SEO Competitors Ranking

Table of Contents

If you have been around our blog, we do our best to write about every SEO topic possible. We do get a lot of questions in the comments of our blog post. Our FB and Instagram pages receive quite a good amount of questions too.

This one question where the user asked me “how to ?” got me thinking for a bit. I had to ask him what is this SEO competitors ranking he is talking about. Doubting my fluency in English.

This is when he replied that he wants to beat his competitor's ranking using SEO. The proper question would have been “how to beat competitor's ranking using SEO?”

This was the moment I realize the importance of using proper sentencing in languages. Another point to be noted here is that SEO is a worldwide skill and not everyone is fluent in English. A good tip.

Another point to be noted here is the . When I search for SEO competitors ranking, I found that most of the results talked about competitive analysis.


As you can see in the above image the first 100 results from Google about the term SEO competitors ranking. All of them talk about competitor's research and tools.

But none of them talk about how to perform a better SEO than what your competitor is doing. All of them had written how to go spying on your competitors.

This is a clear example of bad search intent writing by some of the major and biggest SEO companies in the world. Also a failure from Google to show the right results based on the search intent of the user.

Also not the fault of Google as it is only an algorithm followed by their bots to show the best search results for the user. Search intent is difficult to be understood by a bot. Hope their new AI system has a place for this.

I recently wrote about search intent and its importance in this blog post:

One of the reasons Google rankings drop is when you write a post without understanding the search intent of the keyword. Search intent is the reason behind the search performed by a user to put in simple terms.

How to SEO competitors ranking?

Or to put it in the right framing, how to make an to beat competitor's ranking? If your intention behind the SEO competitors ranking is this question, then let's dive into this.

is all about the right SEO strategy. If you have the best SEO strategy in place, you can beat even the most authority websites in your niche.

I have previously worked on strategies where I tried to beat my own strategy with the strategy which already got the top results for the client. But this is a topic for some other day.

When you want to SEO competitors ranking, it means that you have already got the list of the competitors you want to beat at .

Competitor Analysis

Once you have the list of the competitors for your website, let's use some SEO tools that you can use for free and analyze different ranking factors.

The first thing you should do when you have the list is to rank them based on toughest to easiest just by visiting their websites and going with your gut. Once we start using any of the tools below, you will get a clear picture of who is your toughest competitor. Until then just rank them to research on them one after the other.


One of our favorite tools is to perform most of the SEO tasks. We use and recommend it to a lot of our clients.


This new module of Semrush called Competitive Research is a wonderful tool to record everything about your competitors. It has got many sub-features that can help you know everything about your competitor.

If you don't have a proper list of your competitors, then the Market Explorer feature of Semrush can help you do that. Just input your and your country of target and it will show you all the competitors related to your website.


Make sure you select the Find Competitors tab in the above screen.

Once you have the list of your competitors, you can move on to analyzing the traffic of each of the competitors. This will also give you an insight into the audience of their website.


The Traffic Analytics tab under the Competitive Research section will help you do that. You also get to see the sources of their traffic. Find the social network performing better for them by seeing the traffic referrals.

Traffic analytics is an important part of competitor research. It clearly shows what you want to get for yourself. This is why Semrush has made it a pro feature and is not available in the free trial accounts.


The next important feature is the Keyword Gap where you can see where your website is dropping off. It analyzes keywords of your website and then compares it with other competitors and finds gaps.


Enter your competitors at least 2 of them and press the Compare button. The results you see will definitely amaze you.


The Top Opportunities section is the most important one. It shows you clearly where you can improve your content.

We can see in the above pic's Keyword Overlap section where SEMRUSH can improve itself. Searchenginejournal has the highest number of keywords ranking. A lot to be improved by Semrush's content team.

The last important feature is the Backlink Gap feature. If you have already input the competitors in the Keyword Gap feature, you do not need to input them again.


This Backlink Gap feature showcases all the top links driving traffic to your competitors. With this, you can outreach the websites where there is a possibility to get links for your website.

If you have better content or something helpful for the users of your niche, you can reach these backlinking websites and place your links. Very helpful in performing SEO backlink building for your website.


We do not want you to limit to just one SEO tool. Even if it is our favorite. So here is the next best option for competitor analysis for free.


SE ranking tool is a good competitor analysis tool that offers 10 free reports in a day. Good enough for analyzing up to 10 competitors.

When you input your domain and target country, with just one click you can find all the details of that website. The results are all shown on just one page.


The details given in this report are not as detailed as you get in Semrush. But you get to see all the organic keywords here. This is only offered in the Pro version at Semrush.

Top pages in organic search is a good feature that will be helpful. This list of top pages is important for you to check its ranking factors. Check the page content, images, and links, and then decide how you can provide better than this.

Another useful feature in the SE ranking tool is the Ranking Changes. This shows how the competitor had been performing over from 6 months to 3 years.


The free version here just shows the top 10 keywords and their rankings. Also, the search volume of these keywords is shown along with their difficulty.

This is helpful for you to get a brief idea of your competitor. Plan your SEO strategy accordingly.

Make a note of the lost keywords in the above graph, it is shown by the red line. This is important to note and shows the keywords for which your competitor lost the ranking.


If these keywords match the niche and search intent of your expected visitors, then you should seriously plan on these. This is a very valuable tip and information you should always keep a note of.

In the free version, it shows only the top 10 keywords lost by your competitors. When you select the Lost tab in the ranking pages section, you can see these keywords.

SEO Strategy To Beat Your Competitors Ranking

Now that we have learned how to use the two for the best of our use. Let us learn how can we make a strategy out of the information we gained.

1. Find The Keyword Gaps

The first step in beating your competitor's SEO ranking is to get the keywords with which you can write better content. This is the most important tip that can help you outrank your competitors.

Long-tail keywords for any niche can bring you a good amount of traffic over time. To learn more about long-tail keywords, check our another blog post here:

The Keyword Gap feature in Semrush is a very useful tool. It will give you a list of keywords where your content is lacking. Note these keywords and make content on these.

Also, you can use the SE ranking tool we discussed above for its feature of Ranking Changes. This page has an important tab called Lost which shows the lost keywords of your competitor.

The keywords you get from the Semrush's Keyword Gap if match with the Lost Keywords of SE ranking tool then congrats, you have hit the bull's eye.

It means the keywords you need to build content about have been lost by your competitors. Build the best content around these keywords and you have taken the first step towards SEO competitors ranking.

2. On-page analysis

The next step will be to get the list of top-ranking pages on your competitor's website. Let's analyze where they are doing right and wrong.

Analyzing the ranking pages will help you see the differences between your competitor's content and your website's content. Factors that made your competitor rank higher and parts where your content needs improvement.

Page titles are an important part of On-page SEO. Check how your competitor has written and made it clickable for the visitors.

If you can build a similar title for your content for the same keywords, then you have a good chance of SEO competitors ranking.

Inspect the meta description tag of the ranking page of your competitor. Google has a choice to use the meta tag of the page, but keeping it optimized always is a good practice.

We have written a more detailed guide about On-page SEO in this article here:

Check 3: SEO optimized content will help you create perfect on-page optimized content in the above link.

3. Analyze The

One of the best things about the featured snippets is that you do not need to rank on top to be featured here. Google AI analyzes your page and selects the best part of your content that can be shown in the featured snippets.

This opens up an opportunity to SEO competitors ranking with your website. You can still get good traffic from Google search with fewer rankings if your content gets shown in the featured snippets.


Semrush has a very good feature for its pro users. Go to the Competitive Research > Organic Research section and you will see the Featured Snippets in the SERP Features section of the page.

You can opt for the pro version of the Semrush account or do the research yourself by going to Google. Search for the top keywords your competitor is ranking and see if there are any featured snippets too.

4. Analyzing The Backlinks Of Your Competitors

Last but very important step you should be doing in your strategy to SEO competitors ranking. Building backlinks is an important part of any SEO strategy.

You can easily check any website's backlinks using various free tools. Our favorite is Ahref's Backlink Checker. A simple and direct tool to get a brief overview of your competitors' website backlinks.

But Ahrefs tool cannot give you the lost backlinks. This can be found using Semrush. Much better, it shows directly the backlink gap between your website and the competitors.

When you go to the Competitive Research > Backlink Gap section, it shows all the backlinks built by your competitors. Now you can start planning your link building strategy and build your backlinks.

A much better option is to hire a good SEO team for your work like ours. At UnderWP, we build quality and affordable link building for our clients. We have handled all kinds of niches and clients in our 10 years of experience.

Another important step in building backlinks to SEO competitors ranking is to build links from websites where your competitor has lost the backlinks.

Go to the Backlink Analytics > Backlinks tab and select the Lost tab. This showcases all the backlinks lost by your competitor.


As you can see in the above image, it clearly shows the list of all backlinks lost by Semrush. We have used their domain as a sample for this post.

They give you all the lost backlinks without any restrictions in their free trial accounts. You can export these lost backlink domains and start your outreach campaign for link building.

Final Words

Based on the niche and size of your competitors, the strategy and work outlined above can be gauged. This will determine the amount of time to input and the expected results outcome time.

As the site evolves and the Google algorithm evolves, SEO competitors ranking can become a huge task. It is always suggested to keep an eye on your competitors.

We have used only the free SEO tools available for all. So that this post can be applicable for everyone from beginners to advanced SEO experts.

Using paid tools from Semrush and Ahrefs can help you shorten your time for doing competitor research. As they have some very good options that are difficult to be found in free SEO tools. This is why they charge for pro versions. Worth the penny if you are seriously into SEO.

Still, a lot can be acquired by just using the free SEO tools we discussed in this post.

A perfect SEO strategy designing is the most important tool here. No SEO tool can help you do that but only a good SEO expert team.

We have outlined one of the SEO strategies in this post. You can add your own twists to it and see how you can beat your competitor's ranking by SEO.

Hiring a good SEO team is also a good investment for your business. We at UnderWP put a lot of effort into bringing our client's websites on top by custom designing the digital marketing strategy.

If you liked this post, kindly do comment and share it. We have put a lot of effort into writing and designing this strategy for you all.

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  • Just-iko avatar Just-iko Thank you very much for answering ☑️ ✨
  • ddev66 avatar ddev66 Put your content in the right HTML tags and Google will show it this way.

    In the picture that you show, the first content is put in a list with bold headings.
    The second content is a FAQ on that page.

    Put in the right HTML tags and Google will pick it up nicely.
  • Just-iko avatar Just-iko Hello, I'm a newbie in this field, any guidance would be appreciated :) some questions please, is there any idea on how to make our website could appears like that in Google search? The one that I marked..
  • ddev66 avatar ddev66 Semrush or Ahrefs will help you for spying competitors.

    I think Semrush has a trial period as well.
  • Aadhi avatar Aadhi Buy semrush, you can buy it at cheap rate by using Group buy method
  • SG.CK avatar SG.CK Any free tool for spy traffic and ranking ?
  • ddev66 avatar ddev66 Search on google “htaccess redirect rules”
    Put them in your website’s htaccess file if you are using Apache
  • BrunoAfonso avatar BrunoAfonso how should I go to solve this issue
  • BrunoAfonso avatar BrunoAfonso Can you explain a little bit more? My website is not wordpress, I use amazon web services
  • ddev66 avatar ddev66 You can make a 301 redirect to the correct page on your website.
    If you are using Wordpress then SEO plugins like rank math have this feature.
    If you don’t want to use SEO plugins then there are many good redirect plugins in the Wordpress repository.
    And if you are not using Wordpress then .htaccess file is your friend.
  • BrunoAfonso avatar BrunoAfonso For example, is this image, the second link "THU Main Event" goes to a different page that it's supposed to. How do I fix this.
  • BrunoAfonso avatar BrunoAfonso So I have a website and when you search for it, one of the hyperlinks that google provides goes to the wrong page, is there a specific way for me to change that?
  • ddev66 avatar ddev66 Need more explanation
  • BrunoAfonso avatar BrunoAfonso Hello people, does anyone know how to fix a hyperlink within a google search?
  • ddev66 avatar ddev66 Semrush shows you all the links that it considers as toxic in its domain overview dashboard. You can then use these website list to disavow in GSC.
  • rrakesharmaa avatar rrakesharmaa I want to remove high spam backlinks via Disavow tool. So i need these links.
  • ddev66 avatar ddev66 extract high spam score backlinks.
    This is little confusing for me to understand

    Do you want to remove high spam backlinks to your website or do you want to receive backlinks from websites that have a high spam score?
  • yaswanth avatar yaswanth Now I use the Search console live URL inspector. It shows the page source and screenshot with an error(If any).
    Result: The page is not mobile friendly in the screenshot. All the element's styles are broken.

    Now, I feel like, " What the hell is happening in rich result tester? The google bot shows everything is ok, and in the search console, this is happening."

    # Problem Digging Stage final stage - Solving the problem
    The easiest way to solve the problem is to compare the thing and find the difference.
    Is rich results tester a google bot? Yes!
    Is it owned by google? Yes!
    Is it have any link with the official search console crawler? No!

    Now, What is the difference between 2 crawlers?
    Their IPs are different. They work differently.

    Summary: Google bot (Offical bot) is not able to crawl all elements in the webpage. It is not able to read all styling files. All other bots(services that use crawl as Google Bot) can view/crawl the page.

    List of official google bot IPs:

    Solution: Rather than digging into all files, we changed the hosting server located in the exact location.

    Thank you for reading this article. It takes a few mins to read this article, but It took hours to find the correct problem with a solution. If you find this article valuable, give it a like and if you have any questions, feel free to ask them.
  • yaswanth avatar yaswanth Solving Critical Indexing Problem (CASE STUDY)

    Last week I received a message from a friend he is requesting me to help him index a page of his website. I said, " Wait, sometime google will index automatically" Then he said he was getting problem with his homepage. So, I started digging. First, I want to find the problem. Then all other things were easy.

    # Problem Digging Stage 1 - Analyze the top layers
    Checking the basic things
    1) No Index tags
    2) Canonical tags
    3) Website page Age

    Result: Nothing Found

    # Problem Digging Stage 2 - Getting Deeper
    1) Checking status codes (If there is any redirects, 404 error, or soft 404 errors)
    2) Using an SEO browser to check the web page accessibility
    3) Trying with different user agents

    Result: Nothing Found

    # Problem Digging Stage 3 - Analyzing and
    comparing past and current stages of webpage
    1) Checking the Wayback machine for any spam content history
    2) Checking the search console for errors
    3) Other page's indexability

    Result: I got some clue. Search console shows "Page is not mobile friendly."

    # Problem Digging Stage 4 -Finding the reason for the search console error.
    When I checked the web page with SEO Browser, the page was mobile friendly, and I also tried "crawl as Googlebot." Everything looks good. Then where is the problem?

    One thing was confirmed google is not able to view the webpage clearly. And all other bots are not getting any problems.

    So, I decided to use only google properties in the further process (Because only the google bot gets stuck).
    I selected three tools to process further.
    1) Google page speed insights
    2) Google rich results tester
    3) Search console Live URL inspector

    First, I used page speed insights to check If the google bot can crawl/view the page or not(If there are any issues in crawling, then the tool returns a lighthouse error)
    Result: everything is ok

    Second I used Google rich results tester. It provides the page source and screenshot of the webpage.
    Result: everything is ok
  • achann avatar achann Backlink actually link that provided outside web, so if you use instagram and insert your web link that still counted as backlink.
  • achann avatar achann If you want to be free, why not using mailchimp for email blast. Or maybe you can use whatsender for whatsapp blast, there is nulled version I think.
  • achann avatar achann Um.. Maybe you can use whatsapp blast and give link? Or maybe you can use email marketing and give link to your web?
  • rrakesharmaa avatar rrakesharmaa How can I extract high spam score backlinks for my website? Is there any free tool that provides all high spam score sites HELP ME PLEASE 🙂
  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this:

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • Deleted User avatar Deleted User trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@456226577798135808> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as `````` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here

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