via https://youtu.be/YhI_I_PK5Gs
Search Engine Optimization (SEO)
Technical SEO. A phrase of a few words that have been used to cause fear in the hearts of SEOs and non-SEO-focused marketers. It is logical. With subdomains robots.txt documents, budgets for crawls schema.org marking up, as well as all other aspects typically managed by web developers it can be