Link building is the process of creating links between your site and another site. The aim of this process is to improve the visibility of your website in search engines. A lot of people consider it as an art rather than a science.
In fact, there's no magic formula that works all the time. There has been so much information shared on how to build links but what does it really take to be successful?
There may be many ways to generate backlinks from external websites. You can use SEO strategies such as article marketing, video marketing or social media marketing.
Some people even say that guest blogging offers great returns for their efforts. But if you're looking for a long-term solution, then here are some ideas on how you can create permanent and sustainable links through different methods.
Connect With Other Bloggers For Guest Blogging
Guest blog posting is one of the most popular ways to drive traffic to your website.
It involves writing articles for other blogs and adding your resource box at the end. This allows bloggers to include your link and also gives them credit for publishing your work.
This method works well when used strategically because you'll have access to thousands of high-quality readers who might see your post and click your link. Also, they are most interested in your expertise so they want to read more about you and learn more about your business.
It's best to choose specific topics within your niche where you can contribute value to others' blogs.
For example, if you own a health & fitness boutique, you would probably find it easier to connect with other fitness experts and bloggers than someone who sells shoes.
You can contact bloggers who cover related topics by browsing relevant forums. Or you can simply send them an email explaining why their audience should check out your blog.
If you're lucky enough to land yourself a few interviews, you'll have a chance to showcase your knowledge and impress potential clients.
Keep in mind that there are some drawbacks to guest blogging.
Firstly, you'll need to write compelling posts for each blog which takes time and effort.
Secondly, you'll be responsible for the whole process including scheduling, research, and proofreading.
Lastly, you'll need to promote your new posts on social media and update your blog regularly.
Creating Likeable Good Content For Website Visitors
Content creation is essential for every online marketer today. Good content attracts a targeted audience and helps convert leads into customers.
So it makes sense to create engaging content that keeps users coming back again and again.
When you provide valuable insights or solutions to problems your target audience faces, you'll develop trust towards your brand and start receiving referrals from satisfied customers.
One effective way to consistently produce fresh content is by joining communities and groups on Facebook, Pinterest, LinkedIn, etc., where you can share your thoughts or ask questions. By doing so, you can attract followers who are genuinely interested in what you offer.
Another way to engage with audiences is by answering comments posted on your blog, product page or social media page. When users comment on your content, it shows up on your profile automatically.
Here is a list of tips to keep in mind while creating content.
1. Know your audience – Before creating anything, understand who your audience is and what type of content they prefer. Ask around among friends and family members and focus on getting feedback from real users.
2. Create something original – Your content must stand out because it's unique. Try not to copy other people's work. Write from your heart and convey your personal opinions.
3. Be authentic – People appreciate authenticity and honesty. Share your true self and let your personality shine through.
4. Use infographics sharing – Infographics are eye-catching visual representations of data. Sharing infographics with your audience will help them better comprehend complex concepts.
5. Find inspiration – Don't limit yourself to just one topic. Always look for inspiration outside your field. Inspiration is everywhere. Just pick up a book, listen to music or watch TV.
6. Post regularly – Consistency is key. Keep posting new content for a longer period of time.
7. Track results – After a week or two, evaluate whether your content was effective or not. If not, tweak accordingly.
8. Engage your audience – Give away free stuff or reward customer loyalty. Make sure you add call-to-actions so that users feel compelled to act upon your calls-to-action.
9. Experiment – Test different things out until you come across something that works well for you.
10. Have fun! – Content is meant to serve your audience so make it enjoyable for them.
The Organic Way Of Generating Backlinks For A Website
While organic backlinking is generally seen as negative, I think it definitely has its benefits. An organic backlink refers to a natural linking process without any kind of paid promotion.
In order to achieve this, you need to spend time learning SEO techniques and following a proven guide. However, it doesn't take too long before you begin to notice increased rankings and traffic to your site.
We have a wonderful starter guide at UnderWP here: A Handy SEO Guide For Beginners
The main reason behind this phenomenon of increased search engine rankings is that search engine algorithms now place greater weight on sites that receive organic backlinks. Therefore, it's crucial to stay focused on boosting your presence on major platforms like Google News.
Some people believe that it requires months of hard work and lots of money to rank highly organically. But these days, you can easily get started with a low budget with the right guidance and sustainable link building strategy.
You only need to pay attention to the keywords you are targeting. Then optimize your web pages for those keywords. Once you do that, you'll eventually start seeing your website appear higher in search engine result pages (SERPs).
And yes, there are many myths associated with organic backlinking. One common misconception is that it's impossible to dominate SERP rankings without buying links. That isn't true.
If you got good content, people will start putting your website links as reference points. This generates a lot of good and quality backlinks for your website.
Buying link building services like ours here: SEO Link Building Services can also get you a good amount of backlinks from high DA sources. This is a faster process than organic backlinks. But works for most of the websites.
A good backlink building service will get you backlinks from authority websites and in turn, increase your website authority. We do the same with our clients.
This is the reason why our sustainable link building techniques when applied over a period of 6 – 9 months bought amazing results for high competitive keywords.
Consistent Content Generation Is Important
As mentioned earlier, the secret sauce to success lies in consistency. What is consistent anyway?
Well, having a clear vision and mission statement will give you direction. And sticking to your goals and values will ensure that you remain focused on achieving them.
For instance, if your goal is to increase sales and you want to sell certain products, you should never stop promoting them. On the contrary, you need to continuously remind your audience about it.
Similarly, if your aim is to build a reputation for being reliable, you need to constantly deliver on promises. If you fail, you risk losing credibility.
Also, remember that quality over quantity. Focus on producing quality content instead of churning out dozens of mediocre pieces. Quality content is what matters, not how often you publish it.
Influencer Marketing
Online influencer marketing is a strategy intended to reach niche audiences by using social media.
Influencer marketing (also known as word-of-mouth marketing) is a strategy in which you promote your business through the help and influence of other people who have a following.
These individuals tend to be perceived as experts or go-to sources by their social following. Influencer marketing can also be referred to as “brand ambassadorship” or “individual advocacy.”
This type of marketing strategy is helpful if you want to promote your brand. But it is not just that.
When you promote your blog or website with influencers, it will get you instant traffic and social media shares.
Getting social media shares is also a ranking signal in the eyes of the Google algorithm. It will increase your search engine rankings.
And when the influencers say to follow or retweet your link on their social media channels, it will get you a good amount of backlinks for your website.
This is a creative and sustainable link building strategy. Apply your twists to it and you will open up a completely new door of link building strategy for your website.
Final Words
Sustainable link building is the process of obtaining links that are high quality and permanent.
If you are looking for a way to add backlinks to your website that is not only effective but won't harm your website's SEO or other SEO work you have done, these sustainable backlinks from highly visited and respected websites will be the link building strategy for you.
We showed you 5 ways how to get sustainable links for your website. One of which is a creative way of using social media influencers. Try these out and let us know in the comments below if it helped.
