google news publisher platform

Add Your Website To Google News And Google Discover In 2022

Table of Contents

Google News platform called Publisher Center is open to all the websites that have a news category on their website. Adding your website to this platform can get your content to reach a wider audience on Google.

Google News is the categorization of news articles from various website sources in results. Google has a separate tab for it called News in the search results.

The News tab in Google search results gathers most of the news related to the search from various websites. The preference is given to those websites that have added themselves in the Publisher Center and updating their website regularly with unique news content.

This means if you have a website where you have a section of News related to your niche, then it is a good option to add the website to the center.

Add Your Website To Google News

Another major benefit of adding your website to a Google news publisher center is to get the chance of featuring your website in Google Discover.

Google Discover is the default homepage article you see on an Android phone when you use the Google search. Also shows up in the Google Chrome browser on Android and Apple's IOS.

With the increase of mobile users exponentially every year, Google discover has gained wide adaptability among Android mobile users. It gets huge traffic to the website featured in their feed.

Up until December 2019, website owners had to submit their websites manually to the Google publisher centre. A manual review was performed and then approved by the Google team.

Later Google removed this process and said that there was no need to submit websites now.


But still, the publisher centre was open for websites that want to submit a request manually.

So why should I submit to the Google News publisher center?

Yes, if you want the website to be quickly added and considered for Google news.

When the website is added to the publisher centre for news listing, it also helps Google spiders to understand better about your website. So it can also help in ranking on organic search results too.

In early 2020, we observed websites that were being added into the Google News publisher center were given preference over the others. And they also started getting more featured in Google Discover as well.

So we decided to add our website UnderWP and the blog section to the Google publisher centre and test.

Steps For Adding Website To Google News Publisher Center

Adding a website to Google's Publisher Center is straightforward. But there are a few steps where you can face a problem.

This is why we have written this guide to quickly get the website approved for Google News.

Step 1: Go to Publisher Center.

Sign in with your Google account. Use the same account that is used for where your website is already added.

It is not important to have Google search central enabled for your website but it will help get verified faster in the publisher center.

Step 2: Add Publication

Once logged in to the publisher dashboard, on the left side you should see “+ Add Publication“. Press this button.


Basic information about the website is to be filled up on the next page.


Always press the save button on the top right corner of the screen.

Once the basic information is filled up, press the Next save button. You will see the Visual styles page.


Upload your square logo. Minimum of 512 px X 512 px and maximum of 1000 px X 1000 px. This is mandatory to upload the logo.

A rectangular website logo can also be uploaded. Better to upload it as well. Recommended by Google also.

Press the Done button after filling up all the details and logos of the website.

Once the basic website details are added, the Publisher dashboard will look like this.


Now you will see the website details but the Google News tab will show as NOT STARTED.

Step 3: Fill The Google News Details.

After completing Step 2, you will see the Google News tab as not started. Click on this tab.


You will see that Google News information is not filled up. Click on the Edit button.


In the next step, fill in the description of your website. Select the appropriate category and other details. Press the Next button at the bottom of the Google news general information.


The next page is about the Content settings. Add the website location and other details.


An important point to be noted here. Add feed for your website. Do not add any other kinds of URLs here.

Because adding any other kind of web URL creates a problem in the next step where the Google publisher system tries to fetch the information from a web URL.

This is also because the Google publisher centre was first designed to accept only feed URLs. Later a redesign of their system got other features like web URL.

Once the feed URL is added and other details on the Content Settings page of the publisher dashboard, press the Next button.


First, press the Review link beside the line that says “Please review our terms of service“. This will open a popup with the terms of service of the Google news publisher centre. Fill in all the details and press the accept button.

Then press another Review link remaining on this page. This will redirect you back to the Content settings page.


Here press the Refresh link. After a few minutes, you should see the Articles dropdown in the same line of the Refresh link.

You should now be able to see the articles from your WordPress website's feed here.

In some cases, the Google publisher centre will refresh slowly and might not show the articles. But this is ok. Press the Next button here.


You will see that a Publish button will get activated in the Google News app publishing status block.

This is good news that your website is now ready to be submitted for manual approval. Press the Publish button and you will see this popup.


The final news publisher centre popup says that it will take 2 – 4 weeks until the website is approved and goes live on Google news. We have found that sometimes it takes longer and sometimes it takes less than the specified time.

Press Got it and you will be redirected to the main dashboard of the publisher center.


Noe the Google News tab will say as IN REVIEW.

When you press the Home link in the left column of Publisher Center, the dashboard will look like this now.




Sometimes, the Google publisher dashboard takes time to get your website's feed content for the news category. So press the Reload button as shown in the above image.

Clicking on the Reload link will redirect you to the Content settings page again where you input the feed URL in the earlier steps. Press the Next button again on this page. This has to be done a few times if the Publish button does not get activated.

Google News in Google Search Console

In step 1 of this guide, we recommend you add your WordPress website to the Google search console. Because then you can track your Google news website performance.


As you can see, once the website is approved in the Google publisher centre, a new category will show up in the Google search console. This is very helpful to track the clicks and impressions of your Google news website.

The Google News category in the Google search console will only show up after a few days or a month of approval in the publisher centre.

Once your website got successfully approved by the Google News team, make sure you follow the best practices to stay on top of the results.

  • Regular content creation is important. Consistently posting unique news content will play an important role in featuring your website on both Google News and Google Discover.
  • Read and follow the policies laid by Google. It clearly states the importance of good content writing, readability, authors, and other news guidelines.
  • Follow the E-A-T principle throughout your website.
  • and website speed should be of top priority and be ready for a huge influx of traffic from time to time.

Following the best practices laid by Google helps your rank top in Google news. These guidelines are the basic structure for news and magazine websites.

Final Words

get huge traffic when featured on search results and Google Discover. This is why it is important to be added to the Google News publisher center.

It will also help understand your website better and categorize it accordingly. Which will then help improve the rankings of your website in a better way.

We recommend you to add your website to the Google publisher center if it is about the news, magazine or has a section of news related to your niche. This will help in improving the rankings of your website and also help you in naturally.

Many other websites can quote or use your content and link back to your website because your website offers news regularly and has unique content.

Comment below if you like this post. Share it with your friends to keep us motivated to write more posts like this.

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  • Just-iko avatar Just-iko Thank you very much for answering ☑️ ✨
  • ddev66 avatar ddev66 Put your content in the right HTML tags and Google will show it this way.

    In the picture that you show, the first content is put in a list with bold headings.
    The second content is a FAQ on that page.

    Put in the right HTML tags and Google will pick it up nicely.
  • Just-iko avatar Just-iko Hello, I'm a newbie in this field, any guidance would be appreciated :) some questions please, is there any idea on how to make our website could appears like that in Google search? The one that I marked..
  • ddev66 avatar ddev66 Semrush or Ahrefs will help you for spying competitors.

    I think Semrush has a trial period as well.
  • Aadhi avatar Aadhi Buy semrush, you can buy it at cheap rate by using Group buy method
  • SG.CK avatar SG.CK Any free tool for spy traffic and ranking ?
  • ddev66 avatar ddev66 Search on google “htaccess redirect rules”
    Put them in your website’s htaccess file if you are using Apache
  • BrunoAfonso avatar BrunoAfonso how should I go to solve this issue
  • BrunoAfonso avatar BrunoAfonso Can you explain a little bit more? My website is not wordpress, I use amazon web services
  • ddev66 avatar ddev66 You can make a 301 redirect to the correct page on your website.
    If you are using Wordpress then SEO plugins like rank math have this feature.
    If you don’t want to use SEO plugins then there are many good redirect plugins in the Wordpress repository.
    And if you are not using Wordpress then .htaccess file is your friend.
  • BrunoAfonso avatar BrunoAfonso For example, is this image, the second link "THU Main Event" goes to a different page that it's supposed to. How do I fix this.
  • BrunoAfonso avatar BrunoAfonso So I have a website and when you search for it, one of the hyperlinks that google provides goes to the wrong page, is there a specific way for me to change that?
  • ddev66 avatar ddev66 Need more explanation
  • BrunoAfonso avatar BrunoAfonso Hello people, does anyone know how to fix a hyperlink within a google search?
  • ddev66 avatar ddev66 Semrush shows you all the links that it considers as toxic in its domain overview dashboard. You can then use these website list to disavow in GSC.
  • rrakesharmaa avatar rrakesharmaa I want to remove high spam backlinks via Disavow tool. So i need these links.
  • ddev66 avatar ddev66 extract high spam score backlinks.
    This is little confusing for me to understand

    Do you want to remove high spam backlinks to your website or do you want to receive backlinks from websites that have a high spam score?
  • yaswanth avatar yaswanth Now I use the Search console live URL inspector. It shows the page source and screenshot with an error(If any).
    Result: The page is not mobile friendly in the screenshot. All the element's styles are broken.

    Now, I feel like, " What the hell is happening in rich result tester? The google bot shows everything is ok, and in the search console, this is happening."

    # Problem Digging Stage final stage - Solving the problem
    The easiest way to solve the problem is to compare the thing and find the difference.
    Is rich results tester a google bot? Yes!
    Is it owned by google? Yes!
    Is it have any link with the official search console crawler? No!

    Now, What is the difference between 2 crawlers?
    Their IPs are different. They work differently.

    Summary: Google bot (Offical bot) is not able to crawl all elements in the webpage. It is not able to read all styling files. All other bots(services that use crawl as Google Bot) can view/crawl the page.

    List of official google bot IPs:

    Solution: Rather than digging into all files, we changed the hosting server located in the exact location.

    Thank you for reading this article. It takes a few mins to read this article, but It took hours to find the correct problem with a solution. If you find this article valuable, give it a like and if you have any questions, feel free to ask them.
  • yaswanth avatar yaswanth Solving Critical Indexing Problem (CASE STUDY)

    Last week I received a message from a friend he is requesting me to help him index a page of his website. I said, " Wait, sometime google will index automatically" Then he said he was getting problem with his homepage. So, I started digging. First, I want to find the problem. Then all other things were easy.

    # Problem Digging Stage 1 - Analyze the top layers
    Checking the basic things
    1) No Index tags
    2) Canonical tags
    3) Website page Age

    Result: Nothing Found

    # Problem Digging Stage 2 - Getting Deeper
    1) Checking status codes (If there is any redirects, 404 error, or soft 404 errors)
    2) Using an SEO browser to check the web page accessibility
    3) Trying with different user agents

    Result: Nothing Found

    # Problem Digging Stage 3 - Analyzing and
    comparing past and current stages of webpage
    1) Checking the Wayback machine for any spam content history
    2) Checking the search console for errors
    3) Other page's indexability

    Result: I got some clue. Search console shows "Page is not mobile friendly."

    # Problem Digging Stage 4 -Finding the reason for the search console error.
    When I checked the web page with SEO Browser, the page was mobile friendly, and I also tried "crawl as Googlebot." Everything looks good. Then where is the problem?

    One thing was confirmed google is not able to view the webpage clearly. And all other bots are not getting any problems.

    So, I decided to use only google properties in the further process (Because only the google bot gets stuck).
    I selected three tools to process further.
    1) Google page speed insights
    2) Google rich results tester
    3) Search console Live URL inspector

    First, I used page speed insights to check If the google bot can crawl/view the page or not(If there are any issues in crawling, then the tool returns a lighthouse error)
    Result: everything is ok

    Second I used Google rich results tester. It provides the page source and screenshot of the webpage.
    Result: everything is ok
  • achann avatar achann Backlink actually link that provided outside web, so if you use instagram and insert your web link that still counted as backlink.
  • achann avatar achann If you want to be free, why not using mailchimp for email blast. Or maybe you can use whatsender for whatsapp blast, there is nulled version I think.
  • achann avatar achann Um.. Maybe you can use whatsapp blast and give link? Or maybe you can use email marketing and give link to your web?
  • rrakesharmaa avatar rrakesharmaa How can I extract high spam score backlinks for my website? Is there any free tool that provides all high spam score sites HELP ME PLEASE 🙂
  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this:

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • Deleted User avatar Deleted User trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@456226577798135808> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as `````` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here

One Response

  1. Never knew that it is free to add a website to Google News centre. I see that you have added your website to Google News to write this post. Has it been approved yet?

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