google search operators

A Complete List Of Google Search Operators

Table of Contents

are the combination of text and special characters to perform advanced searches on Google. These operators are very helpful to find quick results for targeted searches.

With the help of Google search operators, you can find content or websites that are usually hidden or buried in between millions of websites. It is a shortcut trick to find what you are looking for when performing any kind of research.

We SEOs use these search operators every day when performing a search to find the number of pages indexed for a website, or finding related content for a keyword on a specific website only, etc.

Google search operators are like cheat codes to perform quick and targeted searches on Google. Today we will see how these can be used and a complete google search operators cheatsheet.

Common Google Search Operators

Operators are used in Google searches to restrict your search. They can help you find exactly what you're looking for, and avoid showing you results that don't interest you.

Most SEO professionals know the basic operators and their uses. But using to get advanced answers from Google is a completely different story.

Unfortunately, Google keeps discarding search operators in their updates. They are silently removed because some of them can get you secret results that are not usually seen in Google search results or hidden on purpose.

We will now be listing the most common Google search shortcuts that are used by SEOs and tested by us while writing this post.

  1. “search term”

The quotes around your search term are the most commonly used Google search operator and the first that comes to my mind. Whenever I am doing a search, I use quotes to get the results that match exactly to my search term.

Example: "My Search Term"
  1. site:

This term is used as a search operator in Google and also works with DuckDuckgo to find results specific to a website only. This search operator can be used in multiple ways. Below we will see two basic examples of it.

Example 1: site:underwp.com

When you search with the above search operator with a specific web URL, it gives all the website pages that are indexed and ranked by Google. When you provide it with a specific webpage URL, it will show only that page result. Helpful to see if any of your website pages are indexed in Google.

Example 2: site:underwp.com  tools

In the above example, by using the site: search operator, you are telling Google that you want to see only pages from underwp.com that have the keyword ‘search engine optimization tools'.

  1. intitle:

Similar to the above search operator, this command in Google search will find only the pages that have your search term in their titles. Helpful to find websites that have pages with your search keyword in their title.

Example: intitle:

When you search with the above example you will see that Google will show you all the pages that have ‘Google search operators list' in their page title.

  1. :

One of the most used search operators in Google. Shows you the results that have the keywords in their URL permalinks. Helpful to research your business competitors websites.

Example: inurl: services

The above example shows all the pages that talk about ‘digital marketing services'.

  1. allintitle:

A Google search operator similar to “intitle” we discussed above but only showcases pages that have all of the specified search terms. Very useful to narrow down search results if you are not happy with the results got from “intitle”.

Example: allintitle:best digital marketing services company

Shows you the pages that have the whole ‘best digital marketing services company' in their title. Excludes any other related terms.

  1. allinurl:

Works similar to the “inurl” search operator in Google but only shows the pages that have all of the specified keywords. Helpful to find pages from a big content website that have only the specified keywords in their content.

Example: allinurl:digital marketing services

When we use this example in Google, it gives us results of all the URLs that have the search term ‘digital marketing services' in them.

  1. intext:

A search operator is used in Google to find web pages that have the search term in their text only. Other parts of the page like images, videos, etc are ignored.

Example: intext:underwp

This search operator example gives out results that have ‘underwp' in their page content.

  1. allintext:

This operator works similar to the “intext” Google shortcut but focuses only on the pages that have the complete searched text in their pages.

Example: allintext:underwp  services

The above example when used in GOogle search results will get you the pages that have the complete text ‘underwp link building services' in their text.

  1. cache:

One of my favourite Google search operators. When used it returns the cached version of a page. Helps to bypass content lockers on some websites. Also helps to know if your website page is indexed or not in Google.

Example: cache:underwp.com/blog/

The above example will return the cached version of our blog page. We will also know when was the last time Google indexed our blog page.

  1. filetype:

A google search operator that gives you results from a specific file type only. The most common search file types are PDF, TXT, DOCX, PPT. If you know more filetypes, then you can try searching it with Google and see if Google spiders can crawl them or not.

Example: filetype:pdf SEO guide

The above example will get you links to all the PDF files that have an ‘SEO guide' written in their texts. In some cases, it also shows the number of pages of that PDF.

  1. star operator *

This is called the star search operator in Google to input wildcard content wherever used. Very useful search operators when doing . We will discuss it in the next section of Advanced SEO search operators in Google.

Example: underwp * services

It will get you all the pages that are ranked for ‘underwp', other terms and ‘services' in them.

  1. negative operator –

Another useful Google search operator is used to remove certain actions in the Google search. Used in combination with other search operators can get you a different set of results.

Example: SEO -google.com

You will get all the pages that are related to ‘SEO' that are not from google.com with this search operator example.

  1. ( )

A search operator in Google to group multiple terms or operators. Very powerful search operator when used correctly.

Example: (marketing OR digital) services

The above example will get you to search results that are either related to ‘marketing services' or ‘digital services'

  1. OR

A search operator that gives you results that are either one of the search terms used with it or both. The pipe operator “|” can also be used in its place and gets the same results.

Example: tools OR services

You will get results that have ‘tools', ‘services' or both in them.

  1. AND

Gets you to google search results with this search operator that have both the terms in it. It is the default way of how Google processes keywords. But when used with other operators, it can get you interesting search engine results.

Example: underwp AND services

Gets you the same results as ‘underwp services'.

  1. related:

One of the most useful Google search operators that help you find websites related to a particular URL. Helps in competition research for your website.

Example: related:underwp.com

You will now be able to get all the websites that are related to our website with this example usage.

  1. @

This search operator in Google gets you all the content from social media websites. Helps in searching brand name social media profiles.

Example: @underwp

This example used in Google search will get you all our social media pages indexed by Google. Interestingly our Twitter doesn't show up for some reason. Something we will check now.

Advanced SEO search operators for Google

Now that we have seen the basic search operators for Google, it is time to see how these can be used in an advanced way. Using advanced search operators for SEO purposes will be helpful in various ways.

  1. Finding Guest Post Opportunities

Getting backlinks from niche related and high authority websites help rank a website higher in search engines. This is still one of the major ranking factors for the ranking top in Google.

Example: cooking intitle:"guest post"

This search operator code in Google will get you all pages that have titles as guest posts on websites that are related to cooking. The very helpful and easiest way to find guest post opportunities for a cooking related website.

Modifiers for “guest post” in the above example can also be used like this:

  • contribute to our blog
  • write for us
  • write for me
  • guest post guidelines
  • become an author
  • become a contributor

These modifiers can be used once at a time or combined together like the below example:

Example: cooking ("write for us"|"become a contributor"|"contributor")

In the above example, Google will show websites that are related to the cooking niche and have pages that have content “write for us”, “become a contributor”, or “contributor”.

Now you can use your creativity and use these search operators to find guest posting opportunities in Google.

  1. Find Hidden Keywords With Google Auto-Suggest

Using search operators in a creative way can get you some amazing results. When used smartly to find keywords in your niche, it can show up results that are usually not shown by SEO tools.

Example: link building * and SEO

Example: link building * and SEO

The above example shows all the keywords related to “link building” and “SEO”.

ASTERIK OPERATOR IN GOOGLE

As you can see in the above image, this search operator will get you keywords that are usually not found in other SEO tools or only shown in paid features of these tools like .

This is an advanced search operator for SEO that can be used to find related keywords. A very less known but powerful search operator for SEO.

The * can be used in various places to find different kinds of related keywords. The asterisk can be used in the beginning or at the end of the keywords too.

  1. Get Questions & Answers Threads Related To Your Keywords

Google search operators can also be used to find question & answers threads related to your niche and keywords. These can be very helpful in content creation for your website.

Example: site:quora.com intitle:(SEO | link building | "backlinks")

In the above example, the site quora.com is searched by Google spiders to find pages that have titles as “SEO”, “Link Building”, or “backlinks”. A helpful example for our link building team at UnderWP to build some links for ourselves.

More modifiers and changes can be done to the above example to find more in-depth results.

And you can use other websites like Reddit, StackOverflow, etc. to find related questions and answers. Helpful in writing-related content for your website visitors.

  1. Find Content Publishing Frequency Of Your Competitors

Publishing content frequently is a ranking factor for Google. Publishing more often than your competitors can help you outrank your competition.

Example: site:wordstream.com/blog

This example will show all the pages from the blog of WordStream. We will get the number of blogs published in last week by going into Tools > Any Time > Past Week.

GOOGLE SEARCH CONTENT TIMING

With these settings, you can find the number of pages that have been published on the blog in the last week. It shows 3 unique results. So now we know that WordStream publishes 3 times a week on their blog.

Final Words

Google search operators are highly powerful commands that can get you a valuable piece of information from Google.

With the usage of the right set of Google search operators, you can discover new keywords and information. These are simple operators when you look into the basics but when you combine them together, it can get you some amazing SEO information.

You can now use the above advanced SEO examples for your website and find some amazing information about your competitors and undiscovered keywords.

Bookmark this page as we will try to keep it updated whenever we find the right set of commands that can help in your SEO research. Leave a comment below to keep us motivated and let us know your set of Google commands that are helpful for you.

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  • Just-iko avatar Just-iko Thank you very much for answering ☑️ ✨
  • ddev66 avatar ddev66 Put your content in the right HTML tags and Google will show it this way.

    In the picture that you show, the first content is put in a list with bold headings.
    The second content is a FAQ on that page.

    Put in the right HTML tags and Google will pick it up nicely.
  • Just-iko avatar Just-iko Hello, I'm a newbie in this field, any guidance would be appreciated :) some questions please, is there any idea on how to make our website could appears like that in Google search? The one that I marked..
  • ddev66 avatar ddev66 Semrush or Ahrefs will help you for spying competitors.

    I think Semrush has a trial period as well.
  • Aadhi avatar Aadhi Buy semrush, you can buy it at cheap rate by using Group buy method
  • SG.CK avatar SG.CK Any free tool for spy traffic and ranking ?
  • ddev66 avatar ddev66 Search on google “htaccess redirect rules”
    Put them in your website’s htaccess file if you are using Apache
  • BrunoAfonso avatar BrunoAfonso how should I go to solve this issue
  • BrunoAfonso avatar BrunoAfonso Can you explain a little bit more? My website is not wordpress, I use amazon web services
  • ddev66 avatar ddev66 You can make a 301 redirect to the correct page on your website.
    If you are using Wordpress then SEO plugins like rank math have this feature.
    If you don’t want to use SEO plugins then there are many good redirect plugins in the Wordpress repository.
    And if you are not using Wordpress then .htaccess file is your friend.
  • BrunoAfonso avatar BrunoAfonso For example, is this image, the second link "THU Main Event" goes to a different page that it's supposed to. How do I fix this.
  • BrunoAfonso avatar BrunoAfonso So I have a website and when you search for it, one of the hyperlinks that google provides goes to the wrong page, is there a specific way for me to change that?
  • ddev66 avatar ddev66 Need more explanation
  • BrunoAfonso avatar BrunoAfonso Hello people, does anyone know how to fix a hyperlink within a google search?
  • ddev66 avatar ddev66 Semrush shows you all the links that it considers as toxic in its domain overview dashboard. You can then use these website list to disavow in GSC.
  • rrakesharmaa avatar rrakesharmaa I want to remove high spam backlinks via Disavow tool. So i need these links.
  • ddev66 avatar ddev66 extract high spam score backlinks.
    This is little confusing for me to understand

    Do you want to remove high spam backlinks to your website or do you want to receive backlinks from websites that have a high spam score?
  • yaswanth avatar yaswanth Now I use the Search console live URL inspector. It shows the page source and screenshot with an error(If any).
    Result: The page is not mobile friendly in the screenshot. All the element's styles are broken.

    Now, I feel like, " What the hell is happening in rich result tester? The google bot shows everything is ok, and in the search console, this is happening."

    # Problem Digging Stage final stage - Solving the problem
    The easiest way to solve the problem is to compare the thing and find the difference.
    Is rich results tester a google bot? Yes!
    Is it owned by google? Yes!
    Is it have any link with the official search console crawler? No!

    Now, What is the difference between 2 crawlers?
    Their IPs are different. They work differently.

    Summary: Google bot (Offical bot) is not able to crawl all elements in the webpage. It is not able to read all styling files. All other bots(services that use crawl as Google Bot) can view/crawl the page.

    List of official google bot IPs: https://developers.google.com/search/apis/ipranges/googlebot.json

    Solution: Rather than digging into all files, we changed the hosting server located in the exact location.

    Thank you for reading this article. It takes a few mins to read this article, but It took hours to find the correct problem with a solution. If you find this article valuable, give it a like and if you have any questions, feel free to ask them.
  • yaswanth avatar yaswanth Solving Critical Indexing Problem (CASE STUDY)

    Last week I received a message from a friend he is requesting me to help him index a page of his website. I said, " Wait, sometime google will index automatically" Then he said he was getting problem with his homepage. So, I started digging. First, I want to find the problem. Then all other things were easy.

    # Problem Digging Stage 1 - Analyze the top layers
    Checking the basic things
    1) No Index tags
    2) Canonical tags
    3) Website page Age

    Result: Nothing Found

    # Problem Digging Stage 2 - Getting Deeper
    1) Checking status codes (If there is any redirects, 404 error, or soft 404 errors)
    2) Using an SEO browser to check the web page accessibility
    3) Trying with different user agents

    Result: Nothing Found

    # Problem Digging Stage 3 - Analyzing and
    comparing past and current stages of webpage
    1) Checking the Wayback machine for any spam content history
    2) Checking the search console for errors
    3) Other page's indexability

    Result: I got some clue. Search console shows "Page is not mobile friendly."

    # Problem Digging Stage 4 -Finding the reason for the search console error.
    When I checked the web page with SEO Browser, the page was mobile friendly, and I also tried "crawl as Googlebot." Everything looks good. Then where is the problem?

    One thing was confirmed google is not able to view the webpage clearly. And all other bots are not getting any problems.

    So, I decided to use only google properties in the further process (Because only the google bot gets stuck).
    I selected three tools to process further.
    1) Google page speed insights
    2) Google rich results tester
    3) Search console Live URL inspector

    First, I used page speed insights to check If the google bot can crawl/view the page or not(If there are any issues in crawling, then the tool returns a lighthouse error)
    Result: everything is ok

    Second I used Google rich results tester. It provides the page source and screenshot of the webpage.
    Result: everything is ok
  • achann avatar achann Backlink actually link that provided outside web, so if you use instagram and insert your web link that still counted as backlink.
  • achann avatar achann If you want to be free, why not using mailchimp for email blast. Or maybe you can use whatsender for whatsapp blast, there is nulled version I think.
  • achann avatar achann Um.. Maybe you can use whatsapp blast and give link? Or maybe you can use email marketing and give link to your web?
  • rrakesharmaa avatar rrakesharmaa How can I extract high spam score backlinks for my website? Is there any free tool that provides all high spam score sites HELP ME PLEASE 🙂
  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this: https://underwp.com/the-best-free-guest-posting-websites-list-in-2022-over-3000/

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • Deleted User avatar Deleted User trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@456226577798135808> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as ``` https://myURL.com/cuisine/35/17498``` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here

2 Responses

  1. When someone writes an piece of writing he/she retains the image of a user in his/her brain that how a user can be aware of it.
    That’s why this piece of writing is great. Thanks!

    I really like the use of asterik. It was something that was unknown to me before. Learned something new today.

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