Multiple SEO Campaigns

Multiple SEO Campaigns. Helpful or Not?

Table of Contents

Any digital marketing strategy must include (SEO). It is the science and art of improving a website's search engine page rankings, increasing exposure, and generating more leads for a business or organization. A successful SEO campaign aimed at search engines like , Bing, and Yahoo will generate compelling on-page content, attract backlinks, enhance the site's architecture and underlying code, and increase organic traffic.

SEO Campaign

An SEO campaign is a coordinated attempt to boost the rankings of a page or website. It's usually a long-term project with a variety of components, including keyword research, site audits, SEO analysis, on-page optimization, , and so on.

Whether you're a solo entrepreneur or a digital marketer for a large multinational corporation, a well-executed SEO campaign can support any form of brand or company.

A Good SEO Campaign

A good and results higher search engine rankings. It includes:

Keyword research: When it comes to specific pages, you can recognize both primary and secondary keywords.

High-quality content: Once you've chosen the right keywords, you'll need to come up with interesting content that will captivate people's attention and drive traffic. Visitors to your site may be frustrated if the content does not fit with the keywords you've selected, and they may not translate to sales.

On-page SEO optimization: This method improves the readability of internal elements of web pages so that search engines can crawl them more easily. Title tags, meta descriptions, H1 tags, keyword density, and several other elements can be used.

Using a Site : You can see all of the problems that your domain is currently experiencing, such as broken links, photos without alt attributes, and more, to help you decide what to prioritize during your SEO campaign.

Competitor analysis: A good place to start when planning your is to look at what is and isn't working for a competitor. For up to three competing URLs, Domain Overview tools like SEMRush provides scores for site authority, organic search, paid search, backlinks, display ads, and traffic engagement.

Quality Backlinks: While having a large number of backlinks from other websites can help improve page rankings, the consistency of the links from reputable sites is more critical. You don't want to include links from places that are just trying to improve their ranking by spamming you.

Social media engagement: Using different social media platforms to share content will help increase traffic to your site and improve page ranking. You should monitor your social media platforms to see how well your target audience interacts.

Multiple SEO Campaigns

Now that we understand SEO campaigns, lets see what are multiple SEO campaigns.

Multiple SEO campaigns are SEO campaigns that are devised in multiple ways for targeting a website or a page with different SEO campaigns. This is an advanced digital marketing strategy customized to suit websites that need more work and expertise than usual. Websites that are targeting high-traffic competitive keywords will require to design this SEO strategy to get good results.

Multiple SEO campaigns can be again divided in two parts.

Single Page Multiple SEO Campaigns

Single page multiple SEO campaigns is the SEO strategy where you try to target one main keyword and three other related LSI (Latent Semantic Indexing) keywords. Sounds simple? It's not.

This type of SEO strategy is a risky strategy for websites or SEO specialists if they don't know what they are doing. Because if not properly planned and organized, this can hurt your page SEO negatively and in some cases blow your page out of the search engine results. Scary huh!

Benefits of Single Page Multiple SEO Campaigns

  • Higher Search Engine Traffic: Results of this type of campaign can be very nice and result in high traffic to your website. Your webpage will start to rank for multiple keywords like an authoritative webpage.
  • Authority Page: Your webpage will now start to gain authority ranks in the eyes of search engines. This increases the URL rating (UR) and Trust Flow (TF) of the webpage.

Negative Effects of Single Page Multiple SEO Campaigns

  • Decrease Search Engine Traffic: As I said earlier, if these kinds of campaigns are not designed properly with high precision, they can work in a negative way and result in a decrease in search engine rankings.
  • Google Penalty: If you haven't heard about it then it is a good thing. Because it is true that Google penalizes websites or web pages if it finds doing something fishy or unethical. Yes, this can also be considered unethical in the eyes of the as it might create confusion for the Google algorithm to place the webpage in the right search engine position.
  • Kicked out of Search Engine Results: Yes, this happens too. Google's penalty can still be fixed if given a proper time and strategy to the webpage but kicked out of the search engine results is a bad sign for any webpage and can affect the other web page rankings for your website.

Building A Single Page Multiple SEO Campaigns

Now that we have established the merits and demerits of this campaign, I am going to write the initial steps we do at UnderWP for a single-page multiple SEO campaign. Assuming that the page is already built up with a single main keyword.

Step 1: Finding relevant LSI keywords

The first step to find LSI keywords for your target keywords is to search google for relevant questions around the main keyword. with question format are a good place to start because they often show feature snippets on the search results page itself.

Featured snippets are small boxes that appear at the top of search results and typically contain one- or two-sentence responses or a list. When featured snippets are shown recently, there is always another box nearby that says “People also ask” This second box helps you to examine the search algorithm's reasoning. It displays what the search engine considers to be related topics.

FEATURED-SNIPPETS
featured-snippets

Step 2: Select most relevant question for your main keyword

Consider the original “People also ask” suggestions. They're usually different variations of your question, with slightly different search purposes. Choose the one that best matches your target user's search purpose. So, what happens next? At the bottom of the list, a new set of three “People also ask” suggestions will appear, all of which are related to the first choice you selected. This is why I call them “choose your own content adventure” packets. You delve deeper into the topic identified by the search engine with each pick.

MULTIPLE-SEO-CAMPAIGNS-GOOGLE

Step 3: Low-featured snippets can give you ideas

Any suggestion from the “People also ask” section is a featured snippet. Keep an eye out for featured snippets that aren't especially helpful as you dive deeper into the subject by picking one “People also ask” after another. This is a search engine that is attempting to produce a simple answer to a question but failing miserably. This is a fantastic opportunity. Keep a list of the ones you believe could be improved. The Featured Snippet in the following example is provided by an article that does not fully answer the question for the end-user.

LSI-KEYWORDS-RESEARCH
lsi-keywords-research

Step 4: Collect and Analyze Keywords

Once you feel that you have seen enough “people also ask” type of questions, note down the important keywords which can be useful for your visitors. These keywords have to be related to your topic and add more value to your content.

With these collected keywords put them inside your favorite keyword research tool and check their metrics. Keywords should be selected with difficulties less than the main keyword of the page. This is an important point to be remembered while selecting the keywords. Selecting LSI keywords with a higher difficulty than the main keyword of the page can hurt the web page SEO as it would require more SEO efforts for LSI keywords than the main keyword.

Step 5: Apply the keywords

Now apply these LSI keywords of your main keyword in the content of the page. Based on the content length and number of times the main keyword used on the page, place the LSI keyword a few times lesser than the main keyword. Putting in the subheadings also helps. Image alt tags are also a good place to put LSI keywords.

Step 6: Muliple SEO Campaigns

This is another very important step to be done carefully after the keyword selection. Assuming that there is already an SEO campaign in place for this page for its main keyword, you should start with a much smaller campaign for LSI keywords.

As I suggested to start with 3 LSI keywords at the beginning of this post, start 3 small SEO campaigns for these LSI keywords. Try posting articles or informative content with LSI keywords on your social media pages and link back to this page. Based on the niche and content size of the page a small SEO campaign can be designed.

Multi-page Multiple SEO Campaigns

Multi-page multiple SEO campaigns is an SEO campaign where you place different kinds of strategies for different parts of your website targeting different keywords for every page of your website. Easy to understand? Yes, it is.

This strategy is used by many websites with huge content or products. Websites like Amazon, Wikipedia can be the best examples of this. You get to see their website pages for different types of keywords. Every product page or informational page is ranked for a specific keyword targeted for that product/page.

Benefits of Multi-page Multiple SEO Campaigns

  • High Authority: Your website will get a huge boost in search engines as they will start to get more authority over other websites.
  • Easy To Rank: Adding good and related content will get you easy and fast rankings once the website is recognized as an authority website by the search engines.
  • Huge Traffic Flow: Multiple page ranking in the search engine will give you multiple sources of traffic for your website. This will increase the influx flow of traffic.

Negative Effects of Multi-page Multiple SEO Campaigns

  • Time Consuming: Although the results and benefits of this kind of campaign are lucrative, it takes a lot of time to build a website ranking authoritatively for search engines.
  • High Price: Huge amount of money has to be input into this kind of campaign before you see anything good out of it. It is definitely not pocket-friendly.
  • Google Penalty: Yes, it is also possible to get Google penalties with these kinds of campaigns. Say how? If the SEO campaign is targeting something which the visitors do not find useful, it starts to work negatively for your website. And imagine multiple SEO campaigns targeting multiple pages of your website which doesn't help your visitors create a bad impression for Google algorithms and results in a temporary or permanent penalty.

Building Multi-page Multiple SEO Campaigns

A Multi-page Multiple SEO campaign is almost the same as a regular SEO campaign you do for a website. I have already written about it at the beginning of this post about the regular SEO campaign steps.

Target one main keyword for each page of the website. Make an SEO campaign for every page for this keyword. Start driving search engine traffic to it. Do this for multiple pages of your website and you get Multi-page Multiple SEO campaigns for it.

This kind of SEO campaign is a less risky and go-to choice for a new website or established websites as well. The chances of risking a negative SEO effect on this campaign are very less.

Final Words

Building Multiple SEO campaigns is an strategy. As seen above, you need to be very careful when making this kind of campaign. It can work both positively and negatively based on the constructed strategy.

I won't advise this kind of strategy for new websites or small websites with new or low content on the website. This is an advanced strategy better used for websites with a minimum of 2 years of age and content of 50,000 words which is helpful for their visitors. Many other factors have to be checked as well but these two will be the start before planning for multiple SEO campaigns.

The best way to implement this advanced SEO campaign is to hire or consult an experienced team of SEO specialists like our team at UnderWP who are experienced with WordPress development and Digital Marketing Services.

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  • Just-iko avatar Just-iko Thank you very much for answering ☑️ ✨
  • ddev66 avatar ddev66 Put your content in the right HTML tags and Google will show it this way.

    In the picture that you show, the first content is put in a list with bold headings.
    The second content is a FAQ on that page.

    Put in the right HTML tags and Google will pick it up nicely.
  • Just-iko avatar Just-iko Hello, I'm a newbie in this field, any guidance would be appreciated :) some questions please, is there any idea on how to make our website could appears like that in Google search? The one that I marked..
  • ddev66 avatar ddev66 Semrush or Ahrefs will help you for spying competitors.

    I think Semrush has a trial period as well.
  • Aadhi avatar Aadhi Buy semrush, you can buy it at cheap rate by using Group buy method
  • SG.CK avatar SG.CK Any free tool for spy traffic and ranking ?
  • ddev66 avatar ddev66 Search on google “htaccess redirect rules”
    Put them in your website’s htaccess file if you are using Apache
  • BrunoAfonso avatar BrunoAfonso how should I go to solve this issue
  • BrunoAfonso avatar BrunoAfonso Can you explain a little bit more? My website is not wordpress, I use amazon web services
  • ddev66 avatar ddev66 You can make a 301 redirect to the correct page on your website.
    If you are using Wordpress then SEO plugins like rank math have this feature.
    If you don’t want to use SEO plugins then there are many good redirect plugins in the Wordpress repository.
    And if you are not using Wordpress then .htaccess file is your friend.
  • BrunoAfonso avatar BrunoAfonso For example, is this image, the second link "THU Main Event" goes to a different page that it's supposed to. How do I fix this.
  • BrunoAfonso avatar BrunoAfonso So I have a website and when you search for it, one of the hyperlinks that google provides goes to the wrong page, is there a specific way for me to change that?
  • ddev66 avatar ddev66 Need more explanation
  • BrunoAfonso avatar BrunoAfonso Hello people, does anyone know how to fix a hyperlink within a google search?
  • ddev66 avatar ddev66 Semrush shows you all the links that it considers as toxic in its domain overview dashboard. You can then use these website list to disavow in GSC.
  • rrakesharmaa avatar rrakesharmaa I want to remove high spam backlinks via Disavow tool. So i need these links.
  • ddev66 avatar ddev66 extract high spam score backlinks.
    This is little confusing for me to understand

    Do you want to remove high spam backlinks to your website or do you want to receive backlinks from websites that have a high spam score?
  • yaswanth avatar yaswanth Now I use the Search console live URL inspector. It shows the page source and screenshot with an error(If any).
    Result: The page is not mobile friendly in the screenshot. All the element's styles are broken.

    Now, I feel like, " What the hell is happening in rich result tester? The google bot shows everything is ok, and in the search console, this is happening."

    # Problem Digging Stage final stage - Solving the problem
    The easiest way to solve the problem is to compare the thing and find the difference.
    Is rich results tester a google bot? Yes!
    Is it owned by google? Yes!
    Is it have any link with the official search console crawler? No!

    Now, What is the difference between 2 crawlers?
    Their IPs are different. They work differently.

    Summary: Google bot (Offical bot) is not able to crawl all elements in the webpage. It is not able to read all styling files. All other bots(services that use crawl as Google Bot) can view/crawl the page.

    List of official google bot IPs: https://developers.google.com/search/apis/ipranges/googlebot.json

    Solution: Rather than digging into all files, we changed the hosting server located in the exact location.

    Thank you for reading this article. It takes a few mins to read this article, but It took hours to find the correct problem with a solution. If you find this article valuable, give it a like and if you have any questions, feel free to ask them.
  • yaswanth avatar yaswanth Solving Critical Indexing Problem (CASE STUDY)

    Last week I received a message from a friend he is requesting me to help him index a page of his website. I said, " Wait, sometime google will index automatically" Then he said he was getting problem with his homepage. So, I started digging. First, I want to find the problem. Then all other things were easy.

    # Problem Digging Stage 1 - Analyze the top layers
    Checking the basic things
    1) No Index tags
    2) Canonical tags
    3) Website page Age

    Result: Nothing Found

    # Problem Digging Stage 2 - Getting Deeper
    1) Checking status codes (If there is any redirects, 404 error, or soft 404 errors)
    2) Using an SEO browser to check the web page accessibility
    3) Trying with different user agents

    Result: Nothing Found

    # Problem Digging Stage 3 - Analyzing and
    comparing past and current stages of webpage
    1) Checking the Wayback machine for any spam content history
    2) Checking the search console for errors
    3) Other page's indexability

    Result: I got some clue. Search console shows "Page is not mobile friendly."

    # Problem Digging Stage 4 -Finding the reason for the search console error.
    When I checked the web page with SEO Browser, the page was mobile friendly, and I also tried "crawl as Googlebot." Everything looks good. Then where is the problem?

    One thing was confirmed google is not able to view the webpage clearly. And all other bots are not getting any problems.

    So, I decided to use only google properties in the further process (Because only the google bot gets stuck).
    I selected three tools to process further.
    1) Google page speed insights
    2) Google rich results tester
    3) Search console Live URL inspector

    First, I used page speed insights to check If the google bot can crawl/view the page or not(If there are any issues in crawling, then the tool returns a lighthouse error)
    Result: everything is ok

    Second I used Google rich results tester. It provides the page source and screenshot of the webpage.
    Result: everything is ok
  • achann avatar achann Backlink actually link that provided outside web, so if you use instagram and insert your web link that still counted as backlink.
  • achann avatar achann If you want to be free, why not using mailchimp for email blast. Or maybe you can use whatsender for whatsapp blast, there is nulled version I think.
  • achann avatar achann Um.. Maybe you can use whatsapp blast and give link? Or maybe you can use email marketing and give link to your web?
  • rrakesharmaa avatar rrakesharmaa How can I extract high spam score backlinks for my website? Is there any free tool that provides all high spam score sites HELP ME PLEASE 🙂
  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this: https://underwp.com/the-best-free-guest-posting-websites-list-in-2022-over-3000/

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • Deleted User avatar Deleted User trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@456226577798135808> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as ``` https://myURL.com/cuisine/35/17498``` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here

11 Responses

  1. This is an interesting post. Very well written for advanced SEO campaigns. This is helpful for SEO strategists like me when working for competitive niches and advanced web portals.

    1. Thank you, we make & share the best SEO strategies possible for each business. Do subscribe to our blog for more upcoming advanced SEO strategies.

  2. Great SEO info! Well written, fully agree with the points you have mentioned. This is definitely an advanced SEO practice.

  3. Interesting subject. Single page multiple SEO campaigns are same as applying different SEO techniques for the same page.

  4. Single page multiple SEO campaigns is an interesting term. Well-written post. Subscribing your blog now to learn more about topics that can help me advance my SEO knowledge.

  5. Isn’t multi-page mutliple SEO campaign same as the normal SEO campaign for a website targeting different keywords for its pages?

  6. Applying multiple SEO campaigns to the same page is similar to different SEO techniques for a page. I guess this is what most of SEOs do. I would suggest to apply SEO techniques one after the other. This way you will get time to analyze the sepcific SEO campaign’s effect on the page and overall website.

  7. low featured snippets is a very good tip I learned from this post. Thank you for highlighting about this.
    Learning from low featured snippets and writing a better content is an easy ranking trick. Well explained here. This is useful for every kind of SEO and not just for multiple SEO campaigns.

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