google title tag update

Google Title Tag Update In June 2021 And Its Effects

Table of Contents

A recent search update of title tag update from was officially announced here: https://developers.google.com/search/blog/2021/08/update-to-generating-page-titles

This update creates AI-generated title tags by Google itself for its search viewers. This new title by Google can be the same or different from the original title.

Google has been doing something similar to this with meta descriptions of website pages for a while now. With this update, Google is going to show its own title for your page or use any of the subtitles from your post.

If nothing is suitable in the eyes of Google, then it can generate its own title and showcase for search results.

GOOGLE TITLE TAG UPDATE GOOGLE SEARCH

As you can see, the results now show that the Title Changed button. When you hover over this button, it will show you the original title.

How is the community reacting to this?

Humans do not like change. But change is inevitable.

The SEO community has been making funny memes on this. And I understand why is it like that.

GOOGLE TITLE TAG UPDATE MEME FUNNY

Apart from just creating the memes, many have complained that the new titles generated by Google are not right in some cases. Check out their support page here and see the comments yourself. https://support.google.com/webmasters/thread/122879386/your-feedback-on-titles-shown-in-search-results

These errors are happening from simple hyphens to complete brand name changes. For example, Wikipedia pages in some countries show extra “-“.

GOOGLE TITLE TAG CHANGE ERROR

This can be a simple error that can be solved and understood by the users. But how can you fix the errors that are hurting brands?

GOOGLE TITLE TAG ERROR BRAND

In the above example, mysynchrony.com and synchronybank.com are both owned by the same company. But Google chose to show only mysynchrony.com in its results. This can hurt the bank users by confusing them with a different domain.

Maybe this will also be fixed soon by Google experts. I am positive about it. But how can they fix the CTR of websites that are losing traffic?

WordStream has seen a 21% drop in their traffic after this update. They have written a blog about this recently here: https://www.wordstream.com/blog/ws/2021/08/26/google-page-title-update

Should you be afraid of this update?

No, you don't have to be afraid of this update. First, do not panic. This can be fixed.

It does not mean that this update makes your Titles no longer useful. It just means that if your page titles are not properly optimized then Google will do this for you.

We have written about using optimized and catchy titles in our blog post here: https://underwp.com/a-handy-seo-guide-for-beginners/

Everything in this post still holds true. Using good suitable titles will improve your CTR.

We practice what we preach. Our blog titles have not been affected so far. This is because of the proper usage of keywords and their related title.

Go read the post we said above and also this post which can help you make structure: https://underwp.com/how-to-create-seo-friendly-url-structure-in-wordpress/

Who is this update affecting?

As per Google, they have to implement this change in their search results because not every page has the same content as its title says. A lot of pages have the wrong title with a different blog post.

Many websites and their SEO specialists make the mistake of writing long titles. This means you should try to keep your post titles small and to the point.

In another case, Google has found that a lot of SEO beginners stuff keywords in the title. This is a big mistake. Do not do this. Insert your keyword in the title if it actually is required.

The most affected websites are those where the writer makes a clickbait title for the page. This means the title attracts the attention of the users but does not talk about the main keyword.

This is why we suggest always being concerned about the search intent of your visitors. If your content does not meet the search intent of the visitor, it results in a negative impression for your website in the eyes of Google bots.

What to do next?

Thankfully, the Google team is working hard to correct the errors a lot of companies and their websites are seeing. So we do not need to do anything. Google will update its Title generation bots to the best in the coming months.

If your page is not properly optimized with the right title, then Google can use any one of the other page content. It can use any of these features of your page:

  • H1, H2, or H3 tags.
  • Decorated text like bold, italic or underline text. (We also do this in all of our posts)
  • Anchor text of links.
  • Alt attributes of images.

So you need not worry about how Google will treat your website content that has already been published. You do not have to go to every page or post on your website and change its title now.

Google is trying its best to make your website page title more engaging if it is not already.

Just make sure that from here on the Title of your posts or pages is not misleading, short, and suits the content that is being written.

Final Words

For SEO specialists, especially beginners in , there is no need to panic about this update. This is more of a Google search improvisation.

When you look at its negative side, yes it can decrease your website CTR until their team fixes it perfectly. This can take up some time. Remember the meta tags update. Google no longer accepts the meta tag you describe in your WordPress pages. It selects what fits right.

Similarly, it will take some time to train Google AI's to generate the right title tags for your pages. So just give it some time and your CTR will improve gradually.

When you look at it positively, then you will find that Google is generating more engaging and catchy titles for you. Your job gets easier.

This does not mean that you should not optimize your page titles. In fact, you should be writing more meaningful and apt titles rather than just focusing on keywords.

This update is a lesson taught by Google itself to website owners and SEO workers that Title is an important part if you want to be on top of search engine rankings. Remember it and write the right titles.

Share This Article:
Facebook
Twitter
LinkedIn
Pinterest
WhatsApp
Email
Reddit
Related Articles:
image size reduce online
Facebook
Free Image Size Reduction Trick

Without Any Plugin Did you know that a normal website gets most of its weight from the images used in it? It is true. The majority of website size is mostly because of the images used in its pages. Optimizing images without losing quality is a difficult task for average

Read More »
free wordpress hosting
Plugins
Host Your WordPress Website For Free Forever

Hosting a WordPress website can be an expensive thing if not done properly. It can go from just a few dollars to thousands of dollars a month. Finding WordPress hosting can be a difficult task. If you own a small blog or website that you do not update often then

Read More »
free high quality backlinks
Backlinks
Get Free High Quality Backlinks The Creative Way

A backlink in the SEO world is a link from a post or a page on one website to another. If a website is linking to your content, it means you got a backlink. These backlinks are also called “inbound links”. Sometimes they are also called “incoming links”. Carrying a

Read More »
sustainable link building strategies
Backlinks
Sustainable Link Building Strategies

Link building is the process of creating links between your site and another site. The aim of this process is to improve the visibility of your website in search engines. A lot of people consider it as an art rather than a science. In fact, there’s no magic formula that

Read More »
Core Web Vitals SEO
Search Engine Optimization (SEO)
Core Web Vitals SEO In 2021

Any website’s long-term success hinges on its ability to provide a high-quality user experience. Core Web Vitals SEO can help you measure the experience of your site and find possibilities for improvement, whether you’re a business owner, marketer, or developer. Google’s Web Vitals program aims to provide unified guidelines for

Read More »
seo programming
Search Engine Optimization (SEO)
Learn SEO Programming And Digital Marketing Coding

Search Engine Optimization programming is not a coding language. It is a collection of codes and programs that are usually used by SEO experts to perform Technical SEO on the website. You do not have to learn a programming language to become an SEO expert. SEO is independent of any

Read More »
Subscribe to our newsletter
Chat With Our SEO community members On discord
Discord SEO Community Chat
  • Just-iko avatar Just-iko Thank you very much for answering ☑️ ✨
  • ddev66 avatar ddev66 Put your content in the right HTML tags and Google will show it this way.

    In the picture that you show, the first content is put in a list with bold headings.
    The second content is a FAQ on that page.

    Put in the right HTML tags and Google will pick it up nicely.
  • Just-iko avatar Just-iko Hello, I'm a newbie in this field, any guidance would be appreciated :) some questions please, is there any idea on how to make our website could appears like that in Google search? The one that I marked..
  • ddev66 avatar ddev66 Semrush or Ahrefs will help you for spying competitors.

    I think Semrush has a trial period as well.
  • Aadhi avatar Aadhi Buy semrush, you can buy it at cheap rate by using Group buy method
  • SG.CK avatar SG.CK Any free tool for spy traffic and ranking ?
  • ddev66 avatar ddev66 Search on google “htaccess redirect rules”
    Put them in your website’s htaccess file if you are using Apache
  • BrunoAfonso avatar BrunoAfonso how should I go to solve this issue
  • BrunoAfonso avatar BrunoAfonso Can you explain a little bit more? My website is not wordpress, I use amazon web services
  • ddev66 avatar ddev66 You can make a 301 redirect to the correct page on your website.
    If you are using Wordpress then SEO plugins like rank math have this feature.
    If you don’t want to use SEO plugins then there are many good redirect plugins in the Wordpress repository.
    And if you are not using Wordpress then .htaccess file is your friend.
  • BrunoAfonso avatar BrunoAfonso For example, is this image, the second link "THU Main Event" goes to a different page that it's supposed to. How do I fix this.
  • BrunoAfonso avatar BrunoAfonso So I have a website and when you search for it, one of the hyperlinks that google provides goes to the wrong page, is there a specific way for me to change that?
  • ddev66 avatar ddev66 Need more explanation
  • BrunoAfonso avatar BrunoAfonso Hello people, does anyone know how to fix a hyperlink within a google search?
  • ddev66 avatar ddev66 Semrush shows you all the links that it considers as toxic in its domain overview dashboard. You can then use these website list to disavow in GSC.
  • rrakesharmaa avatar rrakesharmaa I want to remove high spam backlinks via Disavow tool. So i need these links.
  • ddev66 avatar ddev66 extract high spam score backlinks.
    This is little confusing for me to understand

    Do you want to remove high spam backlinks to your website or do you want to receive backlinks from websites that have a high spam score?
  • yaswanth avatar yaswanth Now I use the Search console live URL inspector. It shows the page source and screenshot with an error(If any).
    Result: The page is not mobile friendly in the screenshot. All the element's styles are broken.

    Now, I feel like, " What the hell is happening in rich result tester? The google bot shows everything is ok, and in the search console, this is happening."

    # Problem Digging Stage final stage - Solving the problem
    The easiest way to solve the problem is to compare the thing and find the difference.
    Is rich results tester a google bot? Yes!
    Is it owned by google? Yes!
    Is it have any link with the official search console crawler? No!

    Now, What is the difference between 2 crawlers?
    Their IPs are different. They work differently.

    Summary: Google bot (Offical bot) is not able to crawl all elements in the webpage. It is not able to read all styling files. All other bots(services that use crawl as Google Bot) can view/crawl the page.

    List of official google bot IPs: https://developers.google.com/search/apis/ipranges/googlebot.json

    Solution: Rather than digging into all files, we changed the hosting server located in the exact location.

    Thank you for reading this article. It takes a few mins to read this article, but It took hours to find the correct problem with a solution. If you find this article valuable, give it a like and if you have any questions, feel free to ask them.
  • yaswanth avatar yaswanth Solving Critical Indexing Problem (CASE STUDY)

    Last week I received a message from a friend he is requesting me to help him index a page of his website. I said, " Wait, sometime google will index automatically" Then he said he was getting problem with his homepage. So, I started digging. First, I want to find the problem. Then all other things were easy.

    # Problem Digging Stage 1 - Analyze the top layers
    Checking the basic things
    1) No Index tags
    2) Canonical tags
    3) Website page Age

    Result: Nothing Found

    # Problem Digging Stage 2 - Getting Deeper
    1) Checking status codes (If there is any redirects, 404 error, or soft 404 errors)
    2) Using an SEO browser to check the web page accessibility
    3) Trying with different user agents

    Result: Nothing Found

    # Problem Digging Stage 3 - Analyzing and
    comparing past and current stages of webpage
    1) Checking the Wayback machine for any spam content history
    2) Checking the search console for errors
    3) Other page's indexability

    Result: I got some clue. Search console shows "Page is not mobile friendly."

    # Problem Digging Stage 4 -Finding the reason for the search console error.
    When I checked the web page with SEO Browser, the page was mobile friendly, and I also tried "crawl as Googlebot." Everything looks good. Then where is the problem?

    One thing was confirmed google is not able to view the webpage clearly. And all other bots are not getting any problems.

    So, I decided to use only google properties in the further process (Because only the google bot gets stuck).
    I selected three tools to process further.
    1) Google page speed insights
    2) Google rich results tester
    3) Search console Live URL inspector

    First, I used page speed insights to check If the google bot can crawl/view the page or not(If there are any issues in crawling, then the tool returns a lighthouse error)
    Result: everything is ok

    Second I used Google rich results tester. It provides the page source and screenshot of the webpage.
    Result: everything is ok
  • achann avatar achann Backlink actually link that provided outside web, so if you use instagram and insert your web link that still counted as backlink.
  • achann avatar achann If you want to be free, why not using mailchimp for email blast. Or maybe you can use whatsender for whatsapp blast, there is nulled version I think.
  • achann avatar achann Um.. Maybe you can use whatsapp blast and give link? Or maybe you can use email marketing and give link to your web?
  • rrakesharmaa avatar rrakesharmaa How can I extract high spam score backlinks for my website? Is there any free tool that provides all high spam score sites HELP ME PLEASE 🙂
  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this: https://underwp.com/the-best-free-guest-posting-websites-list-in-2022-over-3000/

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • Deleted User avatar Deleted User trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@456226577798135808> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as ``` https://myURL.com/cuisine/35/17498``` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.