google business profile announcement

No More Google My Business It’s Now Google Business Profile

Table of Contents

It's almost the end of the year and big giants like and Facebook (Meta) are on a run to changing their names. A couple of weeks back, Facebook changed itself to be called Meta, now it's 's time.

Google is not just changing the name but also the way Google My Business operates. With the new name of , it will now move most of the Google My Business functions directly into and .

How exactly will this happen is still not clear in the Google announcement.

No More ?

Your Google My Business profile will now move to Google search or Maps. Most of your company and products information can be managed here.

In 2022, Google plans to retire the Google My Business app. The exact date for this is still unannounced.

Google said it is trying to “keep things simple“. This indicates that a lot of your business profile features can be managed easily through Google search and maps.

Google also said in their announcement that the existing Google My Business web experience will still be available even though the mobile app will retire.

On Google My Business web service will support bigger businesses that have multiple locations. This web service will be renamed as Business Profile Manager.

If you have a website on WordPress then do check out our blog post about the 5 Best Google My Business Reviews WordPress Plugins Free. These plugins will still be helpful for businesses that will use the Google My Business web service.

New Google Business Profile Features

With this new name comes the set of new features in Google Business Profile. Some of these features are new and some of them are improved features.

GOOGLE BUSINESS PROFILE NEW LOOK 2022

Manage Your Local Business In Google Search and Maps

Now, most small businesses that do not have multiple locations can manage their business directly by signing in to Google search or maps.

Not only manage but if you are a new business owner or existing business owner that has not got their business claimed on Google maps can now claim their business directly on Google search or maps. The exact way of how to do that will be shown by Google in the coming months.

Update your product inventory directly from the Google search now. Because now Google has a new search filter called “in stock” that shows only the products that are in stock.

This part of the Google Business Profile feature is managed by Pointy. Google has a complete tutorial of how you can do that here: https://support.google.com/pointy/answer/10731675

Pointy helps you upload all your product inventory from the same Google platform. Helpful for businesses that have limited products or small products list.

If your business contains a huge number of products, then you can still manage it by submitting its feed to . This can be done in WordPress with the help of plugins and also from BigCommerce platforms for free.

Call History Records

Keeping track of phone calls from the Google My Business profile has been an experimental feature. Google has announced to launch this for everyone in US and Canada.

GOOGLE BUSINESS PROFILE CALL DIRECT

The call history feature is very helpful to keep track of all the calls you get from your Google business profile. It will also help you learn how your business profile is performing on Google.

All the calls then getting from Google's local listings will be forwarded to a Google number and then directed to your listed number. So you might start to see “Call from Google” on your phone once this feature is made public.

Chat On Google Maps

One of the most exciting features that got my interest. You can chat with your customers directly from Google once Google Business Profile is officially launched.

You can get business prospects directly from Google search or maps. Answer questions and also offer support through this. A very lucrative feature for many businesses.

Chats can also be exported from Google. And if you have multiple people managing your business profile, all your team members can chat with the customers or whoever is available online.

This can be a big indicator to improve your rankings. Because Gooogle says that based on the average response time over a period of 28 days will be displayed to potential customers besides your business profile.

The important part that has to be noted by 's is this:

When you receive a new message, you should reply within 24 hours. This may promote trust and encourage engagement with your business. To support timely responses, we may deactivate chat for your business if you don’t respond within the time frame.

Google.com

So make sure once you enable the chat you are actively replying to it in less than 24 hours. Or you assign it to someone who can reply to it on time.

The chat feature will only be available to US and Canadian businesses at the start. Later it might be available worldwide.

Performance Planner Tool

If you advertise with Google Ads for your local business, then this tool will be of very good help. It will help you plan your local advertisement campaigns based on your budget.

GOOGLE PERFORMANCE TOOL FOR GOOGLE ADS

It will also show you the estimated conversions based on your budget. Very helpful when advertising in the holidays season.

Final Words

With this new announcement of Google Business Profile, a lot of new features are on the way for local businesses. Most of them will be for USA and Canada businesses to start off with.

But this is a big move that will help local businesses reach a wider audience and not leave the Google platform. Both you and your audience can use the calling and chat features to stay connected.

This is also big news for local SEO specialists. The features introduced by Google should now be managed and optimized well to rank higher in Local SEO for businesses.

Keep a close eye on this news on our blog by subscribing to our newsletter. Comment and let us know how this update will affect your SEO activities.

Share This Article:
Facebook
Twitter
LinkedIn
Pinterest
WhatsApp
Email
Reddit
Related Articles:
image size reduce online
Facebook
Free Image Size Reduction Trick

Without Any Plugin Did you know that a normal website gets most of its weight from the images used in it? It is true. The majority of website size is mostly because of the images used in its pages. Optimizing images without losing quality is a difficult task for average

Read More »
free wordpress hosting
Plugins
Host Your WordPress Website For Free Forever

Hosting a WordPress website can be an expensive thing if not done properly. It can go from just a few dollars to thousands of dollars a month. Finding WordPress hosting can be a difficult task. If you own a small blog or website that you do not update often then

Read More »
free high quality backlinks
Backlinks
Get Free High Quality Backlinks The Creative Way

A backlink in the SEO world is a link from a post or a page on one website to another. If a website is linking to your content, it means you got a backlink. These backlinks are also called “inbound links”. Sometimes they are also called “incoming links”. Carrying a

Read More »
seo news google core update december 2021
News
SEO News: Google Core Update November 2021

Another Google update was performed on November 17, 2021. This update came as a surprise to everyone in the SEO community. It’s the first time in the Google updates history that a core update was performed just before the holiday season. Usually, these core updates take effect on search engine

Read More »
Chat With Our SEO community members On discord
Discord SEO Community Chat
  • z. avatar z. trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@968643757010481232> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as ``` https://myURL.com/cuisine/35/17498``` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here
  • ddev66 avatar ddev66 Surely <@555915490791391232>
  • Alex25 avatar Alex25 Hello guys ,
    I'm a begginer at Marketing and i'm really stuck on my project if you guys can help me with it i'll be soo greatful .
  • ddev66 avatar ddev66 Discuss your seo related questions here
  • Alex25 avatar Alex25 Hello everyone
  • ddev66 avatar ddev66 Hello everyone! Here we will be sharing all the SEO related information and threads.

3 Responses

  1. Google rebranding Google maps for years now. I think this name is going to stay, Google Business Profile. Hope they don’t change it again and keep confusing small business owners.

    Setting up a business profile from one place is a good move by Google.

  2. I hope Google will make things easy with this new brand name. Google My Business dashboard is kinda confusing for me at times.
    Making things in one place is a good step forward for less techie people like us.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: