google eat algorithm

Ignore Google’s New Search Update. This Is What You Should Do Instead

Table of Contents

Google released 4 major updates in 2021. In the coming year of 2022, it is expected to release some of the major updates based on the .

These updates are not going to stop as Google keeps evolving itself. But Google evolves itself among a few core points. One of them is the Google E-A-T factor. Learn more about this important factor in this post in detail.

Google’s Not-So-Secret Hidden Agenda: What It’s Been Telling Us All Along

For decades, practices were heavily influenced by a strong focus on outsmarting bots, pulling out tricks, and creating complex formulas for success. Before 2011, that was all possible because Google was not “very smart”.

Over time, Google proved us wrong. Google had, in fact, become very smart, and every time it updated its algorithms, there was a not-so-subtle message between the lines:

“Ignore me. Focus on human connection.”

Take a moment to step out of the granular details. Look at the full picture of the most prolific updates to this ’s core. Let’s decode what it was actually telling us.

  • 2011: Google told us to prioritize rich, valuable content with the launch of Panda.
  • 2012: Google told us to stop keyword stuffing and halt artificial strategies with the launch of Penguin.
  • 2013: Google told us to consider the user’s search intent with the launch of Hummingbird.
  • 2014: Google told us to think about people on the local level with the launch of Pigeon.
  • 2015: Google told us to go where the users are and make sites mobile-friendly with the launch of Mobile.
  • 2016: Google told us to understand our users better and make relevant content with the launch of RankBrain.
  • 2017: Google told us to stop covering up customer-centric content with intrusive interstitials.
  • 2018: Google told us to consider users’ real needs and questions with the launch of BERT.

For more than a decade, we’ve honed in on the small details of tricking the algorithm, but over time, we should have been learning the actual way to be good SEO professionals:

Ignore Google. Satisfy Users.

Looking back, it’s neither a secret nor a surprise that Google has been planning this from the beginning.

The search engine has been increasing in human awareness, morphing to become more user-focused and human-centric. It must adapt to survive, otherwise, the search results won’t be valuable anymore.

Google is forcing all of us to move away from the technical details of algorithm updates and focus on the detailed needs of real people.

Ignore Google. Satisfy Users.

How Do We Ignore Google And Satisfy Users?

The minds behind Google forced marketers and SEO professionals to change their mindsets and strategies. It became essential to start thinking more as content experts who were capable of building better information for the end-user.

Now, we need to actually become authorities in marketing spaces instead of just thinking like hackers.

The Authority Example

Cancelled Practice: Using Hidden Tags To Increase An Authority Number And Other Outdated Practices

Remember the era when we had the “rel author tag”? We would simply insert the tag and be done. That tag was meant to connect an author to published works on other sites. It helped Google understand the author as an entity and show their faces on the SERP (I miss that).

However, a visitor couldn’t see the tag; its only purpose was to be read by machines, not humans. No authority value was added for the end-user. That seems like a strange technique to use now, in 2021, doesn’t it?

Isn’t Google smart enough to understand who’s the author of an article? The answer is yes, Google is now it is smart enough.

2022 Best Practice: Using E-A-T To Show Actual Authority

Let’s compare that cancelled “rel author tag” practice to one of today’s most important acronyms in the SEO world: E-A-T (Expertise, Authoritativeness, and Trustworthiness).

Google has been giving a lot more attention to E-A-T in its algorithm since 2018. However, contrary to older tactics like “rel author”, there is not a specific tag, technical adjustment, or even specific information on how you can increase E-A-T.

You can’t implement E-A-T by just adding some code. You should, among other things, identify authors on the page, and link to their published content in a way that helps the reader. Google will figure out the rest.

How To E-A-T

E-A-T essentially determines a website’s value by the quality of content and how reliable the page and author of its content are.

Choosing to follow the current best practices of E-A-T could mean the difference between the best or worst SERP positions. This is especially important on Your Money, Your Life (YMYL) sites that refer to content from financial, government, legal, shopping, health, safety, and other websites with topics that could have a negative impact on the quality of life.

The only thing Google asks us to do is create good content and make sure that our online presence shows that we are experts on a specific subject.

Google doesn’t provide a specific checklist of things to do, but some current best practices are:

  • Provide a complete and accurate profile of the author with links to social profiles.
  • Understand to create relevant content. • Earn and media mentions.
  • Correctly implement HTTPS.
  • Have easily-accessible, relevant information, such as an address, a privacy policy page, and a terms & conditions page.

These current best practices not only help inform E-A-T but also have a visible impact on the audience’s perception of your content and brand.

Old-style hacking techniques that only please only Google are no longer relevant.

The Shift

As it continues to think about the human experience, Google has begun to expect good websites to be fast and properly rendered on both desktop and mobile.

Just like with E-A-T, there is no hacker’s checklist. We must shift our mindset to think like our human visitors. Luckily, Google does provide some insight to help you understand what to work on.

User Experience Upgrade: How Do I Make Sure I Have A Fast Website?

Right now, user experience is primarily measured by the , which can be found under User Experience in . Here, you can see your site performance, based on how Google perceives it through the human lens. This can serve as a guidepost for what to fix.

At this time, it doesn’t matter how you fix these issues, as long as you have high scores in the “Good” category.

User Experience Upgrade: To AMP Or Not To AMP?

Accelerated Mobile Pages (AMP) are an easy way to optimize your mobile site experience. Enabling AMP on your website can serve as a quick fix to give Google the perception of a fast, properly rendered website.

Implementing AMP is a matter of choice, even though a few years ago it felt almost mandatory. AMP never was, and still is not, required.

At UnderWP, for example, we’ve decided to stop using AMP and invest in optimizing our website globally. We’ve had zero negative impact on our traffic, nothing changed for our visitors, and our website became much easier to manage without the duplicated pages.

Just like with E-A-T, Google has asked us to change our mindset. The focus is on the final user experience instead of the technology we are using to achieve the best results. As long as you are getting good scores in your Core Web Vitals, you are fine.

2022 & Beyond

All the changes that we observed over the last two years brought us really close to where we are now – Ignore Google. Satisfy Users.

We saw, first hand, that when you think of the user first, Google will find your value – regardless of the implementation method used. With extremely advanced AI already being used by Google (oh, hey MUM!), trying to “trick” Google is useless.

The quality of your content’s answers to user intention, plus a great user experience, is what matters.

Final Words

If you have to choose between all the green lights from your Yoast plugin or Rank Math SEO plugin inside WordPress or more clear and organized information for the user, don’t think twice: choose the user.

As marketers, we know much more about our prospects than a plugin with non-humanistic rules. Google is thinking like a human, and we need to do the same.

I don’t mean to imply that we can completely ignore Google to do great SEO. Technical optimizations are key. Yes, we should still utilize these.

However, they are not the primary driving force. We see the technical improvements as a way to deliver what matters the most – the actual content – in the best possible way.

2022 will be the first year in which it will be truly possible to do good SEO by just thinking about the end-user and leaving Google to be an afterthought. And that, my friend, is what good marketing is all about.

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  • Just-iko avatar Just-iko Thank you very much for answering ☑️ ✨
  • ddev66 avatar ddev66 Put your content in the right HTML tags and Google will show it this way.

    In the picture that you show, the first content is put in a list with bold headings.
    The second content is a FAQ on that page.

    Put in the right HTML tags and Google will pick it up nicely.
  • Just-iko avatar Just-iko Hello, I'm a newbie in this field, any guidance would be appreciated :) some questions please, is there any idea on how to make our website could appears like that in Google search? The one that I marked..
  • ddev66 avatar ddev66 Semrush or Ahrefs will help you for spying competitors.

    I think Semrush has a trial period as well.
  • Aadhi avatar Aadhi Buy semrush, you can buy it at cheap rate by using Group buy method
  • SG.CK avatar SG.CK Any free tool for spy traffic and ranking ?
  • ddev66 avatar ddev66 Search on google “htaccess redirect rules”
    Put them in your website’s htaccess file if you are using Apache
  • BrunoAfonso avatar BrunoAfonso how should I go to solve this issue
  • BrunoAfonso avatar BrunoAfonso Can you explain a little bit more? My website is not wordpress, I use amazon web services
  • ddev66 avatar ddev66 You can make a 301 redirect to the correct page on your website.
    If you are using Wordpress then SEO plugins like rank math have this feature.
    If you don’t want to use SEO plugins then there are many good redirect plugins in the Wordpress repository.
    And if you are not using Wordpress then .htaccess file is your friend.
  • BrunoAfonso avatar BrunoAfonso For example, is this image, the second link "THU Main Event" goes to a different page that it's supposed to. How do I fix this.
  • BrunoAfonso avatar BrunoAfonso So I have a website and when you search for it, one of the hyperlinks that google provides goes to the wrong page, is there a specific way for me to change that?
  • ddev66 avatar ddev66 Need more explanation
  • BrunoAfonso avatar BrunoAfonso Hello people, does anyone know how to fix a hyperlink within a google search?
  • ddev66 avatar ddev66 Semrush shows you all the links that it considers as toxic in its domain overview dashboard. You can then use these website list to disavow in GSC.
  • rrakesharmaa avatar rrakesharmaa I want to remove high spam backlinks via Disavow tool. So i need these links.
  • ddev66 avatar ddev66 extract high spam score backlinks.
    This is little confusing for me to understand

    Do you want to remove high spam backlinks to your website or do you want to receive backlinks from websites that have a high spam score?
  • yaswanth avatar yaswanth Now I use the Search console live URL inspector. It shows the page source and screenshot with an error(If any).
    Result: The page is not mobile friendly in the screenshot. All the element's styles are broken.

    Now, I feel like, " What the hell is happening in rich result tester? The google bot shows everything is ok, and in the search console, this is happening."

    # Problem Digging Stage final stage - Solving the problem
    The easiest way to solve the problem is to compare the thing and find the difference.
    Is rich results tester a google bot? Yes!
    Is it owned by google? Yes!
    Is it have any link with the official search console crawler? No!

    Now, What is the difference between 2 crawlers?
    Their IPs are different. They work differently.

    Summary: Google bot (Offical bot) is not able to crawl all elements in the webpage. It is not able to read all styling files. All other bots(services that use crawl as Google Bot) can view/crawl the page.

    List of official google bot IPs:

    Solution: Rather than digging into all files, we changed the hosting server located in the exact location.

    Thank you for reading this article. It takes a few mins to read this article, but It took hours to find the correct problem with a solution. If you find this article valuable, give it a like and if you have any questions, feel free to ask them.
  • yaswanth avatar yaswanth Solving Critical Indexing Problem (CASE STUDY)

    Last week I received a message from a friend he is requesting me to help him index a page of his website. I said, " Wait, sometime google will index automatically" Then he said he was getting problem with his homepage. So, I started digging. First, I want to find the problem. Then all other things were easy.

    # Problem Digging Stage 1 - Analyze the top layers
    Checking the basic things
    1) No Index tags
    2) Canonical tags
    3) Website page Age

    Result: Nothing Found

    # Problem Digging Stage 2 - Getting Deeper
    1) Checking status codes (If there is any redirects, 404 error, or soft 404 errors)
    2) Using an SEO browser to check the web page accessibility
    3) Trying with different user agents

    Result: Nothing Found

    # Problem Digging Stage 3 - Analyzing and
    comparing past and current stages of webpage
    1) Checking the Wayback machine for any spam content history
    2) Checking the search console for errors
    3) Other page's indexability

    Result: I got some clue. Search console shows "Page is not mobile friendly."

    # Problem Digging Stage 4 -Finding the reason for the search console error.
    When I checked the web page with SEO Browser, the page was mobile friendly, and I also tried "crawl as Googlebot." Everything looks good. Then where is the problem?

    One thing was confirmed google is not able to view the webpage clearly. And all other bots are not getting any problems.

    So, I decided to use only google properties in the further process (Because only the google bot gets stuck).
    I selected three tools to process further.
    1) Google page speed insights
    2) Google rich results tester
    3) Search console Live URL inspector

    First, I used page speed insights to check If the google bot can crawl/view the page or not(If there are any issues in crawling, then the tool returns a lighthouse error)
    Result: everything is ok

    Second I used Google rich results tester. It provides the page source and screenshot of the webpage.
    Result: everything is ok
  • achann avatar achann Backlink actually link that provided outside web, so if you use instagram and insert your web link that still counted as backlink.
  • achann avatar achann If you want to be free, why not using mailchimp for email blast. Or maybe you can use whatsender for whatsapp blast, there is nulled version I think.
  • achann avatar achann Um.. Maybe you can use whatsapp blast and give link? Or maybe you can use email marketing and give link to your web?
  • rrakesharmaa avatar rrakesharmaa How can I extract high spam score backlinks for my website? Is there any free tool that provides all high spam score sites HELP ME PLEASE 🙂
  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this:

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • Deleted User avatar Deleted User trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@456226577798135808> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as `````` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here

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