case sensitive URL in SEO

Case Sensitive URLs And Its Affect On SEO

Table of Contents

Did you ever put capital letters in your URL? If yes, do you know that the case sensitivity of URLs affects the rankings of your website?

Yes, case sensitive URLs affect your website's ranking and SEO. When your website serves the same content for different URLs, for eg:

https://underwp.com/seo
https://underwp.com/SEO

As you can see in the above URLs, one of them has the blog URL in small letters white the other blog URL has capital letters.

If both the pages are redirecting to the same content, then it will be taken as by .

And getting duplicate content is definitely bad for SEO. In some cases, it results in Google penalties. Because it is considered spam by the Google bots.

When you are creating an SEO-friendly URL structure for your website, the case sensitivity of URLs has to be kept in mind. A lot of the URLs leading to the same content can be tagged as spam on Google.

Effects of Case Sensitive URLs to-the-point

Your URL can be anything related to the content of the page. The short and to-the-point kinds of URLs are much better.

But if you are using a system where capital letters in your URL lead to the same page as the small letters, then you got a problem.

  1. Your content can be tagged as duplicated content. This is harmful to SEO.
  2. The page you want to show for that URL might not show up in ranking results. Instead, the other page might show up that has the same URL but in capital letters.

If a different page shows up on that have no content or a different content because of the case sensitivity of URLs, then you are also losing traffic.

This is why the SEO experts say that you have to get a strict case sensitive policy for your website. Either put all URLs in small letters or put in capital letters.

Will I get a Google penalty for using case-sensitive URLs?

Most probably not, because Google bots are smart enough to compare the content and then select the best content for your website.

This is called canonicalization. In this process, Google takes all URLs that lead to the same page and selects one of them as a canonical URL.

This canonical URL is considered to be the original URL with original content. All other URLs with the same content will be ignored.

In simple terms, a canonical URL means the original URL for Google spiders.

Here is a short video with John Mueller, a advocate, explains this himself.

Here John Mueller says clearly that URLs with small letters and URLs with capital letters will be treated differently by Google. And if they have the same content, then will be done by the Google bots.

Now if you want a more detailed answer for this, Google docs will be your best source of information: https://developers.google.com/search/docs/advanced/crawling/consolidate-duplicate-urls?hl=en

How to set Canonical URL in SEO?

Some also call this canonicalization SEO. There are a few good ways to use canonical URLs. Or, you can also do a redirect using a good script or plugin on your website. Let's take a look at the best ways to set a canonical URL and redirections.

HTML Tag

link rel="canonical" href="https://underwp.com/digital-marketing-services/"

Setting a canonical link or tag will improve your SEO. This link is placed inside the

tags.

This link is to be placed on all the duplicate pages directing towards the original URL. The original or canonical URL indicated here will be the one indexed and ranked by Google.

If you happen to design the same content but for mobile devices, then you can use the rel=”alternate” tag in place of rel=”canonical” in the above example.

link rel="alternate" href="https://underwp.com/digital-marketing-services/amp/"

This is the same URL but the AMP version of it. We direct the that this is the alternate version for mobile devices.

If your website is too big and has lots of pages to fix one by one with the above method of HTML tags, then you can use this redirect method.

With this method, you can write up a simple PHP or JS script to redirect all the specified URLs to the canonical URL.

https://underwp.com/index.html
https://underwp.com/home.html
https://underwp.com/

In the above example of links, you can select one canonical URL to which the other two URLs will redirect. We go with the simplest URL of all.

https://underwp.com

Since we use WordPress as our CMS, this is easy to do. Just go to your WordPress dashboard > Settings > Reading. Select your favorite page as Homepage selection under Your homepage displays option.

For other pages on WordPress, you can use one of the many free plugins from the WordPress repository. https://wordpress.org/plugins/tags/redirect/

We use RankMath on most of our websites, this also has an option of Redirection in their menu.

WORDPRESS REDIRECTION USING RANK MATH PLUGIN TO CASE SENSITIVE URL

The benefit of using the Rank Math plugin is that you can also select the type of redirect you want for that URL.

If you don't know the type of redirects, do refer to our SEO terms guide.

This type of redirection is very beneficial for SEO. You can tell the search engines if this redirection is temporary or permanent.

.htacess redirect

If you are using Apache as your server for serving the files for your website, there is another easier way without installing a plugin or special script.

You can use the power of the .htaccess file. This file is referred to by Apache before going to the URLs of your website. So if you direct here how to go for a specific URL, then it will immediately serve the correct URL without calling the PHP process.

Redirect 301 "https://underwp.com/index.html" "https://underwp.com/home.html"

A simple redirect directive looks like the above code.

In this directive, you are saying to Apache to redirect index.html to home.html. Whenever someone types yourwebsite . com/index.html they will be redirected to yourwebsite . com/home.html

A lot more can be done with the Redirect directive in .htaccess of Apache. For more information, you can check this guide.

With the usage of regex, you can also make your uppercase letters of URL lowercase. In short, you can remove the case sensitivity of the URLs. This can be done for the whole website with this method.

Sitemap

It is always a good practice to have an updated sitemap on your website. And this website has to be submitted to Google Search Console.

When you submit this sitemap with the right URLs, the Google bots will only index those URLs specified in the sitemap. If the bots find any other page with a different URL but the same content, they will prefer the URL stated in Sitemap.

This is why it is a good practice to submit sitemaps to Google. Always keep your sitemap updated.

If you are using WordPress, then most of the SEO plugins like Rank Math will do this for you. Every time you post new content on your WordPress website, these plugins will update the website's sitemap and keep it alive.

Final Words

Canonical URLs sound complicated but in simple terms, they are the original URLs of your website. These pages carry the content that you want to show on the search engine.

They are not difficult to set either. You can use the .htaccess method we wrote above if the URLs quantity is huge for your website. Or go with canonical tag in HTML links.

The best way is to go with WordPress plugins if your website is on WordPress. It will also help in doing good SEO.

The uppercase URLs or case sensitive URLs do not affect your SEO directly. But they do indirectly. And if you ignore these, then the chances of getting a penalty from Google increase.

This is why it is considered a good practice among SEO's to define canonical URLs. It prevents the possibility of SEO accidents when your site grows.

Let us know in the comments below if you have any questions related to canonicalization or canonical URLs, we would love to answer them.

Share This Article:
Facebook
Twitter
LinkedIn
Pinterest
WhatsApp
Email
Reddit
Related Articles:
image size reduce online
Facebook
Free Image Size Reduction Trick

Without Any Plugin Did you know that a normal website gets most of its weight from the images used in it? It is true. The majority of website size is mostly because of the images used in its pages. Optimizing images without losing quality is a difficult task for average

Read More »
free wordpress hosting
Plugins
Host Your WordPress Website For Free Forever

Hosting a WordPress website can be an expensive thing if not done properly. It can go from just a few dollars to thousands of dollars a month. Finding WordPress hosting can be a difficult task. If you own a small blog or website that you do not update often then

Read More »
free high quality backlinks
Backlinks
Get Free High Quality Backlinks The Creative Way

A backlink in the SEO world is a link from a post or a page on one website to another. If a website is linking to your content, it means you got a backlink. These backlinks are also called “inbound links”. Sometimes they are also called “incoming links”. Carrying a

Read More »
best niche edits
Backlinks
Get The Best Niche Edits For Link Building In SEO

If you want to take your business to new heights, you will have to come up with an effective link building SEO strategy. A digital marketing agency can help you make a plan that provides results. But it’s important to work with a reliable agency, as not everyone offers quality.

Read More »
Cheap-Domain-Names-Registration
Domains
Find The Cheapest Domain Registration For Your Next Domain

Domain registrars are organizations that administer and register domain names for international websites. The value of choosing the right domain cannot be overstated, as it can deceive a consumer in a variety of ways. You may also use it to register and buy a domain name. Many of these registrars

Read More »
Chat With Our SEO community members On discord
Discord SEO Community Chat
  • z. avatar z. trying it out right now
  • nkap avatar nkap Great idea! Will definitely try it out. Thanks mate.
  • ddev66 avatar ddev66 A good trick to get guest posts for your website. <@968643757010481232> <@755307075625549854>
  • Büşra avatar Büşra Thank you very much. I'll try 😊
  • nkap avatar nkap Yeah me too!!
  • naaz avatar naaz <@755307075625549854> Thank you for the detailed answer. Hope <@341197404302737408> finds the right solution for this.
  • nkap avatar nkap <@341197404302737408> Just these:

    You can try 3 things: (I suggest you try the 3rd option first)

    1. If there are any links in your coverage report that’s actually not from your domain/property, I’d recommend you use the Search Console’s removal tool to remove these from your property.

    2. If you’re using any page builders like elementor etc make sure you turn off search engine indexing for things like templates. You can find this in Yoast SEO settings. With this setting your templates and unnecessary pages won’t be indexed. Are you using elementor by any chance?

    3. It’s also possible that your site has been hacked. If random URLs are appearing in analytics and search console the first thing that you should do is check your .htaccess file to see if someone has put any rewrite rules.
  • ddev66 avatar ddev66 <@755307075625549854> got any views on this?
  • ddev66 avatar ddev66 did you change your permalinks sometime back in last few months?
  • naaz avatar naaz <@838326478924021760> bringing to your attention on this.
  • Büşra avatar Büşra hello guys! I need to help about SEO optimation. I'm using wordpress Yoast. I saw dummy link like as ``` https://myURL.com/cuisine/35/17498``` I haven't these in page. Btw ı'm using google search console. Why may be this? Is anyone has idea about that?
  • ankit662003 avatar ankit662003 does anyone know how to create seo silos?
  • ankit662003 avatar ankit662003 hi
  • ddev66 avatar ddev66 Just know that we are all here to help each other
  • ddev66 avatar ddev66 No worries mate.
  • Alex25 avatar Alex25 The thing is idk what to ask .
    I'm just stuck
  • ddev66 avatar ddev66 Drop your queries here
  • ddev66 avatar ddev66 Surely <@555915490791391232>
  • Alex25 avatar Alex25 Hello guys ,
    I'm a begginer at Marketing and i'm really stuck on my project if you guys can help me with it i'll be soo greatful .
  • ddev66 avatar ddev66 Discuss your seo related questions here
  • Alex25 avatar Alex25 Hello everyone
  • ddev66 avatar ddev66 Hello everyone! Here we will be sharing all the SEO related information and threads.

3 Responses

  1. Thank you for clarifying this topic. Canonicalization is the right way to go when you are using case sensitive URLs.

    Never had this problem with WordPress but with other CMS’s it creates an issue with case sensitive URLs and Google indexing issues.

  2. Case sensitive URL will give more work to Google spiders is what I understand from this post.
    Good thing you put the Youtube video where John Mueller says to treat the URLs differently based on their case sensitivity. Coming this from the official mouth of Google is more trustable.

  3. Crystal clear explanation on this topic.

    Case sensitiveness is a different URL for Google spiders. We all need to remember that and plan our site structure accordingly. Especially when you are dealing with a huge site. htaccess files are very helpful in this case.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: