feature snippets complete guide

A Beginner’s Guide To Google Featured Snippets

Table of Contents

Did you know that Google already has the answer to your customer’s question? You’re probably thinking that you can outrank Google because it’s something they don’t have, but I would think again.

Why? Because the answer is staring right at you in the search results.

More and more websites are implementing which are answers to customers’ questions displayed in a special box above the search results.

This implementation will boost your click-through rate and conversions, giving you more traffic from natural search engines.

Featured snippets help the user complete a search query without clicking through to another page.

When it comes to , there's a lot of jargon out there. There are also some pretty important differences between features that are often mistaken for one another.

We will also see in this post the most common misconceptions between featured snippets and rich snippets.

What are Featured Snippets in SEO?

A is a brief excerpt of text that appears above the organic results.

Its job is to give the user a quick answer to their question.

An example of a featured snippet is shown below:


The content in featured snippets is extracted from the website that shows up first in the search results.

Featured Snippets vs. Rich Snippets

Featured and rich snippets are two different types of special search results.

A featured snippet is a search result that shows up above all other results and includes extra information relevant to the query.

Featured Snippets, which appear at the top of the page, are usually used to answer a question like “What is SEO?” or “How do you SEO?” They are often written in a list format, such as “Top 5 ” or “5 Things You Need to Know .”

Featured snippets don't display under the title of a page—instead, they're shown above it in what's known as position zero. They can contain any kind of relevant information gleaned from a site—a definition or an answer to a question.

A featured snippet is also known as sometimes, displays more information than a regular link, but that information is gathered from authority websites of the niche.

One thing to keep in mind is that featured snippets do not always appear—only when Google believes that there is a high-quality answer to the user's question.

Additionally, if there is no content that addresses the user's question directly, the featured snippet will not appear.

Rich snippets are structured data markup that appears in SERPs after entering information into schema.org for your website. Rich snippets are structured data that helps Google better understand your site's content.

Unlike featured snippets, which don't always appear but maybe highly coveted when they do, rich snippets will always appear as long as you enter the structured data correctly into schema.org.

Rich snippets are a little bit more general than featured snippets because they provide information about different aspects of an article or webpage.

For example, if someone searches for “SEO tips,” they might see Rich Snippet that says something like: “5 Ways to Improve Your Website's Rank on Google.”

Rich snippets may include things like customer reviews (for e-commerce site searches), event dates, videos, and even pictures.

Structured data can change how your site's search result appears in SERPs, which can draw more attention to your listing and increase clicks.

There are several tools available to help create structured data for your website to make it easier for search engines to understand your content.

Both types of snippets can be helpful when it comes time for users to decide which link they should click on—but only if they're written well!

Benefits of Featured Snippets

  1. Increase in Click-Through Rate

Landing the top spot as the featured snippet is the dream of any website owner. Featured snippets are given a larger area than the rest of the search results and stand out. More eyeballs = more clicks.

  1. Building Authority

If your website appears at the top of the search page then people think of you as an expert. This gives you credibility. People are likely to give your website priority the next time they search for a similar topic.

  1. Increased User Accessibility To Your Content

Featured snippets are pulled up when you use voice search with virtual assistants like Siri, Google Assistant etc. Over 40% of adults use voice search. This automatically gives you a leg up on your competition to get in front of your audience

  1. Improve Keyword Ranking

Featured snippets can lead to a snowball effect. Ranking high for one keyword can help you increase your ranking for other keywords slowly and steadily.

Different Types of Featured Snippets


These are the most commonly seen featured snippets. They include a little text often accompanied by an image.

Paragraph featured snippets are used to give answers to questions like – Who was the first person to do X? What does Y mean? Why did Z happen?


The list featured snippets are further divided into 2 types – Ordered Lists and Unordered Lists

  • Ordered lists are numbered lists in which the position of items can’t be changed. These are shown when people look up stuff like recipes “how-to”s or anything else which has to be performed in a particular order.
  • Unordered lists are just what the name suggests. These include items that do not need to be in a particular order like ingredients in a recipe or parts in a PC.


Tables help people to look for certain statistics or comparisons. Google doesn’t extract the entire table from web pages, it just takes the part which is relevant to the user.


Google uses YouTube videos as featured snippets too. Either the whole video is presented or Google shows a small clip from the video which is relevant.

4 Tips To Rank In Featured Snippets

  1. Google Research

Your first step should be to figure out what keywords show featured snippets in Google. Make a list of your findings and shape your content according to the search queries.

  1. Replicate Existing Featured Snippets

This is the most basic but the most important tip, imitation. Find out what type of content ranks for your keyword and try to replicate that on your webpage. This will increase your chances of getting the top spot.

  1. Host Your Videos In YouTube

If your webpage contains a video tutorial of your product/services or any other instructional video try to host it on Youtube. Youtube is the go-to place for Google to fetch videos so you increase your chances to rank

  1. Use High Quality Images

As mentioned before, google shows an image from your webpage along with the text info. Make sure to use high resolution images that are relevant to your topic. You can find a variety of royalty-free images from sites like Pixabay,Pexels and Unsplash

Are Feature Snippets Paid?

Fortunately, Google has not yet started charging for featured snippets. You cannot buy featured snippets on Google.

They can also be called organic featured snippets because the Google algorithm selects the featured snippet content based on the website authority and other ranking signals.

The aim of the featured snippet is to give the user a direct answer on the page itself. So paying for a featured snippet will fail the purpose of featured snippets.

For now, featured snippets are not paid results. I hope it stays this way.

Final Words

First introduced back in May 2015, featured snippets have steadily expanded across different verticals and countries.

If you want your site to rank for long-tail queries, featured snippets are something you should be tracking in order to stay on Google’s good side. is one tool that can help you track your featured snippets' ranking.

Frequently cited as the gold standard for SEO goals, featured snippets are a big deal.

So do not miss out on this feature of Google and get more traffic from their .

Start implementing the above tips on your website today and get your website content featured on Google search results.

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  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this: https://underwp.com/the-best-free-guest-posting-websites-list-in-2022-over-3000/

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • z. avatar z. trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@968643757010481232> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as ``` https://myURL.com/cuisine/35/17498``` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here
  • ddev66 avatar ddev66 Surely <@555915490791391232>
  • Alex25 avatar Alex25 Hello guys ,
    I'm a begginer at Marketing and i'm really stuck on my project if you guys can help me with it i'll be soo greatful .
  • ddev66 avatar ddev66 Discuss your seo related questions here
  • Alex25 avatar Alex25 Hello everyone
  • ddev66 avatar ddev66 Hello everyone! Here we will be sharing all the SEO related information and threads.

One Response

  1. Thank you for claryfying the difference between featured snippets and rich snippets.
    One of the most confusing kind of SEO terms for beginners like me. They both are the added whistles and bells for the Google users. Helpful for the users but not so good for website owners. Because not all users will then opt to click on the website when they are getting their answers on the Google itself.

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