long tail keywords

Long Tail Keywords: A Complete Guide

Table of Contents

Long-tail keywords help to rank easier with the right content strategy and they can be more valuable if you know how to use them. They tend to have higher conversion rates.

Now, I know what you’re thinking: and SEO – is that a match made in heaven? Let’s find out. If done correctly, long-tail key phrases should help us shape up our content and strategy to get more traffic from search.

To give you an idea of what I am about to explain: Customers searching for “orange juice” are more likely to buy a specific brand rather than just general orange juice, which means they are 86% more likely to make a purchase than customers searching for “orange juice” ( i.e., broad keyword ).

What are keywords?

There isn’t an official description for it stating a long tail keyword should contain these many words., but generally it is considered as keywords with 3 or 4 words.

A long-tail keyword strategy comes in handy when there’s a lot of competition in your market.

Our idea is to make conversations happen in the virtual world. Whether it's competitive or not is the next tactic.

A lot of competition runs for the main keywords. But for a specific search, it focuses on the particular niche where the content is clear.

Head keywords or short-tail keywords can be very competitive. Whereas long-tail keywords are highly focused on the particular customer and less competitive.

If your search query is specific, it means you are going to take an action out of that.

Long Tail Keywords Vs Short Tail Keywords

When it comes to search engines, there are two types of keywords. .

The long-tail keyword is one that has three or more words. It usually contains three or more words and often includes a modifier like a location or product category in it.

For example: “buy hoverboards near me,” “used cars for sale by owner,” “car hire Adelaide airport.”

The short-tail keyword is one with only two words in it and often occurs at the beginning of the sentence.

For example: “hoverboard,” “rental car,” “Adelaide.”

Both of these kinds are very helpful for any website's SEO. They will get you the results in the short and long term when used appropriately.

How good can be Long Tail Keywords?

Long-tail keywords are vital for any business because they make the most of searches.

If you consider as a human having a heart, it keeps the experience of search and gives it in the way people want to enjoy. Why should it every time show the ones which were discarded earlier by readers?

Even though the 20 % overall search keywords on the top list are the head ones that are small and classy, we have an 80% search coming from long-tail search keywords.

We have a nice blog post that lists all Google . There we have discussed some neat tricks to get untapped keywords. Most of them are long-tail keywords. Read this post here: https://underwp.com/a-complete-list-of-google-search-operators/

Many SEO professionals say that they do long tail SEO. What they mean to say is that they will be using long-tail keywords related to your website's main keyword and perform SEO activities on it.

Let's see the benefits of long tail keywords for your business.

  1. Less Competition

One of the biggest advantages of long tail keywords is they have less competition online. Not all websites in your niche will be targeting long tail keywords.

There can be many reasons for that. Maybe they don't have the expertise to write content for the long tail keywords. Or they still don't know about the long tail keywords.

Whatever may be the reason, you will always find keywords with less competition in any niche if you know where and how to look for them.

Long tail keywords can get your website on top of search engines easily and get you visitors that are related to your niche. Now it is your product and website that will help them convert into leads.

Having a good website is an important part of any business. Check out our professional WordPress website development services to have yourselves a website that can not just show your business but also get you leads that can be converted to sales.

A long-tail keyword is a more specific keyword phrase, which targets a more defined audience. When selecting keywords for your website, it's important to remember that less competition does not mean less traffic. It just means there aren't as many people searching for the same thing.

An example of long tail keywords can be seen in the Ecommerce category. Whenever you search for a keyword that is remotely related to the main keyword on Google, it shows you the pages from the big giants on its search results.


In the above image, you can see that when we search for the long tail keyword “long sleeves knee length women t shirts” on Google, it shows pages from Amazon.

If you look closer at it, the two pages are shown related to the keyword we searched. But the exact page which has our search term is not found on Amazon.

So Google shows related pages when it cannot find the exact search term pages on the internet. Also, an important point to be noted here which we will discuss later in this post.

Now if you can come up with a page that targets this long tail keyword with unique content and images, you can surely give competition to Amazon in India. A very important tip to be remembered.

  1. Targetted Visitors

Long tail keywords will bring you a targeted set of visitors to your website. These visitors are looking for more information than just generic information related to your business.

A long-tail keyword is a more specific keyword phrase, which targets a more defined audience. The search quantity of these keywords can be less but it most certainly brings you, quality visitors.

Let's say you have a site selling wooden chairs. You have just started it, and you also have a competitor site selling the same chairs.

Your site gets about 1,000 visitors per day, and your competitor's site gets about 500 visitors per day.

The term “wooden chair” is a short tail keyword that is more general. It has low competition, but it will not generate much traffic. The term “wooden antique chair” is a long-tail keyword that is more specific.

It will get you less traffic than the short tail keyword, but it will be of higher quality because it is more specific and has lower competition.

The long tail keywords are usually the ones that generate high-quality traffic for a website. These visitors are more likely to turn into buyers of your service or product.

  1. Establish Authority

When it comes to SEO and optimization, the longer your content is, the better. Longer content has the potential to show up at the top of Google's search results more often than short posts do.

This is because long-form content provides Google with more information about what your post is about and gives them more to work with in terms of ranking factors such as keyword density, bounce rate, and time spent on-page.

This doesn't mean that you should write an 800-word essay for every blog post you publish. Instead, think about how you can expand on your given topic by adding supporting information and additional details.

Doing so will help you connect with your readers on a deeper level and will give Google more content to work with in terms of ranking your post higher in search results.

This is also called authoritativeness in the eyes of Google. Read our blog post here to learn more about EAT factor:

The Authority of a website is a vital SEO ranking factor for Google. It calculates the ranking position based on the authority of the website in its niche.

This authority is shown by sharing the niche knowledge on the website content. When you share more content related to your niche, it means you have more expertise in your business niche.

This in turn helps Google bots to rank your website for various keywords for the searches related to your niche.

In the above example when we searched for a long tail keyword “long sleeves knee length women t shirts” on Google, it showed the top results from Amazon. Even though Amazon didn't have any related page targeting directly to our long tail keyword.

Why did this happen? Why did Google show two pages from Amazon for our long tail keyword search? Why did it not select any other website?

The answer to all the above questions is Authority. The authority of a website decides its strength to rank for keywords in its niche.

Long-tail keywords help you gain authority in your niche. It can help you generate content that shows that you are the authority of your business. You know more than your competitors.

Finding long-tail keywords and generating content for them will get your website authority factor that is not possible with short-tail keywords.

How To Find Long Tail keywords?

Long-tail keywords often indicate a conversation turning into action. Long-tail keywords that are user-oriented can easily tap revenue.

Finding the right long-tail keyword is not easy as you do for the head ones.

First of all, understand your market and USP. Understand your target and decide what they want and need.

Create a list of questions and answers.

Step into the shoes of at least 10 customers' minds and think what they intend to think.

Get some ideas from the tools that generate keywords.

Finally, understand google also has a heart, it gives people matters that they want to enjoy too.

So dig deeper to get a suitable long-tail keyword and in the end, you will hit sales.

And then there are many online that can help you find long tail keywords related to your niche.

  1. Using Google Autosuggest

The easiest, fastest and best tool is to use Google's autosuggest feature to gain long tail keywords. Also the more effective tool in my view.

In the above image, you can see the perfect example. Something I did myself when writing this blog post.

I searched for the main keyword and then press space. Google then shows me related searches and autosuggest terms that are searched by other users when searching for this keyword.

  1. Search in forums and Q&A Websites

This is a little bit more work than the above tool. You need to do more searches and spend time to find long tail keywords with this method. But when you do, it is so much worth it.

Search on Google with this cheat code to get results from Reddit, Quora, StackOverflow, etc.

site:reddit.com digital marketing

This example search will get you all the pages from Reddit that talk about digital marketing. Similarly, it can be used to search other forums and community websites.

If you search using the above example, try using long tail keywords you find from Google autosuggest as we discussed above. You will be surprised how many untapped long tail keywords can be found in the communities and forums.

Long tail keywords found with this method is not usually seen with paid tools like Semrush. So the keywords you find here are precious and help you gain search rankings faster. No other competitor of your website knows about this. Yet!

  1. Use Free Online Keyword Tools

The first method of Google autosuggest can get you the long tail keywords the fastest way. The second method will make your work more and spend time to get the golden long tail keywords.

Using free online SEO tools, you can get some good long tail keywords too. These tools will cut short your time for search and get you more variants of the head term/main keyword.

There are many free tools when you search google with this term: long tail keyword generator online

We also have a list of for keywords here:

My personal favourite are two free online tools, these are:

I like the Semrush keyword tool because it lets you enter up to 100 keywords and shows their competitive strength.

Search engine optimization (SEO) is a method of increasing the visibility of a website or webpage in search engine results pages.

A popular way of doing this is by optimizing the content and keywords used on the webpage. This technique is called keyword optimization. And when you do this on long tail keywords it will be called long tail keyword optimization.

Trying to rank for long tail keywords can be a little tricky, but if done correctly, it can also bring in a lot of high-quality traffic to your website.

Did you know that 53% of all search engine queries contain 3 or more words? The average length of a query is more than 4 words.

If you can optimize your website for these long-tail keywords, you'll be able to dominate search engine results more easily and quickly than you could by targeting just the head terms!

  1. Unique Content

To generate content for long tail keywords you are required to have an in-depth knowledge of your business. It shows with the content that you write or produce.

Show the search engines and Google that you are good at what you do. This is shown by writing unique content.

One of the primary requirements for any good SEO strategy is good and unique content. If you can generate content for long tail keywords, then you are writing unique content.

  1. Content Strategy

When you are doing Long tail keyword SEO, you should always have a content strategy in place. How are you going to design the strategy that helps you rank better in search engines?

Putting the content in the right pages and categories is the first step of a good content strategy. Having breadcrumbs connecting to the main sales page from the long tail keyword content is also a good idea that can be implemented.

  1. Keyword Clustering

This is a concept that we will be writing more in detail in near future. To subscribe to our blog to get notified when we write about keyword clustering on our blog.

Keyword clustering is the concept of organizing or arranging your keywords based on their relatedness. More importantly, it's about determining which sets of related keywords you should use to target various pages on your site.

Targeting the head terms or main keyword page by linking it on long tail keywords content pages is a strategy we use on some of our websites. This way you are creating a set of pages that are closely related to the head term.

  1. Internal Linking

One of the major factors is internal linking. Internal linking is one of the most powerful and least understood SEO tactics you can use to improve your rankings and increase your website traffic.

When you create internal links, you give search engines a reason to crawl your site more frequently, which leads to higher rankings in search results.

Long tail keywords SEO can get you good rankings with proper internal linking structure. It also helps those who visit your web pages stay on the same webpage and that they find related content easily.

Final Words

When it comes to SEO, there are three things that you need to watch out for: the competition, the rankings, and the long tail keyword. Most SEOs know about the first two, but it is always a good idea to remind yourself of what your website is ranking for within Google's index – and how much volume is behind those keywords.

When deciding which keywords to use on your site or blog, you have to consider both long and short-tail keywords so that you get the best results possible.

As with most things in life, the longer you have at something the better you become at it and this is true with search engine optimization or SEO which stands for search engine optimization. Companies like UnderWP who have been doing SEO for some time can not only offer you a higher ranking than newer companies but they can also offer you specialized long tail keyword specific strategies to help you rank higher in search engines like Google, Yahoo & Bing.

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  • Just-iko avatar Just-iko Thank you very much for answering ☑️ ✨
  • ddev66 avatar ddev66 Put your content in the right HTML tags and Google will show it this way.

    In the picture that you show, the first content is put in a list with bold headings.
    The second content is a FAQ on that page.

    Put in the right HTML tags and Google will pick it up nicely.
  • Just-iko avatar Just-iko Hello, I'm a newbie in this field, any guidance would be appreciated :) some questions please, is there any idea on how to make our website could appears like that in Google search? The one that I marked..
  • ddev66 avatar ddev66 Semrush or Ahrefs will help you for spying competitors.

    I think Semrush has a trial period as well.
  • Aadhi avatar Aadhi Buy semrush, you can buy it at cheap rate by using Group buy method
  • SG.CK avatar SG.CK Any free tool for spy traffic and ranking ?
  • ddev66 avatar ddev66 Search on google “htaccess redirect rules”
    Put them in your website’s htaccess file if you are using Apache
  • BrunoAfonso avatar BrunoAfonso how should I go to solve this issue
  • BrunoAfonso avatar BrunoAfonso Can you explain a little bit more? My website is not wordpress, I use amazon web services
  • ddev66 avatar ddev66 You can make a 301 redirect to the correct page on your website.
    If you are using Wordpress then SEO plugins like rank math have this feature.
    If you don’t want to use SEO plugins then there are many good redirect plugins in the Wordpress repository.
    And if you are not using Wordpress then .htaccess file is your friend.
  • BrunoAfonso avatar BrunoAfonso For example, is this image, the second link "THU Main Event" goes to a different page that it's supposed to. How do I fix this.
  • BrunoAfonso avatar BrunoAfonso So I have a website and when you search for it, one of the hyperlinks that google provides goes to the wrong page, is there a specific way for me to change that?
  • ddev66 avatar ddev66 Need more explanation
  • BrunoAfonso avatar BrunoAfonso Hello people, does anyone know how to fix a hyperlink within a google search?
  • ddev66 avatar ddev66 Semrush shows you all the links that it considers as toxic in its domain overview dashboard. You can then use these website list to disavow in GSC.
  • rrakesharmaa avatar rrakesharmaa I want to remove high spam backlinks via Disavow tool. So i need these links.
  • ddev66 avatar ddev66 extract high spam score backlinks.
    This is little confusing for me to understand

    Do you want to remove high spam backlinks to your website or do you want to receive backlinks from websites that have a high spam score?
  • yaswanth avatar yaswanth Now I use the Search console live URL inspector. It shows the page source and screenshot with an error(If any).
    Result: The page is not mobile friendly in the screenshot. All the element's styles are broken.

    Now, I feel like, " What the hell is happening in rich result tester? The google bot shows everything is ok, and in the search console, this is happening."

    # Problem Digging Stage final stage - Solving the problem
    The easiest way to solve the problem is to compare the thing and find the difference.
    Is rich results tester a google bot? Yes!
    Is it owned by google? Yes!
    Is it have any link with the official search console crawler? No!

    Now, What is the difference between 2 crawlers?
    Their IPs are different. They work differently.

    Summary: Google bot (Offical bot) is not able to crawl all elements in the webpage. It is not able to read all styling files. All other bots(services that use crawl as Google Bot) can view/crawl the page.

    List of official google bot IPs: https://developers.google.com/search/apis/ipranges/googlebot.json

    Solution: Rather than digging into all files, we changed the hosting server located in the exact location.

    Thank you for reading this article. It takes a few mins to read this article, but It took hours to find the correct problem with a solution. If you find this article valuable, give it a like and if you have any questions, feel free to ask them.
  • yaswanth avatar yaswanth Solving Critical Indexing Problem (CASE STUDY)

    Last week I received a message from a friend he is requesting me to help him index a page of his website. I said, " Wait, sometime google will index automatically" Then he said he was getting problem with his homepage. So, I started digging. First, I want to find the problem. Then all other things were easy.

    # Problem Digging Stage 1 - Analyze the top layers
    Checking the basic things
    1) No Index tags
    2) Canonical tags
    3) Website page Age

    Result: Nothing Found

    # Problem Digging Stage 2 - Getting Deeper
    1) Checking status codes (If there is any redirects, 404 error, or soft 404 errors)
    2) Using an SEO browser to check the web page accessibility
    3) Trying with different user agents

    Result: Nothing Found

    # Problem Digging Stage 3 - Analyzing and
    comparing past and current stages of webpage
    1) Checking the Wayback machine for any spam content history
    2) Checking the search console for errors
    3) Other page's indexability

    Result: I got some clue. Search console shows "Page is not mobile friendly."

    # Problem Digging Stage 4 -Finding the reason for the search console error.
    When I checked the web page with SEO Browser, the page was mobile friendly, and I also tried "crawl as Googlebot." Everything looks good. Then where is the problem?

    One thing was confirmed google is not able to view the webpage clearly. And all other bots are not getting any problems.

    So, I decided to use only google properties in the further process (Because only the google bot gets stuck).
    I selected three tools to process further.
    1) Google page speed insights
    2) Google rich results tester
    3) Search console Live URL inspector

    First, I used page speed insights to check If the google bot can crawl/view the page or not(If there are any issues in crawling, then the tool returns a lighthouse error)
    Result: everything is ok

    Second I used Google rich results tester. It provides the page source and screenshot of the webpage.
    Result: everything is ok
  • achann avatar achann Backlink actually link that provided outside web, so if you use instagram and insert your web link that still counted as backlink.
  • achann avatar achann If you want to be free, why not using mailchimp for email blast. Or maybe you can use whatsender for whatsapp blast, there is nulled version I think.
  • achann avatar achann Um.. Maybe you can use whatsapp blast and give link? Or maybe you can use email marketing and give link to your web?
  • rrakesharmaa avatar rrakesharmaa How can I extract high spam score backlinks for my website? Is there any free tool that provides all high spam score sites HELP ME PLEASE 🙂
  • nkap avatar nkap <@211319858258771968> hey, would you be able to share the website that you want guest posts on? I’m in touch with a few fintech businesses and can ask them whether they’d be interested in putting a post on your site.
  • ddev66 avatar ddev66 <@211319858258771968> it sure will work. Make sure to write that it’s free to post as guests. A lot of websites do not mention this and writers usually think it’s paid opportunity only.

    Keep us updated of how well this goes for your website.
  • soutaraku avatar soutaraku Thank you so much for the detailed guide. I'll see if I can put up the Guest Post page to start with! I hope my email gets bombarded in a good way haha
  • ddev66 avatar ddev66 You should start putting up a page called Guest Posting on your other website where you put articles, etc.. and put all the requirements there which you are looking for in the guest posts. Make sure to leave your email as well for easier contacts.

    Build up some links to this page. Because most of the writers are looking to write for high metrics website that have good DA, TF, etc...

    Once you have a page setup it will help you get attention from people who are searching on Google.

    Next you can start sending the URL of this page to people whom you think might be interested to write for your service on social networks like twitter, linkedin, etc.

    Also list this page URL on websites that have posts like free guest posts list in SaaS, free guest posts list in "your niche", etc. Something like this: https://underwp.com/the-best-free-guest-posting-websites-list-in-2022-over-3000/

    These will get you enough traction to attract guest posts from various contributors over the time. Your email will be bombarded with emails following the above tips.
  • soutaraku avatar soutaraku I can translate guest post to Japanese and put it on our website to share stories from overseas. I thought it would be interesting for our readers and a good way for link building.
  • soutaraku avatar soutaraku It's not titled as contribute/guest posts page, but there's a website we put interview articles and such. We surely can put guest posts on that website.
  • ddev66 avatar ddev66 <@211319858258771968> does your website have contribute/guest posts page?
  • soutaraku avatar soutaraku Hi guys! I'm a Japanese SEO specialist/ content editor working for a fintech company, and looking for someone to put guest posts on our website (preferably about fintech or SaaS market). Are there any good place to look for people willing to guest post?

    In Japan, not many people write guest posts, so I'm kinda lost. Twitter trick is only guiding light to me, <@838326478924021760>. Thanks for sharing.
  • Deleted User avatar Deleted User trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@456226577798135808> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as ``` https://myURL.com/cuisine/35/17498``` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here

3 Responses

  1. Longtail keywords helped me gain traction on search engines when my website was new. Definitely recommended to go with long-tail keywords because they tend to rank easy.

    Some longtail keywords will show zero or less number of searches on tools like Ahrefs. But in practice I found that these numbers are not always true.

    One of the longtail keyword that showed 0 search volume in Ahrefs now brings me 200 visitors a day.

  2. Using search operators and Google search console will get you a list of some amazing long tail keywords.
    Always working with google helps rank you well with google!
    Some nice tips in this post to find long tail keywords.

  3. In my view, the long tail keywords are the best for startups. Doing SEO for these keywords is easy and gets you results faster.

    I always target these keywords and SEO them to show to my clients some quick results. Also motivates me to work further into that niche.

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