Every webinar can be hosted on a different platform.
Some companies have their own platforms where you can join by using just your browser. For some other webinars, you might need additional apps/software to join like Zoom, GoToWebinar, Livestorm, etc.
Most of the digital marketing or content marketing webinars have the option to signup on their website first and then get the link to the webinar. Based on the expected number of participants in the webinar, a suitable platform will be selected and mailed to you.
How are webinars different from virtual events?
A virtual event can be just a video of selected people talking and showcasing their products or subject. This is a one-way stream similar to a TV program. You see this even online instead of cable TV.
Whereas a webinar can be just audio or a presentation about the subject. Some webinars do have videos too. And you have the opportunity to talk to the presenter of the webinar and put your views on the subject.
Webinars are more like an online classroom where you can learn and ask questions to the speaker of the webinar.