google ranking dropped dramatically

Why Did My Google Ranking Dropped Dramatically?

Table of Contents

Bringing a website on top of search engine rankings is not an easy task. A lot of work goes through it to bring the website on top for high-traffic keywords. And when it does, these rankings bring a good amount of from Google.

When you see a sudden drop in traffic on your website, it might be an indicator saying that the website's Google ranking dropped dramatically. To fix this immediately, we have written here a checklist to perform and check why this happened.

If you are not using any rank tracking tools for your website, we recommend you to read our post here:

Before you go fixing the ranking issue, make sure the rankings have actually dropped. Here's how to check them.

Check Google Rankings

1. Google Search Console

If you are using this free tool from Google to track your rankings, then it is time to check for any rank drops.


In the above image, you can see a gradual drop in rankings. This is seen over a period of 3 months when no SEO has been performed.

When you see a drop like this there is no need to worry about it. In this situation, the website owner has to put some effort into the SEO of the website or hire a good Digital Marketing company.

A sudden drop is not considered good. It looks like this as shown in the image below.


This sudden drop of clicks means less traffic to your website. When you see this in a week or two weeks follow the checklist we discussed later in this post.

2. Analytics

If you have added your website to SEMRUSH analytics too, then it is suggested to keep an eye on this too. Their free plan also has the option to add only one website and keep a track of rankings.

Just log in to its dashboard and go to Overview in the left panel. On the right side, you will see two graphs showing Organic Traffic and Organic Keywords.

When your Organic Keywords are removed from Google, then you can see them here.


The only drawback of this analytics is that no less than 1 month time period can be seen here. A rank drop for 1 month, 6 months, or 1 year is only visible. You cannot customize the dates like Google search console.

The analytics of SEMRUSH is pretty good and it is more accurate than other tools. We recommend their paid version as it is a very reliable SEO tool.

Checklist To Fix The Dramatical Google Ranking Drop

Do not panic.

This is the first thing you need to do when the Google ranking drop dramatically. It can be fixed. Every google rank drop can be fixed with patience and some SEO work.


Yes, Google, like any software company updates its algorithm often. Every update has some new changes which affect a lot of sites. It is always a good practice to keep an eye on Google's blog for any update news:

There are two ways that an algorithm update can affect your site's rankings. First, Google may have introduced a new algorithm (or a big upgrade to an older algorithm). Second, it could be one of the known algorithms' continual refreshes.

Not all Google updates are related to their algorithm. They can also alter the layout of their search engine result pages (SERPs) by including additional features that push your snippet down the page or attract more attention than your snippet.

Penalties Based on Algorithms

Google makes algorithm improvements from time to time, so it's important to keep watch of keyword rankings not just when they happen.

Recent ones (Core Web Vitals, Spam update, Panda, Penguin, and so forth) look for artificial links and poor content quality. Your organic traffic and search engine keyword ranks may suffer as a result of a large drop in your SERPs position.

Solution: Choose articles or copies that are in-depth, well-written, and have a high overall value (Panda). When it comes to unnatural links, the problem is caused by low-quality and spammy backlinks.

Google may also consider the rapid purchase of a large number of links suspicious. Wait for Google to recrawl your site or pages and your SERPs rank performance to improve after replacing low-quality content and eliminating harmful backlinks.

2. Duplicate Content

Duplicate material might be found on a single website or across multiple websites. Google only shows users the canonical version, also known as the master copy or source URL, when two URLs have substantially the same content or lead to the same page.

You tell Google which copies to display in the SEO keyword rankings when you use the canonical tag.

The trouble is, if you don't add the canonical tag to a page URL, Google will display what it considers to be the canonical version of the content. In certain cases, the website appearing in Google's search results isn't what you wanted to rank.

Solution: You have the option of removing the duplicate information. However, you should add the rel=canonical attribute to the of the master copy and duplicate pages if you have multiple URLs, such as for certain items.

In both cases, the canonical tag is utilized as follows:

3. Lack Of High-Quality Backlinks.

Keep an eye on your backlinks. They exist to improve your internet presence.

Backlinks, or links from other websites that point back to your pages, are a crucial Google ranking/ ranking element, according to research. Having a credible site link to your page increases your trustworthiness, which helps Google decide how relevant your website is to a keyword or user inquiry.

Backlinks and external links, in summary, can affect your SERPs ranking. Your search result position is jeopardized if you have no, excessive, or spammy backlinks.

Solution: Tools like Ahrefs, Sitechecker, and SEMrush can help you track keyword ranks and audit your link profile. You can look at the sites that link to your pages, as well as their domain authority and anchor texts.

If a thin link profile is the source of your problem, learn how to strengthen your overall approach or include link-building into your online marketing efforts. Check out our SEO link building service where you can outsource your link building work to our team.

Remember that your link-building game must be fair to avoid the now-real-time Penguin and Core web vitals update in Google. Make careful to just go after links from relevant sites while building links to your site, and keep your anchor text varied.

Additionally, analyze your link profile on a regular basis to discover any suspicious links that come your way.

4. Check Noindex Tags

When you check keyword rankings and discover that some important pages aren't showing up in search results at all, you may have overlooked a “noindex” tag in the pages section.

This meta tag instructs Google or any other search engine web crawler to ignore a page when indexing it. Your pages will not be able to rank in the SERPs until they are crawled and indexed.

Let's have a look at some of the likely causes of this problem first. The “noindex” tag could be introduced to particular pages during development and then accidentally left there when they go live.

Some content management systems (CMS), such as WordPress, also offer a feature that prevents search engines from indexing sensitive information pages.

Solution: Remove the “noindex” tag from affected pages to improve their SEO rankings. Check the Coverage report in Google Search Console to see if the “noindex” problem is there.

If your website is relatively new and you don't have enough Search Console data, try using tools that crawl your site and show you which pages are affected by the Google search ranking issue.

5. The Website's Page Experience (Core Web Vitals)

The Core Web Vitals, which emphasize page load speed, visual stability, and interaction, are part of Google's current set of ranking signals, which include Page Experience.

In June 2021, the new SEO keyword ranking criteria went into effect. Setting Page Experience optimization in motion can take several weeks or more, and it takes about four weeks to see results.

Solution: There's no time to spare if you haven't audited your site or updated your SEO approach. For more information, see our Core Web Vitals SEO In 2021.

6. A Penalty Imposed By Search Engines Manually

When human reviewers at Google find that pages on your site do not comply with Google's webmaster quality requirements, they take manual steps.

The most typical reasons for manual Google penalties are: your site has been hacked; your site contains user-generated spam, unnatural backlinks, thin content, and cloaking; and your site has been hacked.

According to Google, you can learn more about each form of manual action and how to handle it here:

Manual penalties should be checked first if you see a significant reduction in ranks overnight (over 10 positions) for a large number of keywords. To find it go to the Security and Manual Actions > Manual Actions area of your Google Search Console account.

If the site has been hit with a manual penalty, a message will appear in the account, noting that the action was taken manually and explaining why. Google won't be as exact as you'd like, but it will give you a good indication of where to seek the problem.

It also specifies whether the action impacts the entire site or just specific pages or subdomains.


Solution: The first step is to figure out what caused the damage to your website. If there are any on-page concerns, you'll probably be able to figure out what caused them because you were probably aware of the risks when you tried that grey-hat or blackhat trick.

Off-page issues might arise as a result of both algorithmic updates and poor link-building strategies — or from the deliberate actions of someone who wants to undermine your rankings.

To need help with the Off-page or On-page SEO, search for the issue in our blog:, and you should find a solution for it.

7. New Website Launched

When starting a new website some people may be puzzled by search engine keyword ranks or lack an for their brand-new website. It's important to keep in mind that ranking and reaching the top of the SERPs takes time. Allow Google to crawl your website from the minute it goes online.

Consider how elements such as content quality, user experience (UX), security, and even presence on Google My Business (GMB) listings affect when your SEO services kick in. It could take anywhere from a couple of months to a year.

Some pages may climb to the top of the SEO search rankings rapidly, while others may take longer.

Solution: The only solution to this is to register your website in Google Search Console and submit your sitemap. Sitemaps can be given in XML, Text and RSS, mRSS, and Atom 1.0.

From here on, you need to keep patience and wait for Google crawlers to start indexing and ranking your website.

8. Blocking Search Engine Bots

A text file called Robots.txt contains instructions for web crawlers like Googlebot. It either restricts or unrestricted access to your pages. If it contains a rule that prevents Googlebot from crawling specific pages, for example, the search engine will be unable to find those pages. This may have an impact on the ranking and visibility of SERPs.

Solution: Ensure that search engine bots have access to key pages, such as

If you're not sure where to look for robots.txt, here's how to enhance your Google Search ranking: Hire professionals. Because they understand the scope and restrictions of a robots.txt file, this should help you avoid serious technical SEO mistakes.

9. Content Without

This is an important point to be remembered all the time when you write content for your website. You can write a lot of words in a post targeting the main keyword.

But the content of that article is not satisfying the intent of the user's search intent. It means the user didn't find the solution he/she was looking for.

Solution: Write content with a focus on keywords and search intent. A good article gives a complete solution to the user. Write with this intention and it should be good for Google bots.

Many writers always focus on the keywords and forget the user intent. Sometimes the is not just buying but to get information or learn about other user experiences.

One keyword can have many search intents, see your competitors and learn from them. We might think the user wants to buy a product but it might be that the user only wants to seek information.

Learning and writing about the keyword of an article with user search intent is very important. Always remember this point.

10. Hacked Website

Unfortunately, site hacking is a very lucrative industry. Hackers infect websites with dangerous code, spammy content, and links once they've gained access. This is quite damaging to your rankings, so make sure you haven't been hacked.

It's unlikely that your website has been hacked, but if it has, you need to know about it as soon as possible so that you can take steps to reclaim control and restore it to its former state.

Solution: Google looks for harmful code and activities on websites. If they discover that your website has been hacked, they will notify you via Google Search Console. While this check isn't foolproof, it only takes 10 seconds to check Google Search Console to see whether they're aware of a hack, thus we always advise doing so.

Log in to your Google Search Console account. Navigate to Security & Manual Actions > Security Issues. You can see any hacked issues here and rectify them as soon as possible.

Final Words

Google rankings are volatile in nature. They drop and jump up quite often. It is the fun part of SEO I will say.

But if you see Google ranking dropped dramatically, then make sure everything is right in place according to the checklist we wrote above. This is why you have to always keep an eye on Google rankings. Analyzing Google rankings regularly will help you find any drops immediately.

SEO is a long-term game you play with Google and other search engines. So it is always a better choice to hire a team who is well experienced in digital marketing and get you the results. An SEO team is always important in any company to avoid the drastic effects of the drop in Google ranking.

A good SEO team can help you recover and get back on your feet as soon as possible. Our team at UnderWP is having experience for more than a decade now to get proven results. We are always monitoring the rankings of our clients and fix issues like this immediately.

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  • Just-iko avatar Just-iko Thank you very much for answering ☑️ ✨
  • ddev66 avatar ddev66 Put your content in the right HTML tags and Google will show it this way.

    In the picture that you show, the first content is put in a list with bold headings.
    The second content is a FAQ on that page.

    Put in the right HTML tags and Google will pick it up nicely.
  • Just-iko avatar Just-iko Hello, I'm a newbie in this field, any guidance would be appreciated :) some questions please, is there any idea on how to make our website could appears like that in Google search? The one that I marked..
  • ddev66 avatar ddev66 Semrush or Ahrefs will help you for spying competitors.

    I think Semrush has a trial period as well.
  • Aadhi avatar Aadhi Buy semrush, you can buy it at cheap rate by using Group buy method
  • SG.CK avatar SG.CK Any free tool for spy traffic and ranking ?
  • ddev66 avatar ddev66 Search on google “htaccess redirect rules”
    Put them in your website’s htaccess file if you are using Apache
  • BrunoAfonso avatar BrunoAfonso how should I go to solve this issue
  • BrunoAfonso avatar BrunoAfonso Can you explain a little bit more? My website is not wordpress, I use amazon web services
  • ddev66 avatar ddev66 You can make a 301 redirect to the correct page on your website.
    If you are using Wordpress then SEO plugins like rank math have this feature.
    If you don’t want to use SEO plugins then there are many good redirect plugins in the Wordpress repository.
    And if you are not using Wordpress then .htaccess file is your friend.
  • BrunoAfonso avatar BrunoAfonso For example, is this image, the second link "THU Main Event" goes to a different page that it's supposed to. How do I fix this.
  • BrunoAfonso avatar BrunoAfonso So I have a website and when you search for it, one of the hyperlinks that google provides goes to the wrong page, is there a specific way for me to change that?
  • ddev66 avatar ddev66 Need more explanation
  • BrunoAfonso avatar BrunoAfonso Hello people, does anyone know how to fix a hyperlink within a google search?
  • ddev66 avatar ddev66 Semrush shows you all the links that it considers as toxic in its domain overview dashboard. You can then use these website list to disavow in GSC.
  • rrakesharmaa avatar rrakesharmaa I want to remove high spam backlinks via Disavow tool. So i need these links.
  • ddev66 avatar ddev66 extract high spam score backlinks.
    This is little confusing for me to understand

    Do you want to remove high spam backlinks to your website or do you want to receive backlinks from websites that have a high spam score?
  • yaswanth avatar yaswanth Now I use the Search console live URL inspector. It shows the page source and screenshot with an error(If any).
    Result: The page is not mobile friendly in the screenshot. All the element's styles are broken.

    Now, I feel like, " What the hell is happening in rich result tester? The google bot shows everything is ok, and in the search console, this is happening."

    # Problem Digging Stage final stage - Solving the problem
    The easiest way to solve the problem is to compare the thing and find the difference.
    Is rich results tester a google bot? Yes!
    Is it owned by google? Yes!
    Is it have any link with the official search console crawler? No!

    Now, What is the difference between 2 crawlers?
    Their IPs are different. They work differently.

    Summary: Google bot (Offical bot) is not able to crawl all elements in the webpage. It is not able to read all styling files. All other bots(services that use crawl as Google Bot) can view/crawl the page.

    List of official google bot IPs:

    Solution: Rather than digging into all files, we changed the hosting server located in the exact location.

    Thank you for reading this article. It takes a few mins to read this article, but It took hours to find the correct problem with a solution. If you find this article valuable, give it a like and if you have any questions, feel free to ask them.
  • yaswanth avatar yaswanth Solving Critical Indexing Problem (CASE STUDY)

    Last week I received a message from a friend he is requesting me to help him index a page of his website. I said, " Wait, sometime google will index automatically" Then he said he was getting problem with his homepage. So, I started digging. First, I want to find the problem. Then all other things were easy.

    # Problem Digging Stage 1 - Analyze the top layers
    Checking the basic things
    1) No Index tags
    2) Canonical tags
    3) Website page Age

    Result: Nothing Found

    # Problem Digging Stage 2 - Getting Deeper
    1) Checking status codes (If there is any redirects, 404 error, or soft 404 errors)
    2) Using an SEO browser to check the web page accessibility
    3) Trying with different user agents

    Result: Nothing Found

    # Problem Digging Stage 3 - Analyzing and
    comparing past and current stages of webpage
    1) Checking the Wayback machine for any spam content history
    2) Checking the search console for errors
    3) Other page's indexability

    Result: I got some clue. Search console shows "Page is not mobile friendly."

    # Problem Digging Stage 4 -Finding the reason for the search console error.
    When I checked the web page with SEO Browser, the page was mobile friendly, and I also tried "crawl as Googlebot." Everything looks good. Then where is the problem?

    One thing was confirmed google is not able to view the webpage clearly. And all other bots are not getting any problems.

    So, I decided to use only google properties in the further process (Because only the google bot gets stuck).
    I selected three tools to process further.
    1) Google page speed insights
    2) Google rich results tester
    3) Search console Live URL inspector

    First, I used page speed insights to check If the google bot can crawl/view the page or not(If there are any issues in crawling, then the tool returns a lighthouse error)
    Result: everything is ok

    Second I used Google rich results tester. It provides the page source and screenshot of the webpage.
    Result: everything is ok
  • achann avatar achann Backlink actually link that provided outside web, so if you use instagram and insert your web link that still counted as backlink.
  • achann avatar achann If you want to be free, why not using mailchimp for email blast. Or maybe you can use whatsender for whatsapp blast, there is nulled version I think.
  • achann avatar achann Um.. Maybe you can use whatsapp blast and give link? Or maybe you can use email marketing and give link to your web?
  • rrakesharmaa avatar rrakesharmaa How can I extract high spam score backlinks for my website? Is there any free tool that provides all high spam score sites HELP ME PLEASE 🙂
  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this:

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • Deleted User avatar Deleted User trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@456226577798135808> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as `````` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here

3 Responses

  1. Content quality is the most important factor for most websites. This is why many websites get affected with the Google algorithm updates. E-A-T is the most important factor every webmaster should think about.
    As long as your website is providing good content and you aim to get EAT for your website, I think there is nothing to be worried about when Google core updates happen.

  2. Keeping an eye on website analytics will tell you if your website server goes down or any errors on the website.
    When the website goes down, it affects the rankings too. Also the website speed.

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