Link building is an incredibly powerful marketing tool. Link building involves acquiring links to help drive traffic to your website.
There are different kinds of links, and over the years it has become much harder to achieve natural backlinks through SEO tactics. So you need to look for other ways that can help you gain those juicy backlinks that will help you rank better on Google.
These link building strategies are discussed below.
When it comes to link building, there are different ways to go about it, and which ones get the most results will vary depending on the industry you’re in.
You can’t buy your way to the top with links anymore, so you need to focus on creating great content that people want to link to.
They’re not only a great resource for SEO tips, but they also provide detailed information about how to implement SEO tactics (including backlinks) into your website.
SEO is an ongoing process that requires patience.
Getting backlinks is a long-term strategy and you need to be prepared for that from the start.
Once you’ve built up your website, you need to continually work on content and making sure that people know about it.
It can be frustrating when you start a website because it’s very easy to lose momentum if you don’t have any visitors at all. Don’t give up though! Success will come if you keep working at it.
Types of Link Building
In my opinion, the best part about using link building tactics is that they actually work.
This means that, no matter what type of niche or industry you're in, you will always find some link opportunities that are low cost. With a little bit of effort, you can start boosting your rankings and driving traffic instantly.
A vast majority of links are created online without anyone asking for them.
They form a crucial basis for the web and connect websites together, so they are usually created because someone wants to be helpful and link to something that someone should look at.
The best website to get your business and content noticed is by HARO.
HARO is an internet platform that connects journalists with experts who can provide information and insight for their content.
Broken Link Building
Broken link building is one of the most efficient tactics for creating sustainable links to your site.
What is broken link building? The focus of broken link building is to discover broken links on other people's sites and then reach out to those site owners asking if they will replace the broken link with a working link to your content.
Broken link building is a powerful method used to increase search traffic by creating incoming links to a website.
It works by first discovering broken links on other websites and then reaching out to those site owners asking if they will replace the broken link with a working link to your content.
While these two types of link building are more advanced kind of techniques, we have discussed the basic type of link building in our recent article here: https://underwp.com/ultimate-guide-to-link-building-for-seo/
If you want to become a search engine optimization expert in 2022, there are two things you need to know: One, SEO is still important; Two, it’s evolving.
You may have heard about Google Panda and Penguin but what are those?
Unfortunately, Google will now penalize websites that use spammy or blackhat link building tactics and make it more difficult to rank for websites that do it heavily.
How do you know if a link is spammy?
Most of the spammy backlinking websites have a high number of outbound links. They link out to many websites from the same page or website.
However, there are still some instances where you can get these types of links from websites that aren't trying to manipulate search engines for rankings.
For example, Wikipedia allows anyone to add links as long as they follow their guidelines.
Here's how the Wikipedia website explains it: “When you add information to Wikipedia, everyone can see it. Every time someone views Wikipedia pages (more than 5 billion times per month, according to June 2021 statistics), they see a summary list of all the links added by the last person who edited those pages.”
This is one way that the Wikipedia community builds quality links and creates what the website calls “external links.”
“External links” are links that go outside of Wikipedia to other websites or resources.
Most of us think of these kinds of links as being bad since they could potentially be manipulated by people who don't want to help users improve their content but rather try to manipulate search engines for rankings by buying paid blackaht services or using automated software tools.
However, while some external links are manipulative and don't help users, there are still benefits in using them.
First and foremost, external links help build credibility for your website.
Second, the website authority of Wikipedia surpasses its spam score. It is one of the oldest and most trusted websites among many users.
This is well known to Google spider bots. And they still value the links placed on Wikipedia pages.
Third, It is not easy to manipulate external links on Wikipedia. Their editorial team is quite strong and easily senses spam.
But Wikipedia here we discussed as just an example.
Backlink Profile Check
Getting external links related to your website niche is beneficial.
Since external links lead to other websites, people reading your content will learn more about your business or organization as well as discover new sources of information that they might not have found on their own.
Also, when you create your content, you'll need to cite sources and include relevant links back to other sites. The more relevant external links you have on your page, the more credible your content appears to people reading it.
You should always do backlink profile research with the use of Free tools like Ahrefs backlink checker and then decide the spam level of a website.
Here is an example of a website backlink profile I did on Semrush's backlink checker tool that showed foreign language backlinks completely unrelated to the website that I was checking for.
As you can see, there are some spammy looking backlinks for this URL. These URL's are in a different language than the website's language.
Also check the anchor text used in backlinking to the website. It is a spammy keyword used only to increase the backlink numbers for the website profile and manipulate the Semrush website authority score.
When you see the overall Semrush profile, it looks like this.
As you can see, if you give an overview look it all looks good and perfectly normal. But when you dig into its details, the reality shows up. Like they say, the devil is in the details!
You do not want to get a backlink from a website that has this kind of backlink profile.
Many of the low quality backlinks are generated from websites like this. Avoiding these type of link building services is suggested.
The Best Ways To Build Quality Links
So what's the best way to build high-quality links?
Here are seven proven link strategies that will help you get more traffic and improve your search engine rankings in 2022 and beyond:
- Offer Something Useful
- Create A Great Resource
- Share Your Work
- Comment On Other People's Websites
- Write Articles
- Get Reviews
- Ask For Help
How does giving value away contribute to your success?
Google is increasingly rewarding websites that share useful information with higher rankings.
According to Backlinko, one of the most important factors that Google looks at when ranking websites is the number of unique websites linking to yours.
If you offer a valuable product or service, you should naturally attract plenty of customers (and potential customers).
However, if you don't have any customers yet, how can you get people to link back to your website?
Fortunately, there are many ways you can create great resources that will encourage people from around the web to link back to you and give your site a boost in search engine rankings.
Here are some simple ways you can get started today:
- Create A Blog
- Share A Great Article
- Write An eBook
- Offer Free Resources
- Help With A Cause As A Business
- Provide Live Support
- Give Away A Product
Different Types Of Link Building Techniques
Link building is the most important ranking signal. If you focus on quality backlinks, you can improve your domain authority and increase traffic significantly.
Today I will write a different way than other articles for link building your website. These 5 steps are time consuming and takes more time to build high quality backlinks but believe me its totally worth it.
Social Media Sharing
So how does sharing content on social networks help with high-quality link building?
One of the biggest mistakes businesses make when building links is using automated software tools.
Although these tools can be helpful, they can also cause big problems with search engines like Google if they aren't used properly. These tools make it easy for people who don't know anything about search engine optimization (SEO) to buy paid links or scrape the data from hundreds of websites without permission.
Not only is this bad for search engine rankings, but it's also bad for business.
After all, how can potential customers trust a business whose website and online presence is run by an automated software tool?
When it comes to building links the right way, consistency is key.
You should never create fake social profiles in order to post spammy content on Facebook or Twitter. Instead, you should focus on providing valuable resources and engaging with other business owners online.
This ensures that each time someone shares your content on social media or gives your page a positive review online, they will be doing it because they like your product or service and want others to hear about it.
For example, if you sell a high-quality hair straightener, you might consider writing a guide that explains how to use a hair straightener for the first time.
In addition to sharing links to this guide on your blog and social media accounts, you could also provide a downloadable version for free on your website.
While you're doing this, you might also ask your customers to review your hair straightener on Amazon or give the free download a positive rating once they've had a chance to use it.
The more people who review your guide/product/service positively, the better. You can then use those reviews in the future on your landing page to convince people that they should purchase the product or hire your services.
Write A Blog
There are many advantages to blogging on a regular basis. One of the main reasons why blogging is beneficial is because it helps readers engage with your content through comments and reviews.
Building strong relationships with other bloggers is another reason to blog. It lets you meet new contacts, network with other influencers, promote your own brand, and even receive guest posts from other talented professionals.
Creating a blog also makes it easy for people to follow you on social media, which can lead to a ton of targeted traffic.
Once you've started posting quality content on a regular basis, you can start getting more followers by joining Facebook groups that are related to your industry and sharing your blog posts with the group members.
For example, if you own an ecommerce store that sells handmade accessories, you might join Facebook groups that are comprised of women who wear accessories on a regular basis and share your best blog posts with them often (if there aren't any groups specifically for this purpose already).
This will help drive targeted traffic back to your site so that you can generate more leads and sales!
Create engaging content for your email list.
Email marketing is another great way to build relationships with prospective customers and increase brand awareness. To effectively market your business with email marketing, you first need an email list (also known as a subscriber list).
First, make sure your website has a signup form that allows users to subscribe to your list. You can also use pop-up forms and newsletter footers to increase subscribers.
Next, start posting useful content in addition to promotional material on social media (such as Facebook and Instagram) that encourages potential customers to sign up for your list.
Then, make sure that you always write valuable content that people will actually want to read.
If they don't enjoy your emails and find them useful, they won't bother signing up for them anymore and unsubscribing will become a real possibility. So, make sure that every article you write relates directly to your business.
For example, if you sell organic dog food online but have no expertise in pet behavior issues or health problems related to canine food or products, avoid writing about those topics in your marketing emails.
Instead, offer tips on feeding dogs healthy diets or writing articles about common behavioral issues that many pet parents struggle with when it comes time to train their dogs. Provide something of value before asking for anything in return.
Once people start subscribing to your list, you want to give them valuable content that will help them solve some of their biggest problems related to what it is that you do.
That way, when you ask them to share information about themselves so that you can send them more information (such as an ebook or discount coupon), they'll be more likely to do it.
In addition, provide incentives in exchange for the customer's email address (such as coupons for future purchases or free shipping or ebook guide) when asking for their personal data on your website. This will motivate people who are on the fence about subscribing.
Create effective landing pages
A landing page is a web page that contains all of the information someone needs to know about the product or service you're offering.
This page should include all of the information a person looking for the product or service would need in order to make a purchasing decision.
A good way to improve landing pages is by getting rid of any unnecessary information and focusing solely on the benefits of purchasing your product or service and why it's different from other similar products on the market.
For instance, if you're selling organic dog food, your landing page should include the benefits of buying organic dog food from you (such as higher quality ingredients) rather than buying from a cheaper brand at their local grocery store (such as lower price).
Also, don't forget to add social proof elements such as customer reviews and testimonials from other happy customers who have purchased from you in the past.
This will reinforce what your potential customers already know about your business (that you're trustworthy and provide a good customer experience) and encourage them to purchase from you instead of going with another company selling similar products online.
Offer customer service
In addition to having high-quality products and a great brand image, it's also important that you provide great customer service once people have purchased from you.
Most customers expect this level of service these days , especially since most companies offer some type of online support system to help customers find answers to common questions when they need them most.
For instance, if your company sells dog collars, offer live chat support (so that customers can get answers quickly). You could also offer video tutorials or downloadable ebooks to help customers figure out how to use your product or service properly.
This type of customer service is going to be a huge differentiator for your business in 2022 compared to others in your industry who don't offer these same types of services.
As for social media, make sure you're responding to all social media questions and comments.
If someone asks a question and receives an answer within 24 hours, that means they were probably on the fence about purchasing from you in the first place but decided against it because they weren't getting any support from your business – and that's something no one wants to deal with when shopping online these days.
If you're looking for new strategies to help improve conversions on your website this year, implementing these five tips should help get you started. This is a complete cycle of caring about your target audience.
Once you complete the cycle, it will help you generate organic backlinks that will be of very high quality and also bring you sales for long term. This is not just backlink success but a recipe for the complete business success.
Start by optimizing your website's landing pages so that they're targeted, persuasive, and easy to understand.
Next, make sure you're providing top-notch customer service online so that buyers know they can reach out at any time if they have questions or concerns about a certain product or service.
Use social media to interact with existing customers regularly and encourage them to share their positive experiences with your business online as well.
Lastly, make sure your online marketing campaigns are focused on generating quality leads that will eventually become loyal customers who are likely to purchase from you again in the future.